Blogs Vs Articles – Are They The Same Thing?
To blog or not to blog, that is the question. Today we put an end to the debate: Blogs vs articles, are they the same thing?
Content Marketing
7 Essential Questions To Ask Content Creation Companies
How do we compare to other content creation companies? What should you be looking out for? Take a look inside and see for yourself.
Great Headlines 101: How To Write A Headline
If content is King, headlines are god. Here’s our quick and dirty cheat sheet on how to create great headlines (easily).
Here’s How To Increase Your Content Marketing ROI
Content marketing provides an impressive ROI, when it’s done properly… Here’s how to increase your content marketing ROI if things are going wrong.
How Search Engines Created Content Writing Services
Search engines are responsible for the huge rise in popularity of commercial content writing services. Here’s a little history on how it all began…
How To Promote Your Posts (Properly)
Publishing perfect posts is only part of the content marketing mix – you need to ensure they get seen and read for them to have any benefit. Here are a few free promotional methods that will put your posts to work.
To Pay Or Not To Pay: Post Promotion
We’re big fans of organic traffic from Google and natural social traction on FB and Twitter – but sometimes you’ve got great content that’s just not getting noticed. Is it worth paying for promotion? Here’s what we think…
What Is Content Marketing?
You’re going to hear us talk a lot on this site about content marketing (it’s what we do). But what is it exactly? And more importantly – what isn’t it?
How To Analyze Content Marketing Success
This is another post we consider essential reading for anyone getting into business blogging. Learn how to perform a quick and simple analysis of your performance to see what’s working (and what’s not).
Setting Content Marketing Goals: The Essentials
Learning how to properly define and set your content marketing goals is an essential ingredient in the recipe for success. This post should be considered essential reading for anyone new to business blogging.