Product Description Writing Services

Product descriptions that you’ll be proud to publish

 

Get 100% Original, conversion-optimized product descriptions

High-quality product description writing services from $3.20 / 100 words

Work with professional product description writers with experience in your industry

All of our product description writing services include…

Here’s why our clients choose us.

Trust us. We know SEO.

Before we made The Content Panel, our team was a successful SEO agency. We’ll professionally optimize your product descriptions to ensure you get as much organic traffic as possible.

Quality Guarantee

The vast majority of our product descriptions are accepted by our clients on the first draft. But if changes are required, we include an unlimited amount of revision requests as standard.

Bulk Discounts

Our highly affordable product description writing services start from just $3.20 / 100 words. However, make sure you ask us about our bulk discounts for larger orders. We love to do a deal.

Conversion Optimized

Our conversion optimized product descriptions will showcase your goods or services in their best light. We’ll use clear and concise CTA’s, alongside power and action words to boost sales.

Managed Services

We’re a fully managed product description writing service. Let our content managers handle the bureaucracy and management of writers – so you can focus on the fun and creative stuff.

Real-World Experience

With over 3,000 product description writers for hire in our talent pool, we’ve probably got someone who understands your products, the benefits they provide, and the issues they solve.

Ordering our product descriptions is as easy as 1,2,3

Here’s how things work.

Meet your new writing team

After you place your order, our A.I (called Panel Brain) gets to work. We have over 3,000 product description writers available for hire, and our A.I’s only job is to match you with one (or more) of them.

With your first order Panel Brain will work on the information you provide in our order form, taking into account things like the industry, writing style, tone, and the content of your brief. He’ll then rank all of our writers in terms of suitability based on these factors. One by one these writers will be offered your job until someone likes the look of the project and claims it.

These first matches are already awesome, but over time, Panel Brain learns from your feedback. He uses this to suggest new writers for your next jobs, as well as automatically offering your future jobs to previous writers you loved too.

We’re essentially building you a product description writing dream team behind the scenes – without you even realizing it.

It’s hands-free e-commerce at its finest.

We’re much more than just a matchmaker

We’re a managed product description writing service, but what does that mean?

Traditionally you’ve got to hire, fire, test, train, explain, track, review, edit, accept, invoice, and finally pay writers for each and every product in your store. As you probably already know, this can quickly become a full-time job, especially when you’re writing hundreds of product descriptions, and using several different writers.

However, with us, things are different.

We’ll assign you a dedicated content manager who’ll be your point of contact with us. But unless you need to ask them a question, you will probably never even know that they exist, however behind the scenes they will:

  • Ensure your writers meet all of their deadlines, and fix things when they don’t. 
  • Check for plagiarism by assessing the results of our automated tools, and follow up to check for false positives. 
  • Conduct quality control on some of your orders to ensure your writers are still providing the same awesome content as always. 
  • Verify that your brief has been followed, that your requirements have been met, and that any edit requests you have are actioned promptly.
  • Handle all the other little bureaucracies that are part and parcel of working with freelance writers

It’s almost like having an on-demand, in-house content manager – without the overheads.

Meet your perfect product description

When your content manager has finished their checks, it’s time for the fun part – reviewing your content.

You can preview your product description in your dashboard. If there are a few potential things that you feel could be improved, then you can let your writer know using our inline commenting tool. Simply highlight the sections in question, leave feedback, and hit submit. Your writer will be informed and your new version will be delivered promptly for approval (or for more edits if required).

In really rare situations, there’s just not a good fit between a writer and a brand. When this happens, let us know, and we will get a new writer, to write a new product description for you, free of charge. Your content manager will oversee the logistics of this for you and action it as a priority.

When you’re 100% happy with your content, hit accept, provide feedback, and your perfect product description will be delivered in a ready to publish .docx format.

Simple rinse and repeat with your other products.

Product descriptions, done properly.

Here’s what makes us different.

Trust us. We Know SEO.

Before we created The Content Panel, we used to be an SEO agency. We initially created TCP to streamline the ever-growing network of freelance writers we needed to handle our clients’ content requirements.

We quickly realized the potential of the platform we had created. We pivoted to developing The Content Panel further, leaving the SEO agency world behind and focusing on this full time.

In our agency days, we competed (and succeeded) in ranking in some of the most competitive search niches in the world. Our content has not only survived Google’s various updates over the years, it has thrived in it.

Writing optimized product descriptions is one of the trickier forms of SEO. For example, seamlessly slipping traditional and long-tail keywords into short product descriptions without it feeling forced is easier said than done.

However, while it’s tough, it’s far from impossible.

Our content managers have been with us since our agency days. Our stringent testing and vetting process allows them to hire product description writers that already know how to optimize to a very high level. We combine their raw talent with a little of our “secret sauce” via feedback where required – and the results speak for themselves.

Trust us. We know SEO. And our writers do too.

Experience our experienced writers

It’s tough to overstate the benefits of working with a product description writer that understands the sector that your product is in. 

Any professional writer can type up a feature list into flowery language and produce a “good enough” product description. But why stop there? 

By hiring a product description writer that understands your industry, conversion rates can be improved dramatically. 

Your writer will know the problems that your product solves, allowing them to create an emotional connection with the reader. Perhaps more importantly, they’ll be familiar with the real-world benefits of your product’s USPs, allowing them to be “sold” to the reader more genuinely and effectively. 

With this industry knowledge, your writer will be also able to speak to your audience on their level, tailoring the language, tone, and pressure of the copy to them perfectly

They’ll gently nudge your visitors towards the “add to cart” button while making it feel like the most natural, and obvious thing in the world to do. 

Kind of like we’re trying to do with you right now…

Create an account. You know you want to.

Captivating content that converts

Getting organic traffic to your store via SEO is half the battle, but if your visitors usually leave without becoming customers, then you’re doing something wrong. 

The product descriptions we write are optimized for Google, but they’re also optimized for conversions at the same time. It’s admittedly a tricky tightrope to walk, as the two styles of writing aren’t always compatible, but our writers manage to do it.

We will carefully craft benefit-driven product descriptions that naturally remind your visitors of the issues they are facing – and more importantly, how your product solves them. 

They’ll use power words seamlessly to form emotional connections with your visitors to talk to them on their level. They’ll use action words to entice them towards checking out without it feeling forced, fake, or pressured. And they’ll custom craft beautifully worded CTAs that are almost irresistible to refuse.

We know that these claims sound like a lot of meaningless marketing buzzwords. 

But trust us. Our content converts.

On brand e-commerce content

From the average consumer’s point of view, product descriptions are “supposed” to be written in house. No one knows your products, and your industry better than you – you’re the experts after all.

In the real world, this kind of work is outsourced to product description writing services like ours. Where multiple writers will create content for hundreds, or even thousands of products on your site. However, this can sometimes make the content feel disjointed with different writing styles from different writers.

By working with a central service like ours, you can avoid this issue. All of our writers are instructed to review the tone of writing and style of your store’s existing content before starting work on your product descriptions. They’ll also work with any style guides you may have for us (this is optional).

Regardless of how many writers you need from us, all of your product descriptions will have a consistent tone of voice.

No one will know they weren’t written by your in house team.

(Except us)

We’ll handle the hassle of working with writers.

So you don’t have to.

Perfect product descriptions, every time

The overwhelming majority of our writers have their work accepted on the first draft. They’re some of the best in the business, and it shows with their work. 

However we know that from time to time, there’s room for improvement – after all, it’s only a first draft. 

We embrace the reality of revisions, and as such, we include an unlimited number of edits as standard with all of our services.

We’ve even developed a tool to make the process as efficient and as streamlined as possible. Simply highlight the section of your content in question, add a comment, and then move on to the next section you’d like changed. 

Hit submit, and you’re done.

Your content manager will oversee the amendment process from start to finish, so all you need to do after requesting changes is sit back, relax, and wait for your feedback to be actioned.

It sounds simple, but when you’re working with lots of product descriptions being written at the same time – it’s a simplicity that you’re going to appreciate.

Only pay for the content you love. Guaranteed.

We understand that writing is ultimately a creative process, and as is the case in all things creative – differences can arise. 

We do our best to match you with your perfect product description writer, and 99.9% of the time we succeed, but sometimes, there’s just not a good fit.

These situations are incredibly rare, but if you’re not happy with the product description your writer has written for you, then you can reject the content from your dashboard.

Panel Brain will find a new writer for you (or give the job to another writer you like) and they will write a new product description for you (from scratch), free of charge. 

Your content manager will be alerted when this happens, and they will oversee the entire process, ensuring the rewritten product description is actioned as a priority to minimize disruption.

Again, we want to stress that this is a very, very rare situation. 

But it does happen occasionally, and if it does. 

We’ve got you covered.

Plagiarism free product descriptions

For many e-commerce stores, a large factor in the decision to use a product description writing service like ours is to avoid duplicate content and the penalties it brings. As such, our clients rightly expect that every single sentence in the content they receive from us is original.

We understand this, and we take plagiarism very seriously. 

Our writers are all professionals, so real instances of attempted plagiarism on our platform are incredibly rare. We make it clear that we check everything our writers submit, and we give no second chances – we instantly ban anyone attempting to sneak copied content past us.

We have several automated plagiarism checks in place to ensure that nothing has been copied from anywhere else – in part or in whole.

With product descriptions, these automated checks can sometimes bring up false positives (due to things like brand names, and trademarked product names). Your content manager will be alerted to any potential plagiarism, and review the potential matches on your behalf. 

If anything is copied, we will know about it (and deal with it) before it ever reaches you.

Scalable product description writing services

We work with e-commerce stores of all sizes, from the smallest stores to the biggest enterprises and everything in between.

Instead of spending your time recruiting, training, testing, vetting, and onboarding several writers to create your product descriptions – let our A.I handle it for you instead. 

Like all good things, starting slow is the way to go. Panel Brain will use the feedback from your first orders to find other writers in our talent pool who have the experience, tone, and style that matches your feedback. 

Once we’ve got a few orders completed, our bulk order form allows you to scale seamlessly, and instantly. 

However, while our A.I is great, for the very largest projects, sometimes a human touch is required.

At your request, our content managers will work with your specifications (and Panel Brain’s recommendations) to custom create a team of writers for you who will be given exclusive access to your jobs. It’s a great way to quickly scale from day one, going from 0-100 instantly.

Meet the stars of the service, our product description writers.

Here’s who writes for us.

With over 3,000 product description writers for hire, we’re sure to have someone who can write captivating content that converts about almost any industry – including yours.

We’re constantly hiring new writers from a wide range of professional backgrounds – from truck drivers to teachers and everything in between. 

However, the vast majority of people who apply to write for us, are rejected. 

To keep our quality consistently high, we have one of the longest and most comprehensive application processes in the industry. Each writer will have to go through 9 individual tests before they are accepted. 

We’re checking everything from their grammar skills and their understanding of plagiarism to their portfolios and their references.

After the initial application process, we ask applicants who have passed our initial checks to complete a writing test. Our editors are eagle-eyed and are looking for perfect punctuation, great grammar, and generally wonderful wordsmithery. A small minority of people reach this stage of the process, and an even smaller minority pass the test.

The writers that join our team are then put on a probationary period where we review all of their work manually. After a certain amount of time (that we keep secret) this probation ends – but we still periodically conduct quality checks on them from time to time.

This strict process is part of the reason that our content is consistently rated as being some of the best in the business.

We do this for every single writer on our platform, so you don’t have to.

It’s a tough (and long) job, but somebody’s gotta do it.

Check out some of the places our writers have had their work published.

You’ve got the products. We’ve got the writers. Let’s talk.

Frequently asked questions.

Why can’t I use the manufacturer’s product descriptions?

Because Google despises duplicate content, and they can heavily penalize sites that use it extensively. With copied content, your products almost certainly won’t be on the first page of their search results (or included in their index at all).

Additionally, your store will have no consistency in terms of brand voice. It will feel like a hodgepodge of copy-pasted product descriptions being forced together into a single site (because that’s what it is).

Are you sure you have product description writers in my industry?

We cannot guarantee this 100%. We’ve had some pretty unique requests in the past that have made us caution the use of “any industry” in our marketing materials. Businesses such as “Goat Rentals” and “Professional Potty Trainers” (which are both real-world examples of requests we’ve had) might not get writers with experience in their industry, but they’ll still get great content. 

That being said, discounting the super unusual, we’re pretty confident our product description writing services will be able to find writers with experience in your industry. If you’re unsure, reach out to us and we’ll let you know. But 99 times out of 100, the answer is yes, we can.

Do you write Amazon product descriptions?

Yes, we do. We understand how to optimize Amazon product descriptions for conversions, and we’re very familiar with essential Amazon SEO principles to ensure your products are listed high in their results.

Do you write Shopify product descriptions?

Yes, we’ve written thousands of product descriptions for Shopify stores over the years. There’s not a lot of difference between writing Shopify product descriptions and writing for self-hosted e-commerce stores in all honesty.

How do I tell your writers about our products?

We’ve created an interactive order form that will ensure we get all of the information we need from you about your product to write captivating copy that converts. At a minimum, we’re going to need to know the feature list and the USPs of the product. If you have a manufacturer’s product description (or a link to a competitor selling the product) that’s usually more than enough.

How much do your product description writing services cost?

We have three quality levels of writing available. Our standard writers are our most affordable option at $3.20 per 100 words – and they’re already superstars. We have even high-quality content available at higher prices. We love to do a deal, especially with large bulk orders or enterprise clients. Get in touch to learn about our discounts.