Meet our world class product description writing services
Trust us. We know SEO.
Before we made The Content Panel, our team was a successful SEO agency. We’ll professionally optimize your product descriptions to ensure you get as much organic traffic as possible.
It’s obvious when a writer doesn’t know what they’re writing about. Let our A.I match you with a professional article writer who has real-world experience in your industry.
Our highly affordable product description writing services start from just $3.20 / 100 words. However, make sure you ask us about our bulk discounts for larger orders. We love to do a deal.
Our conversion optimized product descriptions will showcase your goods or services in their best light. We’ll use clear and concise CTA’s, alongside power and action words to boost sales.
We’re a fully managed product description writing service. Let our content managers handle the hassle of working with writers – so you can focus on the fun and creative stuff.
With over 3,000 product description writers for hire in our talent pool, we’ve probably got someone who understands your products, the benefits they provide, and the issues they solve.
Buying our product descriptions is as easy as 1,2,3.
Here’s how it works
Meet your new writing team
After you place your order, our A.I (called Panel Brain) gets to work. We have over 3,000 product description writers available for hire, and our A.I’s only job is to match you with one (or more) of them.
With your first order Panel Brain will work on the information you provide in our order form, taking into account things like the industry, writing style, tone, and the content of your brief.
He’ll then rank all of our writers in terms of suitability based on these factors. One by one these writers will be offered your job until someone likes the look of the project and claims it. These first matches are already awesome, but over time, Panel Brain learns from your feedback. He uses this to suggest new writers for your next jobs, as well as automatically offering your future jobs to previous writers you loved too.
We’re essentially building you a product description writing dream team behind the scenes – without you even realizing it. It’s hands-free e-commerce at its finest.
- Jessica Hill,
Real Estate Writer,
@ The Content Panel
Product descriptions, done properly.
Here’s what we do.
Trust us. We Know SEO.
Before we created The Content Panel, we used to be an SEO agency. We initially created TCP to streamline the ever-growing network of freelance writers we needed to handle our clients’ content requirements.
We quickly realized the potential of the platform we had created. We pivoted to developing The Content Panel further, leaving the SEO agency world behind and focusing on this full time.
In our agency days, we competed (and succeeded) in ranking in some of the most competitive search niches in the world. Our content has not only survived Google’s various updates over the years, it has thrived in it.
Writing optimized product descriptions is one of the trickier forms of SEO. For example, seamlessly slipping traditional and long-tail keywords into short product descriptions without it feeling forced is easier said than done. However, while it’s tough, it’s far from impossible.
Our content managers have been with us since our agency days. Our stringent testing and vetting process allows them to hire product description writers that already know how to optimize to a very high level. We combine their raw talent with a little of our “secret sauce” via feedback where required – and the results speak for themselves.
Trust us. We know SEO. And our writers do too.
Product descriptions that work as hard as you do.
No hidden fees.
No nasty surprises.
Just great content.
Meet our perfect product description writers.
Here’s how we recruit our talent
- Mark Bell
SEO & Marketing Writer
@ The Content Panel
With over 3,000 product description writers for hire, we’re sure to have someone who can write captivating content that converts about almost any industry – including yours. We’re constantly hiring new writers from a wide range of professional backgrounds – from truck drivers to teachers and everything in between.
The vast majority of people who apply to write for us, are rejected. To keep our quality consistently high, we have one of the longest and most comprehensive application processes in the industry.
Each writer will have to go through 9 individual tests before they are accepted. We’re checking everything from their grammar skills and their understanding of plagiarism to their portfolios and their references.
After the initial application process, we ask applicants who have passed our initial checks to complete a writing test. Our editors are eagle-eyed and are looking for perfect punctuation, great grammar, and generally wonderful wordsmithery.
The handful of writers that pass are then put on a probationary period where we review all of their work manually. After a certain amount of time (that we keep secret) this probation ends – but we still periodically conduct quality checks on them from time to time.
This strict process is part of the reason that our content is consistently rated as being some of the best in the business. We do this for every single writer on our platform, so you don’t have to.
We’ll handle the hassle of working with writers.
Leaving you to focus on the creative fun stuff.
Perfect product descriptions, every time
The overwhelming majority of our writers have their work accepted on the first draft. They’re some of the best in the business, and it shows with their work.
However we know that from time to time, there’s room for improvement – after all, it’s only a first draft.
We embrace the reality of revisions, and as such, we include an unlimited number of edits as standard with all of our services.
We’ve even developed a tool to make the process as efficient and as streamlined as possible. Simply highlight the section of your content in question, add a comment, and then move on to the next section you’d like changed.
Hit submit, and you’re done.
Your content manager will oversee the amendment process from start to finish, so all you need to do after requesting changes is sit back, relax, and wait for your feedback to be actioned.
It sounds simple, but when you’re working with lots of product descriptions being written at the same time – it’s a simplicity that you’re going to appreciate.
Want to see what we can do?
Frequently asked questions
Ask us anything.
Why can’t I use the manufacturer’s product descriptions?
Because Google despises duplicate content, and they can heavily penalize sites that use it extensively. With copied content, your products almost certainly won’t be on the first page of their search results (or included in their index at all).
Additionally, your store will have no consistency in terms of brand voice. It will feel like a hodgepodge of copy-pasted product descriptions being forced together into a single site (because that’s what it is).
Do you write Shopify product descriptions?
Yes, we’ve written thousands of product descriptions for Shopify stores over the years. There’s not a lot of difference between writing Shopify product descriptions and writing for self-hosted e-commerce stores in all honesty.
How much do your product description writing services cost?
We have three quality levels of writing available. Our standard writers are our most affordable option at $3.40 per 100 words – and they’re already superstars.
We have even high-quality content available at higher prices. We love to do a deal, especially with large bulk orders or enterprise clients. Get in touch to learn about our discounts.
You can play around with our pricing calculator here.
Do you write Amazon product descriptions?
Yes, we do. We understand how to optimize Amazon product descriptions for conversions, and we’re very familiar with essential Amazon SEO principles to ensure your products are listed high in their results.
Are you sure you have product description writers in my industry?
We cannot guarantee this 100%. We’ve had some pretty unique requests in the past that have made us caution the use of “any industry” in our marketing materials. Businesses such as “Goat Rentals” and “Professional Potty Trainers” (which are both real-world examples of requests we’ve had) might not get writers with experience in their industry, but they’ll still get great content.
That being said, discounting the super unusual, we’re pretty confident our product description writing services will be able to find writers with experience in your industry. If you’re unsure, reach out to us and we’ll let you know. But 99 times out of 100, the answer is yes, we can.
How do I tell your writers about our products?
We’ve created an interactive order form that will ensure we get all of the information we need from you about your product to write captivating copy that converts.
At a minimum, we’re going to need to know the feature list and the USPs of the product. If you have a manufacturer’s product description (or a link to a competitor selling the product) that’s usually more than enough.