Copywriting Services
Copy That Converts.
- 3,000+ Professional copywriters for hire
- 100% Original content written exclusively for you
- Hire copywriters with experience in your industry
- Jessica Hill, Copywriter,
@ The Content Panel
Meet our world famous copywriting services...
Handpicked Copywriters
We have 3,000+ copywriters for hire, all of whom have been tested, trained, and approved by our quality assurance team. We trust them with our copy (including this page). You should too.
Dedicated Content Manager
Hiring copywriters can be a hassle, so let us handle it for you. All our clients are assigned a dedicated content manager who will ensure you enjoy a reliable stream of crisp and clean copy.
Simple. Speedy. Smooth.
The tech behind our copywriting services provides our clients with an all-in-one project dashboard with real-time updates, fast turnaround times, and smooth workflows.
Conversion Optimized
With our copywriting services, captivating, conversion-optimized copy comes as standard. Let our master wordsmiths create copy that consistently converts visitors into leads, and leads into clients.
Industry Experience
With over 3,000+ copywriters for hire, we’re confident we have someone who has the real-world expertise required to write engagingly, and authoritatively about any industry, including yours.
Bulk Discounts
We love working with agencies, enterprise clients, and on the largest projects. We offer generous bulk discounts on top of our already highly competitive pricing.
Hiring one of our copywriters is as easy as 1,2,3.
Here’s how it works
Meet Your Copywriter
Like all good things in life, our copywriting services start with a choice.
Option 1: If you feel you’ve got a reasonably simple project, with a brief that’s clear, and an obvious goal, then you can get started immediately and create an account with us.
With our brief creation technology, you’ll be able to ensure your project is well defined, and that the copywriter you hire has all the information they need to succeed.
When you have placed your order, our A.I (who we’ve called Panel Brain) will then swing into action, and match you with several professional freelance copywriters who have the experience required to complete your project.
Option 2: If you feel like your project is a little more complex, or that it requires additional preparation, planning, and close collaboration, the best way to get started is to contact us.
We’ll put you in touch with a content manager who will learn about your project, its goals, and they’ll manually select and hire copywriters from our talent pool for the job too.
Meet Your Content Manager
We put the managed, in managed copywriting services.
Once your copywriter has claimed the job, your content manager (and our systems) get to work. They’ll be following up with the writer, and checking they’re meeting their deadlines, if they’re not (which is rare) we’ll find a solution and offer it up to you.
When your copywriter has submitted their work, our work really begins…
Several automated and manual checks will verify that the work is 100% original content and that it meets our (very) high standards. Your content manager will check it meets the specifications in the brief. They’ll also ensure that it has been proofread and that it’s ready to be passed along to you for your feedback.
If your content manager or our editors find potential improvements or small issues, they’ll request amendments to the copy to ensure it’s up to scratch before it reaches you. Either way, the result is the same…
100% original, on spec, high-quality copy, delivered on time and verified, without you having to lift a finger..
Meet your captivating copy
Once your content manager has decided the content is worthy of your approval (which usually happens on the first try) you’ll be notified that the fun part of our copywriting service is about to start.
For many types of content such as blog posts and articles, our content usually needs no revisions at all. They are usually accepted by our clients, with glowing feedback, on the first draft.
Other types of copy on the other hand (sales pages for example) can often require a little collaboration and tweaking with revisions.
Using our intuitive, streamlined revision system, you’ll be able to highlight sections of the content and create inline comments for your writer. Tell them what you like, what you don’t like, and what you’d like changed.
Your copywriter will then get to work on actioning the changes as a priority (usually within 48 hours at most). The editing process repeats as many times as required to get the content in the goldilocks zone of “just right”.
When you’re captivated by your content we’ll ask you for your feedback. Your content is then delivered to you, in various formats, ready to rock.
- Tonia Richardson
Copywriter
@ The Content Panel
Pick a writer, any writer.
Here’s what we do.
Our copywriting services are the result of thousands of hours of testing, training, experience, and hard work. We have entire teams of people dedicated to finding the best and brightest freelance copywriters for hire and adding them to our talent pool.
We’re constantly filling in the ever-narrowing experience gaps in our talent pool to the point where we’re confident we can write conversion-optimized, authoritative, and effective copy of almost any kind, for almost any industry, in either digital or print format.
Our copywriters are master wordsmiths who have devoted their entire careers to the power of the pen. They’ll gently suggest, nudge, and sway your readers into converting, without it feeling pushy, forced, or overly salesy.
They are the cream of the crop. The best of the best. They’re super smart. Constantly charismatic. Generally good looking…
… and writing this sales page that you’re reading right now.
White papers are one of the most impactful marketing tools in the modern content marketer’s toolkit. These deep dives into a subject turn into extremely valuable digital assets from the moment they are published. They’re sharable, searchable, authoritative pieces of content, that visitors are usually more than willing to hand over their contact information in exchange for.
They’re almost too good to be true.
The catch of course is that writing a white paper that people actually want to read is hard work.
The whitepaper copywriter you hire needs to have a fundamental understanding of the topic you’re writing about. The detail and depth that white papers go into will make an unsuitable writer’s lack of knowledge on the subject very obvious.
With over 3,000+ whitepaper copywriters for hire in our talent pool, we’re pretty sure we have someone with the real-world experience required to write an authoritative, engaging whitepaper in your industry – that people actually want to read.
Press releases predate the age of the internet by decades, and yet they remain one of the most vital tools for PR & marketing departments across the globe.
The art of writing the perfect press release is something that has to be learned over many years. Anyone can hammer out a factual statement of whatever it is you want the press to know about, but if you want to create an engaging, interesting, and most importantly, notable press release – there’s a fine line to walk.
If the copy includes too much promotion and fluff, it’ll get overlooked on editorial desks as being another self-serving press release that isn’t even worth reading.
If the copy includes not enough “jazz” and is just a boring list of statements, it’s probably not going to get journalists excited as they should be (unless you’re announcing something truly groundbreaking).
Our professional copywriters know how to walk this line. We’ve created hundreds of press releases that have an excellent chance of being read, syndicated, and often turned into stories.
They’ve done it for us, and if you get in touch, they’ll do it for you too.
SEO Copywriting services are what we specialize in here at The Content Panel.
Fun fact: We used to be an SEO agency. We initially created the first version of The Content Panel to manage the freelance SEO copywriters we used to work with in our agency days.
The writers that our copywriting services use are masters at slipping in keywords seamlessly throughout their content. They’ll even research a few longtail and LSI keywords and add them in for extra traffic and relevancy. They’re well versed in search intent and will make sure that your copy addresses the search term the user typed in, instead of blindly following keyword requirements.
We understand that none of the “USPs” in the paragraph above are particularly unique to our copywriting services.
However, what separates the best copywriters from the rest is their ability to create this content without it feeling like it has been stuffed with keywords.
We write for humans, and Google at the same time.
For example, how many of our target keywords can you spot in this heavily overly optimized “SEO Copywriting” tab?
More importantly, how many did you notice the first time around?
Your website’s copy has two main functions. It needs to convey legitimacy, and it also needs to drive conversions.
Easier said than done.
Our website copywriters will help you walk the line between being overly salesy and cheesy, and bland and boring. We’ll get to know your brand, its culture, its voice, and its personality. Most importantly, we’ll ensure that it’s all shown in its best light via your website’s copy.
We’ll form an emotional connection with your readers that speaks their language. It’ll feel like we’re talking to them directly and personally, despite being a public webpage viewed by thousands of people from various walks of life.
By forming this connection, the reader will feel safer – almost like they “kinda sorta know you” a little bit (despite never talking to you before). This feeling of familiarity is what will increase the effectiveness of your conversion-targeted assets like your sales pages, your email newsletters, and your other funnels.
It’s the not-so-secret sauce of copywriting, but we like to think we’re pretty good at it.
Blog posts are still the kings of the content marketing world. A regularly updated blog humanizes your website and allows visitors to build an emotional connection with your brand. There’s also a wide array of well-known SEO benefits that come from business blogging too.
We have two blog copywriting services available at The Content Panel. Self-serve blog posts and fully managed solutions.
Our self-serve blog copywriting services are a textbook example of how business blogging is supposed to be done – beautifully written posts with our signature crisp, clean, and engaging copy. They’re a genuine pleasure for your visitors to read, and they provide a wealth of keyword-rich text for Google to enjoy too.
Our fully managed solutions however take things one step further.
Our content managers will research and suggest custom topics for your approval each month, they’ll create the briefs, and oversee the entire content creation process from start to finish. For true hands-free blogging, we can also optionally upload the content to your site, provide images, carry out essential on-page SEO, and complete various other tasks too.
It’s business blogging, but better.
The humble email is perhaps one of the oldest digital marketing tools in the world. It has stood the test of time, and yet it remains one of the most reliable, effective, and utilized methods of marketing today.
The art of email newsletter copywriting is something that has developed over the years into something closer to science than content writing. Hitting the perfect tone, with the perfect cadence, and just the right amount of pressure can mean the difference between massive ROIs and the spam box.
We have a squad of tried and tested email copywriters for hire who are masters of creating emails that get opened, read, and engaged with.
Hit us up for:
- Cold outreach emails
- Transactional emails
- Email newsletters
- Drip campaigns
- Nurturing emails
- And anything else that belongs in an inbox…
We’ve only mentioned a few of the many professional copywriting services we provide. In reality, there’s not much we cannot write about thanks to the wealth of experience in our talent pool.
Hit us up for things like:
- Ebooks
- Technical writing
- Ghostwriting
- Articles
- Brochures
- Direct response copy
- PR Content
- Product descriptions
- And more…
Captivating copy that works as hard as you do.
No hidden fees.
No nasty surprises.
Just great content.
Copywriting services with the features you need.
Awesome website content is just the beginning…
Copywriting can sometimes be a highly iterative process, and we embrace the reality of revisions.
That’s why all of our orders come with an unlimited number of amendment requests as standard, for no extra cost.
That being said, things like articles and blog posts that are higher up the funnel usually don’t need too many edits, and most of our copy like this is accepted on the first draft. However, other kinds of content like sales pages, press releases, white papers, and longer-form pieces can sometimes benefit from a little tweaking and fine-tuning via feedback from the client.
We’ve developed an intuitive inline commenting system that’ll allow you to communicate clearly and efficiently with your writer in a way that’s so natural, you’ll wonder how you ever worked without it.
We’re not claiming to have reinvented the wheel with this tech…
But it sure does make life easier.
We take plagiarism very seriously.
We drill this into our copywriters from the moment they apply. They are tested and trained on the various types of plagiarism (there’s probably more than you think) to ensure there’s no wiggle room for misunderstanding.
Whenever work is submitted, it goes through multiple plagiarism detection processes. Some of these are public knowledge and automated (like Copyscape), others are custom developed and kept secret to avoid abuse.
Either way, if even a single sentence of work is copied, we’ll know about it before it reaches you. Our team will review the content that has been flagged for false positives, and if there’s a genuine issue, we will take action, which almost always results in an instant ban for the writer.
Luckily, our internal recruiting processes are robust and well developed, so we very rarely have to deal with the kind of writer who would consider pulling this kind of stunt. They’re weeded out by the process, leaving us only with trusted, professional copywriters for hire.
But once in a blue moon, if a writer does try to copy someone else’s copy.
We’re ready to stop them.
The Content Panel was originally created as an internal tool for our team’s sister company, an SEO agency.
We developed it as a way to allocate writing jobs to the large number of freelance copywriters our agency hired and to track their progress efficiently. Once we saw the potential of what we had created, we pivoted to work on The Content Panel as a standalone product.
We understand what it takes to go toe to toe against the toughest competition in the SERPS. In our agency days, we spent years battling against equally skilled SEOs from other agencies for Google’s top spots on our clients’ behalf.
We know that there’s much more to SEO than copywriting. But well optimized, well-written content is the essential foundation that a well-rounded SEO campaign relies on.
We make sure that the copywriters we hire are skilled in the art of seamlessly weaving traditional, LSI, and long-tail keywords into their content – without it sounding stuffed or forced. We check they understand the principles of search intent and social SEO, and that they’re optimizing their structures for inclusion in rich snippets where possible.
We don’t want to brag. But trust us when we say this.
We know SEO.
We love our writers, they’re superstars. But managing them at any kind of scale can be a hassle.
Keeping track of deadlines, plagiarism, briefs, keywords, CTA’s, brand voice, and general quality control are just some of the many tasks that are part of what makes hiring freelance writers time-consuming.
And that’s before we even start talking about invoicing, brief creation, recruitment, testing, training, etc.
Let our content managers handle all of this hassle (and more) so you don’t have to.
Experience the convenience of having one point of contact who will ensure all of your writers are up to speed on requirements, meeting their deadlines, and exceeding your quality expectations – while remaining on spec at all times.
All you need to do is tell us what you want us to write, and how you want it written.
We’ll do the rest.
We test, train, and hire freelance copywriters…
(So you don’t have to)
- Mark Bell
Copywriter
@ The Content Panel
Our business wouldn’t exist without our network of talented and professional copywriters for hire. Their hard work, combined with our great tech, is what makes The Content Panel one of the best copywriting services on the planet.
We’ve gone to great lengths to ensure we’ve recruited the cream of the crop for our talent pool. From sales page pros, through to white paper wizards, and everything in between.
All of our copywriters undergo our famously tough interviewing, testing, and vetting process before they can write for our clients.
We check their background, portfolios, and references before they move on to tough tests on the nitty-gritty details of grammar and the finer points of plagiarism. Once these are passed, a written examination is undertaken, where we assess their ability to create captivating copy that would convert in the hypothetical test situation we provide them.
After their written test is reviewed by our team, we then put the copywriter on probation and monitor their first jobs very closely. We suggest improvements, check for quality, and just generally make sure everything is as it should be.
As our working relationship develops with our copywriters, we reduce this scrutiny, but we still check in regularly to ensure their work is up to the high standards our clients expect from us.
In a nutshell, our copywriters are the veteran rock stars of the content writing world.
Even if we do say so ourselves…
Want to see what we can do?
Frequently asked questions
Ask us anything.
What is your average turnaround time?
We pride ourselves on having some of the fastest turnaround times in the industry. We limit the number of jobs our copywriters can claim, and give them short deadlines to encourage them to only claim jobs they are immediately able to work on.
The average TAT depends on the kind of content you order. Blog posts and articles are usually delivered within 24 to 72 hours depending on their length. More complex projects such as sales copy and whitepapers can take 1 or 2 days longer in some cases.
Do you have any samples of your work?
Yes, we have a wide range of samples in various industries and numerous content types. Click here to request a sample and we’ll be in touch.
Will your copywriters be able to match the tone of our existing copy?
Yes absolutely. This is a very common request, and any copywriter worthy of the name will be able to craft beautiful content that seamlessly slips in amongst your existing copy. Simply include a few examples of your content in the brief and the writer will do the rest.
Do you work with agencies?
Yes, we love working with agencies. In fact, agencies make up the bulk of our client base. We developed our platform, and our copywriting services from the ground up to streamline the typical content creation process that takes place at most agencies. We also have generous bulk discounts for agencies too. Click here to learn more.
Are there any hidden fees or other charges to use your copywriting services?
Absolutely not. There are no additional charges beyond the cost of the content itself.
Will it be obvious that I hired a copywriter?
No, not at all. All of our content is ghostwritten, which means you can attribute it to anyone you wish (or no one at all). We keep our clients’ identities a secret, as many brands like to present the image that all of their copy was written by in-house copywriters.
What if I am unhappy with the copywriter I hire?
On very rare occasions, there’s sometimes just not a good fit between a copywriter and a client.
When this happens, you can let us know from your dashboard and your content manager will swing into action. They’ll find another copywriter for hire that would be able to work on your job as a priority, and we’ll get them to write a whole new version of your copy, free of charge.
What happens if a copywriter misses a deadline?
This doesn’t happen as often as you would perhaps think. It’s quite rare for our copywriters to miss a deadline. They understand that we are relying on them to deliver their work before the agreed-upon date – because our clients are relying on them to do so too.
When a deadline is missed, we will notify you, and send your job out to a range of other suitable copywriters. Your content manager will monitor and intervene where required to ensure the new writer creates your content ASAP, as a priority.
Who owns the copyright to the content I order?
We are a white-label copywriting service. This means you are the only person who will own the content you order from us, and you will exclusively own all of its associated rights. You can publish it anywhere you like, in any way you wish, in part, or whole.
Am I locked into a contract or subscription?
No, almost all of our copywriting services are pay as you go. There are no contracts, subscriptions, or anything else like that. Simply order and pay for your content as and when you need it.
The only subscription-based services we offer are our blog management services. These are monthly subscription services that (as the name suggests) are a complete content marketing solution. They include topic research, images, uploading and formatting content on your website, SEO, and more.
They’re as awesome as they sound, and If you wish to learn more about our blog management services click here.
Slightly less frequently asked questions
How long do I have to review the copy that has been written for me?
You’ll be allowed up to 14 days to approve your copywriter’s work. After this time we will automatically approve the job to ensure our writers get paid for their work. We’ll notify you via email before this happens.
What kind of information do you need from me before I place an order?
Proper communication between clients and copywriters is essential for a successful project. We’d argue it’s the most important part of the whole process.
The more information you provide the copywriter you hire, the better your copy will be.
We’ve spent quite a bit of time developing our brief creation technology to ensure that all of the essential questions a brief should contain (that can sometimes be overlooked) are answered. We’ll ask about things like tone, target audience, and if the copy should be evergreen or newsy. We’ll also ask content-specific questions depending on what kind of content you are ordering.
Why should I outsource my content to a copywriting service?
Because for the vast majority of brands, it’s the most cost-efficient, and effective way forward.
The other two options available to you are either hiring a copywriter as part of your in-house team, or trying to get an existing team member to write the copy for you.
Let’s get the second of those two options out of the way first.
Copywriting is a skill, a profession, a career. There’s much more to it than just hammering away on a keyboard and ensuring you have good grammar. You might think that Richard from HR has a way with words, but when the copy on your page can have double-digit impacts on conversion rates, it almost always makes financial sense to hire a professional copywriter as an employee, or work with a copywriting service like ours.
Hiring a copywriter as a full-time member of your team can be a viable option if you’re a large company that has consistent content demands. This is especially true when your content regularly requires detailed knowledge of your brand and its operations – outsourcing this kind of content can be tricky.
However, there are also a few downsides to this, especially if you’re not a large company.
It’s a significant commitment when hiring a professional copywriter as an employee. If you don’t have sufficient long-term content requirements you can sometimes find yourself trying to find things for them to write that don’t really need to be written. Additionally, you have all of the traditional expenses associated with hiring someone such as sick pay, vacation time, pensions, salaries, overheads, benefits, etc etc.
The other option of course is working with a copywriting service like The Content Panel.
None of the overheads or commitment, but with all of the convenience and quality.
Should I use a cheap copywriting service?
We have several quality levels of freelance copywriters for hire. Like most things in life, you get what you pay for when it comes to copywriting. Investments in quality content can quickly pay for themselves in increased conversion rates.
Our copywriting services are already highly affordable, with our entry-level writers starting at $3.40 / 100 words (and ranging up to $15+ / 100 words at our higher quality levels).
All of our writers are from western countries, and as such, they require a western rate of pay. If you find anything much cheaper than our entry-level prices, then you’ll probably be hiring someone who’s not a native speaker. This is obviously less than ideal (to put it mildly).
Are you sure you have copywriters for hire with experience in my industry?
We’re 99.9% sure.
Truth be told, we used to make claims that we had copywriters for hire who had experience in any industry, regardless of what it was. But that turned out to be slightly optimistic. We’ve had people try to hire copywriters from us to write about “Goat Rentals” and “Professional Potty Trainers” (these are real-life examples, used with permission).
But unless you’re in an industry that is very, very specific like those two examples above, then yes, we’ve almost certainly got a professional copywriter in our talent pool who has experience in your industry.
How will you match me with a copywriter well suited for my project?
There are two ways that we match our clients with their perfect copywriters.
For larger projects, agencies (or simply upon request) one of our content managers will hand-select a few writers that would be a good match for your project and build a writing team that will work on your jobs.
However, for the bulk of our clients, we use our sophisticated A.I called Panel Brain.
Panel Brain is (to our knowledge) the first A.I who has been built to match brands and businesses with their perfect copywriter. Panel Brain will use information in your brief to make reasonably general matches for your first orders (as he knows very little about you at that point in time). However, he gets smarter and smarter as you place more and more orders, learning from your feedback.
Over time he will be essentially creating a custom dream team of freelance copywriters behind the scenes for you, without you having to lift a finger.
How can I track the progress of my order?
You can view the status of all your orders from your dashboard. Information is updated in real-time, and you’ll be able to see the status of all of your orders at a glance or dive deep into the nitty-gritty details if you wish. You will also be alerted when any orders require your attention via email and your dashboard, keeping your workflow efficient and intuitive.
Do you work with enterprise clients?
Yes absolutely. We love working with enterprise clients and have extensive experience in working on high-volume projects. Please get in touch to see how we can help your business with its copywriting needs today.