It’s time to push your content marketing strategy to the max with excellent, well-executed blogs. Blogs boost your site’s SERPs which drive traffic to your website, increases click-through rates, and maximizes your opportunities for conversions. Putting thoughts into blogs in engaging ways, however, can be challenging and leave you feeling uncertain. We’re here to help! Below are 15 of the best blog formats to help you create the perfect posts for your business.
1.The “How-To How To” Format.
This blog format is frequently used for a good reason: people like it, and it can easily boost SEO. People regularly turn to the internet to learn something new, execute a plan like a professional, or figure out how to fix what’s broken. The “How To” format is made to answer the question being asked which helps Google AI to recognize your site as credible and authoritative.
How To blogs are an asset to any business. When done well, they can help build or bolster a good reputation as an industry leader. Additionally, you can add value to the lives of your readers, by giving them the tools they need to do something new or to do something better.
Take a look at this example of a “How To” blog format: https://thecontentpanel.com/business-blogging/how-to-write-blog-post-fast/
2. The “List” Format.
How To blogs and lists often go hand in hand because lists help make How To blogs easy to digest. Lists deliver information without your reader having to wade through unnecessary text. Though not all people love lists, the kind of people who like to research a product before buying in typically do.
Lists can be curated collections of tools for your readers such as the best business development books for your industry, the best blogging formats for your posts (see what I did there?), or any other grouping of tips and tools grouped in lists to make it easier for your reader to engage. Writer beware, though – if your list gets too long, you’ll lose your reader.
Here’s a great example of a list blog format: https://thecontentpanel.com/business-blogging/blog-metrics-kpi/
3. The “What” Blog Format.
Have you ever wanted or needed to introduce a new product, thought, or model to an audience? Or maybe you work in a field less known by most people. The “What” blog format is a useful tool for introducing something new and/or generating enthusiasm about what you do. It does what the title suggests – it explains what something is to the readers.
The “What” blog format allows you to share your passion for what you do with your readers. Engage and delight your readers with this format. Dig deep into the topic and deliver the kind of insight that makes your reader feel like they are a part of something special.
If you’ve ever wondered what blog marketing is, this example of a “What” blog format may be particularly enlightening: https://thecontentpanel.com/business-blogging/what-is-blog-marketing/
4. The ‘Why” Blog Format.
A close sibling of the “What” blog format, the “Why” blog format pulls the curtain back a little further on a topic to help the reader understand why it matters. “Why” blog formats can be informative, but they can also be persuasive. You can take the time to help others understand why something is significant or important, possibly inspiring them to take positive action.
“Why” blogs help build enthusiasm and engagement with your target audience, and they can generate valuable understanding that could lead to potential converts. If people know why something is important, why you provide the services that you do, or why they need something you provide, they can be persuaded to buy. Also, by helping people understand the “why” behind something, the more they will believe you to be an expert in the industry.
This blog post combines the elements of the list format and the why format for a power-packed post helping readers understand why copywriting is worth it: https://thecontentpanel.com/copywriting/benefits-of-copywriting/
5. Fun or Culture Blog Format
Used in moderation, a fun, upbeat post about the culture can show your readers a more personable, light-hearted side of your or your business. It can be useful to tie the culture piece in some way back to your industry or business, but for the most part, it’s meant to entertain and delight your readers.
These types of posts are particularly delightful when they’re funny, but not everyone has that gift. Still, it can be a great way to refresh your blog from the doldrums of business as usual and leave your reader with a good impression. Consider allowing other members of your staff pick the topic or make it a competition for the best blog. It could be fun!
Fun blog posts don’t have to be completely unrelated to your business. These blogs can dovetail nicely with building a business as this one does: https://blog.hubspot.com/marketing/ice-breaker-games
6. Infographics Format.
Infographics pack a punch. Though they take more work on the front end, Infographics incorporate tons of data in a visually-pleasing, easy-to-read format. An exceptional infographic requires a skilled graphic designer; however, for just “good,” there are other tools you can use.
For data-rich industries, the infographic can be a helpful tool for you to communicate value to your readers. Numbers and statistics can get easily lost in paragraphs, but by making them pop in infographics, they will stay with your target audience and convey the importance in a way that will stick with them.
Here’s a fun example of an infographic blog post: https://www.webfx.com/blog/internet/music-productivity-infographic/
7. The FAQ Blog Format.
An FAQ page should be a staple for most business blogs, but it can also be a fun update as a stand-alone blog post. You can take a new product and answer anticipated questions or use it as a unique way to launch a new service.
The FAQ blog can be fun and informative, but it’s something that so many people look for when they’re trying to research your business. FAQ blogs can also help boost SEO by anticipating what someone interested in your product might search for and how they might word their search.
Check out this comprehensive FAQ blog post: https://www.promarketingonline.com/blog-faq-questions/
8. The Interview Post.
Whether with another industry expert or someone inside your company, the interview post format can be a fun, quirky way to introduce your readers to other facets of your business or industry. It can also be an engaging way for your readers to get to know you and your team.
This blog post format can also garner support for you and your business from other industry leaders. When you agree to showcase another industry leader on your website, it builds goodwill that may be reciprocated with backlinks and other site-boosting markers.
Whether light-hearted and fun or deep and heavy-hitting, an interview can also generate great social media fodder for sharing. The interview blog post format is a gift that keeps giving, from one platform to another.
This great interview blog will give you an idea of what it could look like: https://blog.hubspot.com/customers/teaching-the-next-generation-of-inbound-marketers
9. The “News” Blog Format.
The “News” blog format provides an overview of important, current news related to your business or industry. Though it must be timely, it also must be written in an “evergreen” manner to continue providing value to your blog and readership.
This type of blog shows that you’re paying attention. You aren’t cooling your heels while the industry and world move on without you; you’re attuned to what’s important to you and to your readers. It’s important to remain impartial when covering current issues because public opinion varies widely on any topic. Keep your blog centered on what you know, what the tangible impact may be, and steer clear of any speculation.
Here’s one example of a current-events-inspired piece that is mostly “news-related” in format: https://thecontentpanel.com/writers/the-content-panel-covid-19-supporting-our-writers/
This is an example of how news can morph also into a “what” format, as blogs often incorporate more than one format: https://blog.hubspot.com/marketing/engagement-after-facebook-news-feed-algorithm-change
10. The Review.
A review can cover almost anything – a product, vendor, service, person, book, place, and more. This blog format allows you the flexibility to choose a topic of interest to you and showcase that part of your industry, leadership, or service. It’s a great way to add value to your readers as well as reviews often form the basis of recommendations.
Besides educating your readership, reviews of vendors and others’ products that you use can earn you goodwill and potentially backlinks to their website, which helps you in the long run. Reviews also tend to be longer, providing you with the kind of content that Google AI recognizes as authoritative on industry topics.
Reviews can be of one item, or it can be a review of many. Here’s an example of a review blog post that covers several similar businesses: https://thecontentpanel.com/uncategorized/best-services/
11. The “Head-to-Head” Comparison Format.
Much like a review, this blog format takes two similar services or products and compares them for your readers. Often, a decision will come down to two, and people want to know which option they should choose. These kinds of posts build your authority in the field and help your readers make informed decisions.
An example of this type of post is here: https://thecontentpanel.com/business-blogging/email-newsletters-vs-blogs/
12. The “Guide” Blog Format.
More comprehensive than a simple list, the guide offers both information and tools to readers to improve their business practices or some other aspect of their lives. Guides take a decent amount of work, but they can pay off in the long run.
Guides aren’t the same as manuals, but they are meant to take your reader deeper into the list to serve as a “map” of sorts for the reader. Additionally, guides should be written with longevity in mind – meaning, don’t write a guide about a practice you know will change frequently.
Here’s an example of a “Guide” blog format: https://thecontentpanel.com/uncategorized/how-to-buy/
13. The “Template” Blog Format.
People regularly search the internet for templates – for resumes, for business letters, for memos, for lists, and more. Similar in purpose to the “How-To” post, this blog format gives people what they want – a template for what they need.
These types of blogs typically explain what the template is and why it will be of use to the reader. Then, include the template! Make sure you create it in such a way that it is easy to download and use. There’s nothing worse than having to recreate a template you were hoping to put to work for you.
Here’s an example of a “template” blog format: https://blog.hubspot.com/marketing/how-to-write-cover-letter-template
14. The Leadership/Inspirational Blog Format.
Sometimes, people are looking for inspiration, or the internal motivation to keep trying. A leadership or inspiration blog post format reads like a conversation between you and the reader, encouraging them and providing them with the motivational tools to reach their goals.
These posts should be personal enough to keep the reader engaged and often feature inspirational stories of industry success. It can offer the reader specific tools, such as tips for understanding employees and how to serve them well so that they can grow in the business. The topics are limitless, and the good they can do is likewise.
These posts are intended to build great leaders and teams. They will often incorporate other blog formats such as the list or how-to post, but the intent is to motivate and inspire others towards greatness.
Here’s just one example of this kind of blog post format: https://blog.hubspot.com/marketing/ethical-leadership
15. The “Tips” Blog Format.
This post is slightly different than the “How-To” blog format and the “List” format because it tells the reader what to do. Somewhat more forceful than a “How-To,” this blog format tells readers exactly what to do to obtain a desired outcome. For example, it can tell the reader what questions they should be asking to find the right service, what clothes to wear for a certain type of interview, and what things to consider when making an important decision.
These posts mostly come with lists, but they’re different than a list in the purpose they accomplish. The “Tips” blog format directly addresses some of the questions that maybe you wish you’d asked, or some of the tips you wish you’d had before making a purchase, going for the interview, or soliciting a service. They can be very useful to your readers, building your authority and trustworthiness.
Here’s one example of the “Tips” blog format: https://thecontentpanel.com/content-marketing/content-creation-companies/