Regularly creating blog posts is becoming a fairly standard part of doing business in 2018. The long-term benefits of blogging combined with the immediate increase in brand credibility are just too good for most marketing managers (or business owners) to ignore.
It’s easy to write the first few posts on your blog because topic ideas are obvious and the content is usually quite basic. However, once you get a few months into your blogging routine, this all changes…
Thinking of great topics becomes a serious challenge, and ensuring you’re creating content of a high enough quality is no trivial task.
We like to think we know a thing or two about business blogging here at The Content Panel, so here are the 6 steps you should take to create the perfect post time and time again.
Step 1: Time For Topics
The first step in the life cycle of any blog post is coming up with the subject that it’s going to cover. Without experience and a systematic approach, it can quickly become an overwhelmingly difficult task (which usually leads to inactive blogs).
Here are a few simple tips that should get the inspirational juices flowing:
- Keep an eye out for interesting industry news
- Dig through any customer feedback you’ve received to see if they’ve already told you about things that confuse or interest them
- Check the comments on your other blog posts to see if any recurring themes occur
- Check out what your competitors (direct or indirect) are covering
- Chat with co-workers about the industry and keep an eye out for topics that come up
Step 2: Get Approval
If you’re the decision maker in your organization, then you can skip this step. But if you need to get topic approval from someone higher up – it’s time to pitch your post.
Keep your pitch short and to the point, it doesn’t have to be a huge PowerPoint presentation – a causal conversation will usually suffice (and will be appreciated by your busy bosses too).
If your post is rejected, listen to feedback and potentially tweak your topic suggestion. Also listen carefully for any comments the decision maker makes that could be used for future potential post topics (it’ll get you in their good books).
Step 3: Write
There’s not all that much to say about this step. Grab a cup of coffee and write a great first draft. When you’re done, don’t look at it until the following day (at the earliest).
Step 4: Review
Looking at your post with a fresh set of eyes often reveals a huge amount of potential improvements that could be made. It’s sometimes quite cringe-worthy reading your first draft – which is great for the final quality of the post.
At this stage, it’s also a good idea to get your co-workers and bosses to take a look at the post to get feedback. They can tell you about parts of your post that need a little more clarification (or parts that should be removed entirely).
Step 5: Proof Read
Once you’ve got a version of your post that you’re happy with, it’s time for the most important (and most tedious) part of the job – proofreading.
Go over your post word by word – slowly. Ensure that you’ve not got any grammatical mistakes, but most importantly, check for typos.
Typos are notoriously hard to spot and they’re often times not picked up by spell checkers (but they’ll be noticed by your readers). There’s no shortcut to doing this properly, you just need to proofread slowly.
Step 6: Publish
At this point, it’s time to log in to your blog and get the post ready for publication. Ensure you’ve formatted everything perfectly with proper title tags and HTML formatting. Find an accompanying image (that you’ve got the rights to use), resize it, and insert it into the perfect place in your post.
Most good content management systems will allow you to preview a draft version of your post before it goes live – make sure you get into the habit of doing this.
In the few minutes it takes you to notice and rectify a mistake on a live post it can be read by several visitors – which is obviously not a good look for your brand.
The Final Word
And that’s it, congratulations you’ve just published the perfect post!
Now it’s time to do it all over again next week (at the very latest).
If this sounds like a huge amount of hard work and hassle to do on a regular basis, that’s because it is.
Business blogging is a time-consuming process that requires dedication – which is why many businesses give up after a month or two.
We can help with business blogging in any industry thanks to our talent pool of 3,000+ writers from a wide range of professional backgrounds. Getting started will take 5 minutes of your time, and after that, we’ll take care of the rest.
From topic identification through to post creation and publication – we’ve got your back.