Publishing perfect posts is only part of the content marketing mix – you need to ensure they get seen and read for them to have any benefit. Here are a few free promotional methods that will put your posts to work.
We’re big fans of organic traffic from Google and natural social traction on FB and Twitter – but sometimes you’ve got great content that’s just not getting noticed. Is it worth paying for promotion? Here’s what we think…
You’re going to hear us talk a lot on this site about content marketing (it’s what we do). But what is it exactly? And more importantly – what isn’t it?
What’s this business blogging stuff all about? And why should I bother with it in the first place? We’re obviously biased – but here’s our impartial guide to the benefits of business blogging
Outsourcing your business’s blogging / content marketing can seem like a daunting task at first. Here’s why we think it’s a good idea (and how to do it properly) in the most unbiased way we can possibly be…
There’s an art to requesting a post revision. Without structure, the back and forth of several revisions can make obtaining the perfect version of a post a painful process. Here’s how to do it properly the first time around…
For experienced salespeople with a defined “classic” sales process imagining how content marketing can find a place in your funnel can be a little difficult. This infographic should give you food for thought…
You’ve probably heard at least one person mention SEO at some point or another – it’s big business. But what exactly is SEO, and why is it important? Check out this beginner level infographic to find out…
A quick and heartful thank you from me for the awesome wild ride of 2017 (and a huge welcome to the new year!) – Let’s crush 2018 together!
It’s hard to believe that 2017 is almost over… Time flies when you’re having fun! Anyway, here’s a bunch of statistics to help you guide your content marketing strategy in 2018 (in beautiful infographic form).