Creating a blog is a great way to reach out to your potential customers. You can easily build up their trust with your expertise, and give them an easy platform to view your work and contact you.
Many people, myself included, actually started up a business because of their blogs. Without an already well-established blog, their businesses may not have flourished as well as they did. With me for example, a large portion of my clients used the content on my blog as an indicator of my competence – I was hired over any other designer because my content showed to them that I’m trustworthy and know what I’m talking about.
So, we’ve already established what blogging can do for you and your business, but a question that many people will still have is “What should I write about?”. The majority of blog posts found on different social media sites seem to be about generic topics like fashion, or arts and crafts, or starting a business, so your best bet will be to start with those topics too, right?
Your aim with this blog is to advertise yourself and your services in blog design. That means it’s vital to create content about just that: blog design. Anything else on your page may act as a distraction to your potential customers, and you don’t want that!
You will need to create content that will educate your potential customers (without giving away too many of your secrets of course!), that will explain to them the importance of investing in a high-quality web designer, and that will show off your abilities, hopefully convincing them to hire you.
Below, I’ve put together a list of some great ideas for your blog posts, that will allow you to show off your skills and experience to any potential customers. Good luck!
- What Is Web Design?
I’m starting with a really simple one here. Some of your potential customers may not understand what web design is, and why they would need someone to do it for them. This content should be informative, explaining all of the basics your readers will need to know to understand your other content and the services you’re offering.
- Signs Of Good Web Design
People who are looking to hire a web designer may not know what to look out for. This will give you a chance to prove your trustworthiness by providing potential customers with advice and will let you sell your services by highlighting their best qualities.
- Things To Tell Your Designer Before Starting A Project
A lot of customers will have no idea how to communicate their needs and wants to potential designers. This sort of blog post will let you outline everything you need to know when a customer contacts you, which can help weed out the time-wasters.
- What To Ask During A Consultation?
This post should help potential customers decide on what they’re looking for in a web designer. Everyone will have different priorities, so having a list of questions is the easiest way for both a customer and web designer to decide if they can work well together.
- How To Give Your Designer Useful Feedback
Nobody likes dealing with customers who don’t know how to communicate their needs! Outline what they should mention when giving your feedback, and make a clear distinction between reasonable and unreasonable requests – your customers can’t expect you to do things outside of your capabilities, especially if they’ve not been previously established.
- Should The Customer Do Research?
The short answer to this question is yes. Tell your potential customers that them knowing a thing or two about their industry and some web design basics will help move the project along much quicker.
- Projects I’m Currently Working On
Keeping your readers updated about your current projects is an amazing idea! Include information about what you’re required to do, any difficulties you may be facing, and what solutions you’ve come up with. Potential customers will see your honesty and worth ethic, and may be more inclined to hire you because of it!
- Customer Testimonials
Speaking of projects you’ve worked on, why not create a post consisting of some testimonials from customers you’ve previously worked with? Contact people who have hired you in the past and ask if they’d be willing to talk a bit about why they chose you, what project you worked on together, and how they felt about the overall process.
- How Much Should I Spend On Web Design?
A lot of people will have no clue as to how much time and money needs to go into high-quality web design. Use this as an opportunity to explain to your readers the advantages of paying that little bit extra to get a fully custom experience, without pressuring them of course.
- Web Design Trends
It’s a great idea to create a blog post about the most popular trends in web design every few months. This will not only keep your potential customers updated about the latest trends, but it will also help you keep track of how other customers’ needs are adapting and what services they’re after.
- My Resource List
This is an easy way to show off your expertise and knowledge. By providing potential customers with the sources you use, you’ll gain credibility, and you’ll be helping out any aspiring web designers that may be struggling to make a name for themselves in the industry.
- Questions To Ask Yourself Before Choosing A Final Design
Giving potential customers advice helps you build a trusting relationship with them, as it shows you’re there to genuinely help and not just to take their money. It’ll help them know what to expect when going into a project, which can avoid any delays or miscommunications down the line.
- Things To Consider When Looking For A Designer
This will help potential customers realize what their wants and needs are when it comes to web design. You can either let the content do the talking for you and have readers decide for themselves if you fit their expectations, or you can use this as an opportunity to list your qualities and knowledge to help them make a decision.
- How I Designed My Website
Revealing the techniques you’ve used to create your blog can really help attract new customers! They’ll be seeing an example of your work in real-time, and will be able to decide if your style suits their needs. Also, being transparent with potential customers can build a trusting relationship with them.
- Will My Web Designer Create Content For Me?
This is quite a common question that readers will want answered, which will place you high in search results. You’ll be able to specify whether you offer any content creating services alongside your web design services, potentially opening yourself up to a whole new target audience.
- Should I Hire A Freelancer Or An Agency?
With this sort of content, you’ll need to focus on being as unbiased as possible. Yes, you’ll want potential customers to choose you, whether you’re a freelancer or part of an agency, but don’t just list all the positives! Allow your readers to make an individual, informed decision, without pushing your opinion on them.
- Guest Posts
Offer your readers some variety by including guest posts from other web designers. This can really help you out if you’re running low on blog post ideas, or you can use this as an opportunity to get more exposure; readers of your guest writer will be likely to visit your blog to read their entry, and you may be offered a chance to create a guest post in return!
- A Day In The Life Of A Web Designer
This is a fun way to create a closer relationship between you and your readers. Show them how you go about your day when you’re working on a project: do you set specific micro-deadlines or do the work all in one go? Do you do anything specific to get in the right mindset for work? Do you have any secret techniques you use to provide the best service out there?
- Review A Program You’ve Used
Chances are, you use a variety of programs and tools when creating a website for your customers. Writing a detailed review of one of these programs will give potential customers an insight into what will be included in your service, and it’ll show that you can think critically about the systems you use.
- The First Things Your Readers Will Want To See On Your Website
Here, you can show off your knowledge about what makes a high-quality website, and prove to potential customers that you can create a website with their business in mind, rather than just the money you’ll earn from it. You’ll also be providing your readers with some really useful advice about content creation, which will help them grow their business.
- Compare Different Types Of Website Hosting
This will give potential customers a chance to learn a bit more about website hosting, allowing them to come to a decision about what type they would like, rather than having the web designer decide for them.
- All About Google Analytics
Teaching your potential customers how to use Google Analytics to grow their websites and businesses can help boost your reputation. Customers will be able to put your website design to use and, once their business starts growing, they’ll be sure to recommend you to others looking for this type of service.
- Different File Types Associated With Web Design
This should cover all the basics of the different file formats your potential customers may encounter and need, such as HTML, JPEG, EXE, and many others. Most people looking for a web designer won’t know much about these formats, so make this as informative as possible. You may even be able to use this blog post as a reference to send to your customers to guide them when choosing file formats for their websites.
- Program Tutorials
Tutorials for different programs like WordPress or Shopify are highly sought after, as beginner designers will need to learn their craft from somewhere, and some potential customers may want to understand the design processes to make sure they’re getting a good service. It’ll also show that you’re well-versed in the programs you use, building your positive reputation.
- Signs It’s Time To Rebrand
A lot of web designers get hired by people who already have existing websites and businesses that aren’t doing as well as they’d hoped, and need a serious rebranding. This sort of article will help attract these sorts of customers: anyone who is unsure if they need to rebrand their website may be persuaded to hire you to help them out.
- How To Choose An Attractive Color Palette
Here, talk about how using complementary colors can really bring a website to life. Explaining how you can use dark backgrounds and colorful text will make your services stand out – you’re not just offering a standard black and white website made from a template, but something unique. Of course, you need to actually know what you’re talking about, and not just insist on using as many colors on a webpage as you can; that’s tacky.
- How Do You Become A Web Designer?
Trust me, people will actually be interested in your journey to becoming a web designer. Knowing whether you’re self-taught or a web design degree holder will make potential customers feel like they’re making a more informed choice when hiring you.
- How Long Does Good Web Design Take?
Prepare your potential customers by outlining rough timeframes of how long your services take. Usually, people are willing to wait a while longer for higher quality products, but not everyone may understand how much work web design really involves. This means you’ll have to be as informative as possible to ensure your readers understand that this sort of work takes time.
- Interview A Fellow Professional
What better way is there to improve both your expertise and the knowledge of your readers than by interviewing a fellow professional? This is also a great opportunity to answer questions your readers may have that you haven’t been able to answer yet.
- Create A Podcast
Now, this isn’t your typical blog post, but it can really help grow your customer base. A podcast uploaded once or twice a month about the latest trends in web design, or with updates about your current projects can be a great way to add variety to your content!
- Why Custom Web Design Is Better Than Templates
This may seem obvious to you, but to potential customers, it may seem like templates are an easier and cheaper option. Use this as a chance to educate your readers about the advantages of custom web design, and explain why it’s usually worth the extra time and money. Don’t be too insistent though! Let them make their own decisions.
- The Difference Between Web Copy And Web Content
Chances are, your customers will have no idea that these two concepts aren’t the same. As with your other educational blog posts, outline the basics of both and compare them to each other. You could even try using some of your own work as an example: find content that’s specifically intended to sell your services and compare it to generally educational content.
- Want Illustrations On Your Site?
The content of this post will entirely depend on what services you offer. If you happen to also be an illustrator, mention this in your post and outline what information you’ll need to complete an order. If you don’t do illustrations, try to find a few people who do and try to partner up with them.
- Want Animations On Your Site?
As with illustrations, offer your services if they include animation. If not, find animators who would be willing to partner up with you on projects involving animation. You may end up with more customers if you expand your services!
- Make An Infographic
Infographics are super popular and easily shareable online. Create an educational one about some web design basics, or a humorous one about life as a web designer and watch your popularity grow!
- Give Out Freebies
Most designers will have some unused backgrounds, graphics, or logo ideas lying around somewhere. Why not improve your reputation by giving some of these away for free to your dedicated readers? It’s a great way to show off your work without worrying about it being stolen.
- Web Design Mood Board
A moodboard can help potential clients visualize what their finished product will be inspired by, and will show off some of the creative processes that go into web design. All of this will help with exposure and will build up your reputation.
This can be about awards you or your customers have won, just make sure to relate it to web design. Nobody will care that much about a sports award you won in school!
- Trend Predictions
Writing a blog post about what you think will be the next big trend in web design will add some variety to your content and can help increase reader engagement. Ask them to make their own predictions in the comments, and use them to gauge the needs of your potential customers!
- Office Tour
This works both if you work for an agency and if you’re a freelancer. Take your readers on a tour of your workspace, let them meet your colleagues, and be as authentic as possible. Possible customers will really appreciate this sort of honesty and laidback nature.
Below are some more great blog post ideas you should try out:
- Should I Have A Separate Developer And Designer?
- What Should I Do If My Designer Doesn’t Understand My Requests?
- What Are Project Management Tools, Should I Use Them?
- The Importance Of Project Deadlines
- The Basics Of Logo Design
- Choosing A Signature Style For Your Brand
- What Are WordPress Plugins?
- Where Can I Find High-Quality Images For My Site?
- What Is SEO And Should I Use It?
- How Much Do Web Designers Earn?
- Where Can I Find Inspiration For Web Design?
- Do I Need A Degree To Be A Web Designer?
- The Advantages And Disadvantages Of Using WordPress
- Tips To Improve Your Website’s Search Result Ranking
- Top 5 Best eCommerce Websites
- Should I Rebrand Or Start From Scratch?
- How To Effectively Use Logos To Promote Your Business
- Does It Matter If I Use HTML Or CSS?
- How A High-Quality Website Is Guaranteed To Grow Your Business
- How To Use A Contact Page
- Web Design On A Tight Budget
- Specialist Or All-Rounder – Who Should I Hire?
- What Is A Bounce Rate And Why Is It Important?
- Tips For Freelance Web Designers
- Quick Ways To Get A Website Designed
- WordPress vs Square Space – Which Is Better?
- How To Make A Template Look Custom-Made
- What Are Design Revisions And How Do They Work?
- List Of Online Web Design Courses
- When SEO Is A Bad Idea
- Web Designer Pet Peeves – What Not To Do When Hiring
- Do Analytics Really Matter?
- Shopify vs WooCommerce – Which Is Better?
- How Involved Should I Be In The Creative Process Of Web Design?
- The Most Popular Web Applications Right Now
- Links To Useful Videos
- Reasons You Shouldn’t DIY Web Design
- Why Mistakes In Coding Can Mess Up Your Site
- Using Adverts On Your Site
- Website Design or Logo Design – What’s More Important To Invest In?
- How To Find A Copy Writer
- Dreamhost vs Flywheel – Which Is Better?
- Should I Hire A Designer Before Or After I Start My Business?
- Rebranding – The Before And After!
- What Happens After My Design Is Finished?
- Understanding Your Client’s Needs
- Working As A Web Design Team
- Web Design Trends To Avoid
- Advice For Web Design Beginners
- Signs That Your Designer May Be Slacking
- Why You Should Let A Professional Take Care Of Coding
- How Do I Turn Down A Project Offer?
- Are Newsletters Worth It?
- Is There A Right Time To Create A Website For My Business?
- I Attended A Web Design Conference – Here’s What I Learned
- How Branding Affects Potential Customers
- How To Compromise With Your Designer
- Times When Rebranding Is Not The Answer
- What Even Are Sidebar Widgets?
- How To Improve Website Traffic
- Gaining Your Customers’ Trust
- Praise For Other Web Designers
- Embedding Videos On Your Site
- Why Reputation Affects Your Business
- Past Projects And Clients – Where Are They Now?