A property management blog can be an incredible source of organic traffic to a person’s website, and beyond that a blog allows businesses to connect with their clients and customers in a way that is difficult to achieve with other methods. The value of any business blog can be quantified by the useful content produced by the blog to its readers, and that content must be fresh while maintaining a high factor of discoverability by search engines. This means that producing a high-quality blog can be quite a challenge.
Fortunately, property management blogs cater to two different audiences, clients and residents, that have separate interests independent of each other. That allows property management blogs to have two angles to produce content for, and therefore double the potential blog post topics available.
Making a proper property management blog will still require a great deal of time and research, not to mention skilled writers, this is why some businesses choose to leave the process in third-party hands. You can check out our blog writing services if you feel more comfortable entrusting us with the hard work of creating the perfect blog for your business.
Here are some general property management blog topics to get you started:
Blog Ideas for Property Management
- History of property.
Sharing the history and the purpose of the property you manage is a good way to lure in residents as well as showcase your portfolio to potential clients. Naturally, a separate post should be created for each of the properties you may manage.
- Property tour.
Nothing beats a detailed virtual tour of a property for those in the market for a new home. These kinds of posts should focus on giving information that cannot be conveyed with pictures alone.
- Property renovations.
If there have been any new (or old) renovations to the properties you manage, then you should give your readers a rundown of the situation. Readers like to hear about the evolution of homes and apartments, so this is a particularly exciting topic.
- List of most popular reasons people stay in your property.
This can be a simple survey or perceived list of the major advantages that people get when they decided to live in your properties. These reasons could also tie into the location of the property.
- Stories of the property.
This should be a post focused on transparency. Have the current tenants talk about their experiences on the property in the spirit of being open about the current situation in the property.
- Property preparation.
Property managers that deal with short-term tenants should talk about the steps they take to ensure that the living conditions of the property are not affected by the previous guests. This can include clean-up and maintenance from a 3rd party vendor.
- View into the holiday season.
Show readers how the scene of your properties can change in the holiday season with tenant decorations. Tenants tend to only think about how much they enjoy/dislike decorations until it’s too late, so give them a sneak peek at what they can expect.
- Restaurants near the property.
Food is a universal language, and people want to try everything that looks interesting. Let your readers know if there are any particularly good restaurants nearby to try out.
- Property events.
Depending on the type of property you manage, you might be holding monthly or seasonal events. Let readers know about any exciting upcoming events that will be hosted on your property.
- Employee duties.
It might be useful for customers who want to know more about the specifics of the care that goes into your properties. Have employees describe the landscaping duties they have or the preparation that goes into serving meals on your property.
- Local business stories.
Get guests excited about meeting the local city life. Talk about the interesting local spots that act as tourist attractions.
- Share local events.
Talk about any events or festivals that are going on around your property. This can work to excite your guests and incentivize them to try your property.
- Give personal spot recommendations.
Try to give your guests the inside scoop to the not-so-well-known spots around your property that are good to have fun and visit.
- Day trips.
Offer insights into the best day trips that your guests can take during their stay at your property. Talk about what to expect during these trips in regard to how packed places will be at certain times and other details only locals can give.
- Why your area is different.
Half the battle in getting new guests is location, so create a post that explains why your location is different than other nearby popular areas. Talk about a unique aspect of the community and local events that sets you apart.
- Traveling to your location.
Give tips and tricks to traveling to your area. This consists of parking, driving, and other recommendations that will not only help your guests get to your property but also allow them to get around without issue.
- House pricing.
It’s a very important subject when talking about properties. Discuss the market price trend and how you expect it to move in the near and far future. Compare the general market to the properties you manage.
- What does a property management company charge?
Discuss the fees that are charged and how the types of properties and services can affect them. Emphasize the benefits that the services grant the property owner.
- How do you choose a property management company?
Give your readers tips on what to look out for when choosing a property management company. Go over aspects that these companies must have to be considered high-quality and be sure to describe how your company fills this role.
- Why you should hire a property management company.
Explain why a property owner should consider hiring a property management company. Talk about the services that your business can handle such as caring for the property and the leases.
- Can a property owner sign a lease on behalf of the owner?
Explain that as a property management business you can be granted the authority to sign a lease for the owners, as well as renegotiate rental fees and even make repairs.
- What do you look for in a tenant as a property management company?
Explain to potential clients the qualities that you look for in tenants to ensure that you only sign leases with responsible tenants.
- Principles values of our property management company.
Speak of your core values as a property management company. This can be things such as respect for tenants, responsibility to the client, and other admirable values.
- How fluid is the communication between owner and tenant?
Write about the method of communication that your company has with tenants that ensure that the owner’s wishes are translated properly. Ensure you explain that the communication between the two parties and mediated by you is efficient.
- What tools do you employ that allow tenants to pay rent?
Explain any tools you use to facilitate the payment of rent; this could be an online portal that tenants can use 24/7. This can also be a form of autopay that the tenants agree to in the lease.
- Can a property management company represent the owner in court in the case of nonpayment?
Explain that in most cases the property manager can represent the property owner in court in the case that a tenant does not pay rent. Be sure to add in how tedious going to court can be and how much this aspect of your company’s service can save your client valuable time.
- Property management software.
Go over the software used by your company to simplify the duties you perform. This post should also explain the extra safety that comes with entrusting some of the management tasks to software.
- Liability issues with the property.
Write about any potential liability issues that should be addressed to prevent any tenant from filing a lawsuit against the property owner. This post can also give a quick rundown on the most common lawsuits filed by tenants.
- Law enforcement usage on tenants.
Talk about the worst-case scenario where you were forced to call law enforcement to deal with tenants. This post does not have to be entirely serious and can act as a cautionary tale.
- HOAs in properties.
Explain the effects that HOAs have had on the properties you manage, both negatives and positives. Go over how tenants feel about them and the extra maintenance that they may have caused.
- What are the property owner’s responsibilities regarding landscaping
Explain what property owners are responsible for exactly. This should go over landscaping and what happens if a tenant does landscaping on their own.
- Schools in the area.
What sort of schools are in the area? What type of reputation do they have? Explain the pros and cons of nearby schools.
- How can you fix your property on a budget?
Give helpful tips on what a property owner should invest in to make the most of their money as they try to raise the value of their property. This can also apply to renters trying to beautify their homes.
- Tenant retention.
Discuss the retention rate for tenants and try to explain why the rate is either low or high. If possible, have surveys that ask why a tenant is moving away after their lease expires.
- Tracking rental expenses.
Write about the possible rental expenses that a property owner will likely see and how your company will track the expenses to ensure they remain within expected levels.
- Welcoming baskets.
There is no way to make a new tenant feel at home than for them to be greeted with a useful and/or delicious goody bag. Do you provide a gift for the new tenants that you bring to your properties? If so go over what you like to add to these welcoming gifts.
- How to get the perfect tenant?
Go into what can be done to attract the perfect tenant to a property. Explain who exactly can be considered the perfect tenant, and why?
- Home damages and liability.
What damages is the property owner responsible for, and where does the liability of the tenant start and end in the case of damaged property? Add in when a tenant can be evicted for causing too much damage to the property.
- Allowing pets.
Should a property allow pets? What are the pros and cons of letting tenants bring in their pets with them? Explain the wider market of tenants available and the potential risk for property damage from untrained pets.
- Lease loopholes.
There are common loopholes that tenants can use to escape their lease before the expiration date, explain what these loopholes are and how to avoid them with better contracts.
- Hidden costs of properties.
Write a post regarding costs that property owners may not be aware of and should be prepared for. These can range from obscure maintenance to landscaping costs.
- What rules should you have for tenants?
Explain the most optimal rules that can be enforced on tenants without overstepping and losing valuable residents. This should read more like an informative guide that deals with the dos and don’ts of restrictions on tenants.
- How to enforce a lease on a non-lease occupant?
Explain what a property owner’s options are when dealing with a non-lease occupant in their property. Add in what you can do in these situations and how to make the process hassle-free.
- Guns in the property.
Discuss the property owner’s say in whether guns are allowed in the property and if guns can be banned through a lease.
- Renting to felons.
Go over what happens if the property is leased to a felon. This should go over the options the property owner has in the matter and the risk factors associated with the individual on the property.
- Legislation changes for landlords.
New legislation can and does limit the power a landlord has over their property, and you can inform readers of these changes through a detailed blog post.
- Waste management issues.
In the case that a property has waste management issues, create a guide that deals with the appropriate steps needed to take to eliminate the problem. Explain possible sources of the problem such as inadequate guidance on trash disposal for tenants.
- Places that are commonly neglected when cleaning between tenants.
Go over the most common spots that tend to be forgotten during cleaning after a tenant has left.
- How often can property be inspected?
Explain the rules that govern how often property can be inspected before it crosses into the line of harassment. Disclose that even above legal limitations, social etiquette should be followed when deciding how often to inspect a leased property.
- How to deal with water damage on the property?
Water damage is notorious for being incredibly bad for a home. Give tips on how to deal with the situation and how to prepare for the issue.
50 More Property Management Blog Ideas
Here are another 50 blog post ideas to help you get the ball rolling:
- Local rental comps.
- Buying property with existing tenants.
- Eviction alternatives.
- Halloween tips for landlords.
- How to start the eviction process.
- Rental unit between tenants.
- Safety checklist for rental units.
- Friend or tenant.
- What to look for in a rental.
- Do you have the right insurance for your property?
- How long does an eviction take?
- Renters insurance & natural disasters.
- How long should the lease last?
- Dealing with pests in a rental unit.
- When to deduct from the deposit?
- Guide to long-term tenants.
- What to remodel to attract tenants?
- Things to ask the landlord before signing the lease.
- Dealing with first-time renters.
- Guide to late rent.
- Implied warranty of habitability for renters.
- Implied warranty of quiet enjoyment.
- Winter plumbing tips.
- Show tenants that you care.
- The use of an e-signature.
- How to advertise an empty unit?
- Real estate audit.
- Respecting tenant privacy.
- Tax tips for rental properties.
- Renter’s right when the landlord sells a home.
- Best communication tips for renters and landlords.
- Snow removal responsibility.
- How to negotiate rental fees.
- How to stop mold in a rental unit.
- Tenant resources to help with rent.
- Lease signing process.
- Unauthorized pet in a rental unit.
- Rent to own vs. sale.
- Buy or fix a rental property.
- Landlord introduction letter.
- Online rental applications.
- Home and office cleaning tips.
- Natural disaster preparation.
- Rental application chargeback.
- How to show an apartment.
- Terms to know before signing the lease.
- How to calculate prorated rent.
- Tenants that hate each other.
- Rent vs. buying a home.
- What percentage should your commercial property rent increase each year?