One of the questions we get asked by our technical savvy clients from time
to time is with regards to HTTPS. What was once a protocol that was only
used by sites that truly “needed it” back in the day is now becoming a
widely adopted standard for all sites across the web.
So what is HTTPS? Do you need it on your blog? What differences will it
Let’s find out.
What Is HTTPS?
HTTPS is the standard HTTP protocol that all websites use with one main
difference – it’s secure. If you go to https://thecontentpanel.com you’ll
automatically be redirected to https://thecontentpanel.com – the secure
version of our site.
See the little green secure padlock in the top left of your browser? That
means it’s an HTTPS site.
All traffic to an HTTPS website is encrypted in your browser and decrypted
when it reaches the site’s servers. This means that when your traffic
crosses the internet to the destination website – no one can read the data
Why Do People Use HTTPS?
Originally HTTPS was only really used for websites that required a user
input (like a username, password, or credit card details). The benefits of
not having criminals access and steal this information while in transit are
However, all data is considered to be valuable these days, and by
encrypting your traffic you’re protecting it. It’s also great for privacy
concerns too, with HTTPS anyone spying on your internet traffic will be
able to see what website you’re visiting – but they won’t be able to see
These are all great benefits, but the main reason you’re hearing so much
about HTTPS these days is probably because of Google.
Google uses their dominance in the search market to try and change the
internet for the better. A prime example of this was when the internet
wasn’t really mobile friendly around 5 years ago…
Google decided to make mobile friendliness a ranking factor, any website
that didn’t provide a good user experience got demoted in their search
results. As such, people made sure their sites were mobile friendly, and
the internet became a better place.
The same thing is happening with HTTPS, Google will reward sites with it
with a potential ranking boost in their search engine – making the web a
more secure and private place.
Should I Migrate My Blog To HTTPS?
We think everyone should be taking steps to migrate their website over to
HTTPS, not only for the security benefits and the Google benefits – but
also for future proofing.
At the moment Google is only giving websites with HTTPS priority, it’s not
demoting HTTP websites at the same time.
However, Google has a long history of changing their tune on things like
this, and it’s not unlikely that they’ll start punishing sites without
HTTPS in their search results in the not so distant future.
Migrating to HTTPS is not a big job for your webmaster to do, it makes your
site more secure for your visitors, and it’s potentially going to bump you
up a spot or two in Google’s search results.
It’s a good idea.