Real Estate Copywriting Services
Specialist Real Estate Content Writers On Offer
- Real estate content writing services from $3.40
- 100% original, conversion optimized content
- Hire real estate copywriters with industry experience
- Jessica Hill, Writer,
@ The Content Panel
Meet our world class real estate content writing services
SEO Specialists
We began our journey as an SEO agency. Even after creating The Content Panel, our content still ranks in some of the most competitive niches in Google. Trust Us. We are SEO specialists.
A.I Matchmaking
Finding the perfect writer for you may feel like looking for a needle in a haystack. But it can also be a seamless and wonderful experience if you let our A.I. do the matchmaking.
Dedicated Support
Managing your property listings is all the job you need. Your dedicated content manager will handle the other job of managing your writing team, which saves you plenty of hassle, time, and money.
100% Original Content
Imagine trying to sell the same property twice to different clients. Yeah, we wouldn’t either. All content you get from us is plagiarism-free and you have exclusive rights to every word.
Optimized to Convert
Allow our seasoned real estate content writers to create captivating, conversion optimized copy that sells. We know it’s the only type of copy that’s worth your investment.
Writers With Real Estate Experience
Our talent pool contains over 3000 writers, so we are confident you can find a real estate copywriter for hire with real world experience and that knows all the ins and outs of your industry.
We Make Life Easier for You
Come and View The Process
What Are You Looking For?
Tell us what you need in a writer and we will find the perfect match for you! When you first sign up with us, we give you the opportunity to show us exactly what you are looking for. All you have to do is answer a few questions, so our artificial intelligence has a starting point.
Speaking of our A.I, he’s the man behind our matchmaking superpowers. We call him Panel Brain and we believe our developers did a dang good job of developing the first-ever AI that plays matchmaker between realtors and real estate writers. His performance is almost flawless!
Once Panel Brain figures your writing style, preferred tone, plus other factors that make your content unique, he will match you with the closest writer he can find who has experience in your industry and knowledge of the subject matter. As you fill out more order forms, Panel Brain gets even better at sussing out all the writers who have the same style, tone, and flow you’re looking for. Over time you will have your very own talented, experienced, on-demand, and in-house content writing team.
Why stress when you have such a smart and tireless matchmaker doing all the work for you?
We Have Got it Covered
Our A.I won’t be working alone behind the scenes. There’s also your dedicated content manager, assigned to you as soon as you sign up for our real estate content writing services. That’s because when it comes to managing a team of writers, you need all the help you can get.
Otherwise, you would quickly become bogged down in annoying and monotonous tasks like hiring, training, and firing writers. In between that you also have to edit content and chase after writers to make sure they meet your deadlines. You’ll find this all boring because it’s not your “usual neighborhood” and it gets in the way of you doing what you do best.
This is why we figured you would love having a content manager that works hard, so you don’t have to. Most of the time, you won’t have to communicate with your content manager, but you can tell they are there because getting your content will be such a breeze. To make a long story short, your content manager is there to make sure you get original content that has great Grammar, and which matches your brief from top to bottom.
All without you having to lift a finger.
Content You’re Happy to Live With
It’s time to collect your content! This is always the exciting part because we can’t wait for you to let us know you love it. As soon as your article has passed all our quality and plagiarism checks, we will notify you via email. From there you can log in to your dashboard, whenever you’re ready, to inspect your content.
This is usually a quick process because almost 100% of the time, our clients are happy and pleased with the first draft. However, our system has room for an unlimited number of drafts, meaning you can request as many amendments and revisions as you need. And it’s free of charge too!
The same applies if you feel that a few revisions won’t be enough. You can request a new writer who will create a new version that’s more to your taste. If you love the new writer’s work, we will assign them your work in the future while making sure you never have to work with a writer whose content you have rejected before.
That’s just how we operate. Satisfaction guaranteed!
- Jessica Hill,
Writer,
@ The Content Panel
Quality Writing Services Worth the Purchase
Check Out Our Superior Services
Solid SEO Knowledge
If there’s one reason you should hire real estate writers from us, it’s because you’re sold on SEO. We used to be an SEO agency before we became famous for being The Content Panel. Therefore, our SEO experience is at a foundational level. It’s deep. It has been tested many times over by Google updates and found worthy to rank.
To make things even better, our content managers have been with us since our agency days. Our strict testing and vetting process allows them to hire real estate writers that complement our SEO experience. That means you will always get content that’s been optimized to a very high level.
To grab the top spot in a Google search, you need more than a few keywords stuffed into your content. In fact, Google hates keyword stuffing which is why our writers are trained to smoothly incorporate keywords into your content without making it obvious. In addition, they also know to consider user intent, so your content will not only attract the right kind of traffic but it will provide your audience with what they need.
If you’re looking for the best content optimization you can find, you’ve come to the right place!
It’s Not About Us. It’s About You
Your business has a story to tell, and we can tell it for you using your own voice. Your clients deal with you on a first-hand basis, so they probably expect your content to reflect what they see on the ground. Similarly, when prospects first discover you through your site, they will use your content to form an impression of your business. If your content feels disjointed, the reader will probably move on to the next search result.
But, we can assure you that outsourcing to real estate content writing services like ours will not bring about this problem. While it’s true that you will have multiple writers creating hundreds or even thousands of content pieces for you, you will be surprised at how the content will consistently match your brand voice.
We make it possible by instructing our writers to review your existing content so they know the tone of writing and style to follow. They will also review any style guides you may want us to follow (this is optional).
Whatever the size of your writing team, we are always on-brand. Your audience will automatically assume all your work is written in-house, and that’s just the way it should be.
Copy That’s Seller Oriented
It’s not an easy world out there for realtors, especially those working in a less-than-optimum property market. The last thing you need is less-than-optimum content. You need captivating content that converts whether you’re looking to attract sellers, buyers, or investors.
While it’s important to focus on SEO and getting more organic traffic, it’s also essential to focus on the other half of the equation. You don’t want your visitors to just check out your site then turn right back around without leaving an enquiry or filling out a contact form.
As such, we make sure your content is optimized for Google and also optimized to convert. It’s easier said than done because the two styles of writing don’t always mesh well, but our writers are up to the task. They will carefully craft informative content that’s designed to satisfy any reader who comes to you looking for answers to various real estate questions.
They will slip in power words that help you connect with your audience emotionally, while also sprinkling in some action words to encourage your visitors to reach out. They do this in the most natural way possible, so it never feels like it’s coercion.
Believe us when we say our content converts.
We Copyscape Everything
If ranking high on Google means everything to you, then you should avoid duplicate content at all costs. Like you, we wouldn’t touch copied content with a barge pole. When you work with us, you will never have to deal with duplicate content and the penalties it brings. We make sure that every single sentence you receive from us is 100% original.
Our writers are professionals through and through and they know we take plagiarism very seriously. As a result, we rarely deal with cases of plagiarism. But to stay on the safe side we always have strict and automated plagiarism checks in place (including Copyscape).
Sometimes, we get false positives when a writer uses a specific brand name or a trademarked product name. If anything has been really copied, we will know right away and we will never work with that writer again. In addition, you will never know about it because your content manager will deal with the issue, so you don’t have to.
This is what you should always expect from us. No copied, cloned, reworked, or remodeled content. Strictly, 100% original.
Our Writers Know How The Deal Goes
If you run a reputable real estate business, chances are you’re not just looking to partner with any writer. You’re specifically in the market for an experienced freelance real estate writer that understands the sector you work in. We applaud your discernment! It’s impossible to overstate the benefits of working with such a seasoned writer.
Indeed any writer can type up some real estate content and produce work that’s almost passable. But that’s the kind of work we call mediocre, and a reputable business should never settle for mediocre content. The best alternative is working with us and our team of experienced real-estate writers.
Sure, our writers have plenty of writing experience, but we are also referring to real-world, hands-on experience that allows them to talk real-estate lingo without getting lost in the translation. We recruit these writers from various sectors of the industry, to make sure we have all our real estate clients covered. So, for instance, whether you’re into commercial real estate or residential real estate, we are confident we have a writer who can tell the difference and write accurate copy on any topic related to that sector.
We Cater To Projects of Any Size
We offer scalable real estate content writing services. That means we work with real estate companies and professionals with content marketing projects of all sizes, regardless of whether they are a startup company, an established property management firm, or anything in between.
Our services are designed to make life infinitely easier for you because instead of spending your time searching for the right kind of writers to add to your team, you can let our matchmaking A.I, take care of everything. Typically, when you start working with us, we like taking it slow, which gives us plenty of time to get to know you better.
Our A.I will learn what you like from the feedback you leave on your first few orders. They will find the best writers for your content needs from our vast talent pool, which contains 3000+ freelance writers for hire. As more writers get added to the team, it means we won’t have a problem handling your request if you suddenly decided you want a hundred orders, instead of ten.
That’s just one of the top benefits of having an on-demand writing team working behind the scenes for you.
Real estate content that works as hard as you do.
No hidden fees.
No nasty surprises.
Just great content.
Writers That Are Worth The Investment
They Are The Best of the Best
- Mark Bell
Writer
@ The Content Panel
Our writers are the best in the business. They are the backbone of our real estate writing services. We are proud of them and the resources we have spent searching every corner of the internet to find them. If there’s one thing we can confidently say about our talent pool is that its’ worth your investment.
We don’t just pick any self-proclaimed writer off the internet. As a matter of fact, over 90% of our writer applications are promptly rejected. We don’t play around when it comes to the quality of our real estate content writing team. This team comprises people from all professional walks of the real estate industry, from retired and former commercial real estate brokers and appraisers to real estate managers and lease specialists, plus everything in between.
Before they can join us, they need to pass our infamously strict and rigorous testing and training process. This process goes through nine stages, which we use to determine the writer’s abilities, style, and experience level. We also analyze their portfolios and references to make sure they are who they say they are and they have the expertise they claim to have. Even after all that all our writers have to go through probation and periodic quality checks.
We are not just sure that our writers are the best of the best. We are 100% convinced – and so will you be!
Take Your Pick. We Have It All
Here Are Some of Our Listings
Give Your Clients What They Need
We create well-written property listings that help you attract successful business deals. We are talking about fully-fledged property listings that provided buyers and sellers with the information they need to make a decision. The worst mistake you can make is to display listings without enough information. Even if the buyer or seller likes what they see, they won’t have enough incentive to consult.
But let’s say that a prospect searches for “property listings near me” and found you. They then go through your listings which contain all the right information, including a detailed, but concise description of the property. Your listing will definitely be a winner! If that sounds more like it, our real estate writers know how to write property listings that sell. They know which adjectives to use (cozy, stunning, beautiful, landscaped, etc.) and which red flag words to avoid (fixer, small, etc.)
The thing about property listings is they look deceptively easy to write. But one misplaced word or phrase can turn off prospects. If you want great listings that showcase properties in the right light, while making you look professional then you can’t go wrong with us.
Niching Down Is Where It’s At
If you need hyper local real estate content, then your content needs to be super niche. Your content marketing efforts need to target a small, but well-defined demographic if you want to establish a reputation as the local, friendly agent. Why is this more important than ever? These days, your competition is found in the world of online real estate. That’s where most of your prospects also come looking for nearby real estate agents or property listings.
The good news is, going hyperlocal allows you to still win over your fair share of clients even with other larger companies grabbing the top spots in search engine results. This is where our SEO experience comes in handy. We will help you target the right long-tail keywords while also creating content that your target market finds valuable.
Remember you’re fishing in a small pond, so it’s harder to attract your target market with low-quality content. You need content that stands out. You need content with some extra “oomph.” You need us to take care of it all for you.
Are you interested in attracting a huge amount of organic traffic to your real estate website? Then you are going to need a huge amount of articles to match. Articles are great for this because of their long form nature. They give you the chance to explore relevant topics in your industry while helping you to rank better because of how informative they are.
But it all begins with hiring real estate content writers that know their way around SEO. Like us. We have more than a decade’s worth of experience creating SEO articles that consistently rank even after several Google updates. What we have achieved for ourselves we can do for you.
However, that doesn’t mean you’ll be able to instantly grab the number one spot in Google search results through optimized SEO articles alone. But we can confidently say we write some of Google’s favorite articles on the web.
We focus on giving both Google and your audience what they want. At the end of the day, we know that all you want are quality articles that engagingly educate the reader and get regularly noticed by Google. We are happy to say that’s exactly what you get!
Better Business Blogging
Real estate blog posts are kings when it comes to content marketing that gets results. An up-to-date blog shows you’re not just another faceless business looking to rake in profits. It allows you to add a personal touch to your content, so visitors can connect on an emotional level with your brand.
Blog posts also come with a variety of SEO benefits, and if you want to leverage business blogging the right way, then you will be interested to know about our blog management services. To begin with, you can choose our self-serve blog writing services which include beautifully written real estate blog posts as standard.
But the real kicker is our fully managed solutions, which allow you to manage your blog on autopilot. This option involves monthly subscriptions that cover everything from topic suggestions, image sourcing to content uploading and publishing, plus various other tasks that result in a hugely successful blog.
It’s hands-free blogging and it’s just what you need.
SEO That Gives Everyone What They Want
When it comes right down to it, you find that we will always circle back to the one thing that most realtors are looking for in their content – SEO. SEO is huge. It’s a buzzword that’s applied to all types of content and it’s what everyone wants for their site. But we will let you in on a little secret. Before you focus on ranking, it’s important to focus on giving Google and users what they want.
Let’s start with user intent, which is, no doubt, one of the top factors in-on page SEO, currently. User intent involves giving your audience the information they searched, which sounds simple enough. But this can be tough to achieve when you have hired a generalist writer that uses fluff to fill up the gaps in the knowledge.
Luckily, our writers are adept at formulating content based on the user intent of any keywords you want us to use. That means anyone going through your content will get a well-rounded and satisfying answer to their query. This keeps your audience happy, which keeps Googe happy. Of course, you will be happy to and we will also be happy about getting you the results you need.
Powerful Content Marketing At Your Disposal
Today, email is alive and kicking. It’s the oldest digital marketing tool available at your disposal but still one of the most effective, even with the rise of social media marketing. We are well-versed in the art of email newsletter writing and when you hire real estate writers from us, you will be able to leverage this knowledge to benefit your business.
We know all the elements that make up an effective real estate email newsletter. For instance, we help you secure top-of-mind recall in your audience’s mind by creating helpful content with strong subject lines.
Good email newsletter writing is also all about hitting the perfect tone, using the correct cadence, and the right amount of salesy language. That way you can be sure your emails are always welcome to sail through to the inbox instead of being relegated to the spam folder. That being so, you can hit us up for any other form of email copywriting, such as cold outreach emails, drip campaigns, and transactional emails.
We do it all.
Real Estate Copy That Cuts Through the Noise
Our fantastic real estate copywriting services are a direct result of the thousands of hours we have spent testing, vetting, and training the best real estate writers. We have a dedicated team of recruiters that are experienced at finding the most talented freelance copywriters. It’s not a fluke that we have managed to add over 3000 writers to our talent pool.
With talent like that, we have all the confidence we need to say we can create conversion-optimized content that’s effective at marketing your real estate business. Our real estate copywriters are wonderful wordsmiths that will make your copy shine whether you’re commissioning a real estate ad or a property listing.
They will be sure to keep your target demographic in mind when crafting your copy, so you always know you are marketing to the right people. They will highlight all the best features and amenities of the properties included in your listing without resorting to less-than-accurate descriptions.
If you want to know how our real estate copywriters leverage the power of the pen, first hand, you’re looking right at it….
…because they wrote this sales page you’re reading now.
Web Content for Real Estate Marketing
When you upload real estate content to your website, it can serve two main functions. For starters, quality website content conveys legitimacy – it shows that you are the go-to business for any prospects looking for real estate services. Secondly, it helps with lead generation.
But, it’s not as easy as it sounds.
Our real estate website content writers know how to pull off the tricky balancing act between language that’s overly promotional and content that’s and boring. They will familiarize themselves with your brand – its culture, voice, and personality – but most importantly they will showcase your content in the best light possible.
Your audience will feel like you are giving them a personal tour of your business and the services you have to offer just by reading your web pages. We create the kind of website content that builds trust, which means you can effectively market to thousands of people in need of your services and knowledge.
We’re a full-service content writing agency. So there’s not much we can’t write (within reason).
Here are some of the other content writing services that we offer:
- Webpages
- Ebooks
- White papers
- Press Releases
- Email newsletters
- Ghostwriting
- Reviews
- Technical writing
- And more…
Want to see what we can do?
Frequently asked questions
Ask us anything.
Why is it important that I work with real estate writers who know about the property industry?
The real estate industry involves big-dollar deals. A lot of money has to exchange hands and for the majority of your clients, it’s one of the biggest transactions they will ever make. That being so, it takes a lot for a prospect to be apple to trust you to facilitate the sale.
One thing that can help you build credibility and authority is hiring a real estate writer with real world experience. By showcasing quality and valuable content, you will be able to show your target market you have what it takes to make things happen for them.
How much do freelance real estate writers cost?
Our freelance writers are quite affordable and we have options to suit all budgets! Our lowest pricing point is $3.40/100 words. It doesn’t mean low quality, however. It’s standard quality stuff written by our awesome writers. If you’re looking for content that’s more refined, you can use our pricing calculator to explore other higher-priced options.
What kind of real estate content should I write?
The real estate industry is pretty broad and the kind of topics that appeal to your target audience will depend on your particular sector. Still, you have so many opportunities to add value to your clients’ life using informative content. For instance, if you are a residential real estate agent, you can use your website to provide the best tips when it comes to remodeling, moving places, or getting a loan.
What kind of real estate experience do your writers have?
Our real estate writers have the kind of experience that doesn’t rely on “Google Fu” or fluff. As a real estate professional you will be able to see for yourself the level of expertise they have because it can’t be faked. So, what are you waiting for? Give us a try.
Why should I hire a real estate copywriter?
Hiring real estate copywriters means you have more time to focus on core business. You need someone else to take care of the content side of things, while you help your clients find their dream home or office location.
Managing a team of writers can affect the quality of your services because let’s face it, there are only 24 hours in a day. If some of your precious time has to be spent on supervising writers, it means there’s less time for your clients, and that’s something we want to help you avoid.
What kind of real estate companies do you write for?
We work with a wide range of real estate professionals, including:
- Commercial real estate agents
- Residential real estate agents
- Industrial real estate agents
- Appraisers
- Developers
- Land Brokers
- Zoning experts
- Real estate investors
- Leasing specialists
- Mortgage providers
- Plus more