Insurance Copywriting Services
Incredible insurance content that converts
- Insurance content writing services from $3.40
- 100% original, optimized insurance content
- Hire insurance copywriters with industry experience
- Jessica Hill, Writer,
@ The Content Panel
Meet our world class insurance copywriting services
Superior SEO Knowledge
We were once a thriving SEO agency. This makes us experts at optimizing your content via insurance themed keywords, so you can occupy a leading position on top search engines.
Original Insurance Content
Our anti-plagiarism checks are strict and top-notch. The 100% original copy you receive will not only be one-of-a-kind in the insurance industry, but you’ll also have full rights to every word.
Seasoned & Screened Writers
Our carefully selected and expert insurance writers are on standby. They have real-world knowledge at their fingertips, ready to pour it into their keyboards once you give the order.
Writer Matching Via AI
Chances are you’ve got a unique style and writing quality you’re looking for. Our AI – call him Panel Brain – will match you with experienced insurance content writers that tick all your boxes.
Fully Managed Services
Our content managers are happy to handle the logistics of managing writers, so you can keep both eyes on your insurance business. Just order and pickup – we’ll do everything in between.
Satisfaction Guarantee
We are always tickled when you love your writer’s work. However, on the rare occasion that the opposite happens, we will cover you with a writer that’s a better match at no extra cost.
Buying our insurance content is as easy as 1,2,3.
Here’s how it works
Meet your premium writing team
We have a tech-savvy way of matching you to insurance content writers that can best represent your brand. He’s called Panel Brain, and he’s the AI working overtime behind the scenes to make sure you get just what you ordered.
Panel Brain uses the information you supply in your order form to connect the dots that link you to the most suitable writers. This is a pretty big deal, considering that we have over 3,000 writers in our talent pool.
Our goal is to give you content tailored to your insurance business and the insurance industry. The good news is, while Panel Brain is a great matchmaker the first time around, he gets even better with time. That’s because your feedback matters and is always considered when suggesting new writers or writers you already love.
So, if you run with us, what we’ll essentially do is build a premium and diverse insurance writing team that knows the ins and outs of your business. We’re not just interested in the types of insurance policies you offer or article topics. We also want to know your preferred tone, style, target keywords, brand voice, plus more. Now that’s comprehensive coverage.
Managed insurance writing service
While we’re proud of the work done by our AI, a human touch is always essential, and that’s where our content managers come in. For starters, we hire insurance writers, so you don’t have to. But hiring is just the tip of the iceberg. There’s also tons of training, testing, editing, payment processing, tracking and firing involved.
This can be a liability since it takes away from your efforts to run a successful insurance business. However, with your content manager on the ground, you can enjoy, hands-free, the benefit of having an organized and well-oiled writing team.
So, as part of our insurance content writing services, your dedicated content manager will ensure that writers meet deadlines. Additionally, they’ll see to it that all submitted content meets quality standards and sticks to plagiarism rules. They will also take care of edits, rewrites and answer any questions you may have.
As you can see, there are many moving parts to hiring and managing insurance writers. Fortunately, our friendly neighborhood content managers are always working in the background to save the day. And, unless you have a query, the identity and existence of these administration heroes will probably remain a secret.
Claim your content
Once your order has been delivered and passed all our checks, it’s time for you to step in and make your claim. We’ll send you an email so you can review your content right away. If you feel there are areas that need some nips and tucks, you’re free to communicate with your writer via the inline commenting tool.
Simply highlight the problem areas, add feedback, and click submit. Your writer will be alerted, and they will deliver the new and better version ASAP. If it isn’t yet obvious that we value your satisfaction, then we’ll have you know our policy states you can get as many rewrites as you want, free of charge.
You can also request a completely new writer if you feel the current one is not a good fit (this rarely happens btw).
Your content manager will prioritize this request to fast track the delivery of a new version of your order. Then, when you’re 100% happy, all you have to do is accept your content, then leave feedback so we can offer you better writer suggestions on your next order. Talking of your next order – now that you know how the whole process works, just rinse and repeat!
- Tonia Richardson
Writer,
@ The Content Panel
Insurance content, done properly.
Here’s what we do.
SEO Runs Deep in Our Veins
Have we mentioned that we used to be an SEO agency? We’re proud of that part of our history because it has influenced our success with The Content Panel, which we’re now focused on full-time.
SEO has become a sensational buzzword, and for quite good reason. Ranking on Google generates revenue, and we understand exactly what you want when you order content meant to increase your online visibility. Our content managers have been with us since our SEO agency days, and our freelance insurance website writers have gone through a stringent testing and vetting process. So, it’s always your lucky day each time you tap into our insurance copywriting services.
Our standards ensure that any content you receive is optimized to convert. Plus, our knowledge base includes things like researching for and seamlessly incorporating essential keywords, so your content reads as naturally as possible. After all, it’s about giving both Google and your customers what they want.
Now is the perfect time to showcase search-worthy copy that helps insurance customers find your products and services online. But, of course, it all begins when you open an account with us, so what are you waiting for?
We Ensure Quality Insurance Content
Our insurance content writers don’t have to fake it to make it because they’re already the real deal. No doubt, there are many generalist writers willing to write passable copy for you. But why settle for mediocrity when you can be the alpha of the pack in your industry?
Let’s face it. There’s something off about jargon-riddled articles that don’t resonate with your customers. Sure, every industry has its own unique language, but there’s a way to explain concepts like no-claims bonuses, perils and hazards without confusing your audience.
What you need are professional insurance copywriting services from a team that’s savvy about your industry. It’s the fastest way up the ladder if your aim is to get noticed by top search engines and generate more leads while creating a genuine connection with your customers.
The Content Panel can transform your website, so it outshines the competition through in-depth, on-target, and high-quality posts. By taking advantage of our writer’s brilliant and convincing penmanship, your insurance customers will not only want to do business with you, but it will feel like the most sensible decision to make.
Need we say more? Just go ahead and make that order – we promise to deliver your content in no time.
Content That Protects Your Brand Identity
It’s normal for your customers to assume that all your content is written by in-house experts. After all, you’re the one who knows your business best. The good news is our expert writers are familiar with all those insurance ins-and-outs too. This works to your advantage because you can outsource all your writing orders to our insurance content writing service, and no one will be the wiser.
Another plus of working with a central service like ours is you get to avoid content that feels disjointed and mismatched, with a tone that’s all over the place. Yes, we will have different writers crafting your content, but they’re all instructed to review the tone and style of your existing content before typing a word. You can also leave a style guide with us (optional), and we will ensure it’s followed to a T.
In any case, what it all means is your content will have a consistent and cohesive tone of voice that protects and enhances your brand identity. And again, regardless of how many of our writers you have on the job, no one will ever know the content didn’t come from your in-house team. We promise to keep that part strictly between us.
Free Additional Coverage for Revisions
In our line of work, revisions are par for the course, which is why we include an unlimited number of amendment requests as part of our services. You can also take advantage of our annotation tool any time you need to highlight or attach comments to sections of your writer’s work that need sprucing up. This is a nifty tool that allows edit requests to be incorporated into your orders seamlessly and efficiently.
Once you hit the submit button and send your feedback on its way, your assigned content manager will take it from there. They’ll communicate with your writer and ensure that your changes are prioritized and actioned in short order. Then, if you need a second round of revisions, simply cycle back to the first step, and you’ll be good to go.
Did you catch the part where all revision requests are free? Sure, the overwhelming majority of our writers produce work that’s accepted after the first submission. But on the rare occasions that you need a second draft, you’re guaranteed to appreciate the simplicity and cost-effectiveness behind the process.
Request A New Insurance Content Writer
Not only have we embraced the reality of revisions, but we’re also aware that sometimes a writer’s work may not be a good fit. Although all our insurance writers are vetted and tested professionals trained to rarely disappoint, having a situation where a client is unhappy with their work is one of those things that just happens. Fortunately, we’ve still got you covered in such a scenario.
The solution? Simply press that big red button that says “Request A New Writer” on your dashboard and watch the magic happen. Your content manager will be notified immediately, and they’ll oversee the entire process of ensuring you get content that you love this time around. Panel Brain also kicks into action to find you a worthy writer who’ll craft your order from scratch, free of charge.
Again, we need to stress that you’ll generally get excellent insurance articles 99.9% of the time. But as with all things in life, the unexpected can happen. (You probably know a thing or two about this). In that case, we have fully insured you, so you’ll walk away a happy customer whatever happens. How about that for perfect peace of mind?
Original Insurance Articles, Just for You
As far as we’re concerned, copying content is a crime against creativity and our writers know to never toe that line. It’s also a crime against Google, which penalizes duplicate content. That’s why many businesses like yours prefer to use insurance copywriting services like ours. Once you’ve made this smart move, you have every right to expect original content, down to the last sentence.
On our end, we’re proud of our uptight approach to plagiarism. As mentioned earlier, our writers are fully aware of this serious stance, and it’s a rare day indeed when such cases come up. We are upfront with our warnings about account termination should our checks ever flag any work that contains copied content. Our many plagiarism checks are automated, and we’re quick to ban anyone caught red-handed because that’s the best way to nip the plagiarism pandemic in the bud.
However, sometimes false positives can occur, which is why we also have our content managers monitor these checks and keep things fair. For instance, plagiarism could be detected if the content contains a brand name, phrase or quote. Whatever the scenario, all we’re saying is we provide 100% original insurance content, just for you.
Insurance content that works as hard as you do.
No hidden fees.
No nasty surprises.
Just great content.
Introducing Our Ingenious Insurance Writers
Here’s How We Hire Insurance Writers
- Mark Bell
Writer
@ The Content Panel
Our freelance writing team packs a punch because we have recruited over 3,000 members. But we’re guessing you’re more interested in the members that have both insurance and writing experience under their belt. This specialist team includes past and current insurance investigators, claims and risk officers, sales agents, marketers, examiners, managers, brokers, underwriters and… you get the idea.
But to get the full picture, let’s start from the beginning of the hiring process. The overwhelming majority of people that submit their applications are rejected.
It’s nothing personal. We are simply doing what’s necessary to build an elite writing team. So, naturally, our application process tops the list as the longest and most comprehensive in the industry. Each writer has to squeeze through the cracks of 9 separate tests before they make the cut.
During this rigorous process, our eagle-eyed checks analyze everything from grammar skills and previous writing samples to references and knowledge of plagiarism. Writers who pass the initial checks also have to complete a writing test, so our editors can assess their grammar and punctuation skills first hand.
Once past this stage, successful writers also go through probation, where we review their work manually. We only ease up on them after a satisfactory period has passed with no red flags.
Even so, we periodically conduct quality checks to make sure everyone is still on the same page. We do all this, so you have all the time and effort to do what you do best.
Pick a writer, any writer.
Here’s what we do.
Articles Worth Your Appraisal
Why hire insurance writers left, right, and center when you could get the full-service package from us? This includes insurance articles that are bursting with information and niche details about your industry. Whether you need long-form or short-read articles about homeowner’s insurance, automobile insurance, watercraft insurance, life insurance, or some other insurance products, our A.I. has no problem matching you to seasoned insurance article writers in your sector.
Across our talent pool, we’ve got all sorts of writers capable of explaining many insurance concepts, from endorsements and exclusions to depreciation and deductibles. They know what they’re talking about, and that’s a claim we’re ready to put our money on. After all, it’s pretty apparent when a writer is clueless about the subject matter. Their content is superfluous, generic, and barely scratches the surface, which is poor compensation for your business.
What you need is an insurance article writer that has real-world experience, and who can make connections and provide insights and references while keeping your audience engaged in a way only a true expert knows how to. Also, our writers are all known for hitting the grammar nail right on the head, meaning your insurance article will be ready for print once delivered. The icing on the cake? You’re free to take credit for all of it, with no liability whatsoever.
Click here for more details about our article writing services.
Comprehensive Blog Writing Services
Are you in the market for fully managed insurance blog writing services that will maintain or grow your blog with little input from you? Then make your stop right here and save yourself some time and hassle.
To begin with, you’ll be assigned a dedicated campaign manager whose business is to get familiar with you, your brand, and your insurance-related content needs. With over 3,000 freelance writers on our platform, it’s a no-brainer that you’ll find an insurance blog writer who can write engagingly about your industry topics.
Next up, we offer monthly subscriptions that include the full range of services such as topic suggestions and uploading and publishing of posts to your blog. If you don’t want a subscription, then you have the flexibility to order individual insurance blog posts from us too.
In any case, our services policy makes provisions for keyword research so you can boost website keyword volume and organic traffic. We’ll even source and optimize royalty-free images that help your insurance blog post to load fast. In a nutshell, we go the extra mile so you can enjoy insurance business blogging on autopilot from start to finish.
Click here for more details about our blog writing services.
Specialty SEO Services for All Packages
When your aim is to beat the competition and attract more insurance clients, you don’t just need content. You need insurance SEO content designed to help you rank higher in Google search results.
That’s because most insurance shoppers run an online search when assessing their options (That’s why “insurance companies near me” is such a popular keyword). Therefore, your content needs to be floating on the internet’s surface, where it can easily impress undecided searchers and convert them into profitable lifetime clients.
So, while all of our writers are trained to incorporate standard SEO principles into their work, we can pull out the extra stops if ranking is your first, second, and third priority. We are in a position to make such promises because The Content Panel has a purebred SEO pedigree. Initially, we created TCP to cater to the expanding needs of our own SEO agency. However, the “power of the panel” became apparent right away, and we ended up maximizing the opportunity.
Today, we’ve survived and thrived through multiple search engine updates. Plus, our writers are pros at researching LSI and long tail keywords. These keywords are then naturally worked into your content (no stuffing) to help bump up your site in the SERPs.
What else can we say? Trust us. We know SEO.
White Paper Writing That Attracts Prospects
Insurance white papers are considered worth their weight in gold when it comes to lead generation. When done right, they can be mighty persuasive and educational – capable of driving high-value leads via in-depth information instead of salesy language. That’s why they are some of the longest, most comprehensive, and costly investments in content your insurance company can ever make. That’s also why insurance marketers rave about white papers and their “bang-for-your-buck” value.
That being so, you’ve better chances of finding a suitable insurance white paper writer from our team of over 3,000 freelance writers. As you work with us more, we’ll eventually help you build a team of premium insurance white paper writers that understand the subject beyond the first glance at Google results while researching.
That means you’ll be able to showcase white papers that are not only accurate and rich in technical details but also clear, concise, engaging, and above all effective. Plus, considering that insurance white papers can take as long as 48 hours or more to complete, you’ll save yourself some precious time while reaping all the rewards.
Enterprising Email Newsletters for Your Subscribers
When it comes to quality insurance content services, we also offer a little something for your email subscribers. There’s word going around that e-newsletters are a dying trend and hashtags are what’s in, but we believe this only applies to dry and dull newsletters that are a chore to read.
Like you, we also believe that email newsletter marketing offers a cornucopia of benefits, such as incredible brand growth and increased engagement via direct communication. It’s also a more personalized way of informing your clients about any updates to your insurance policies and products. The key to success in this area lies in working with writers that know the ABCs of creating beautiful emails.
Fortunately, our insurance email newsletter writers are up to the job. For instance, they will write perfect subject lines that boost deliverability and click-to-open rates. They’ll also craft shareable content with inviting call-to-actions that lower unsubscribe rates.
One last thing: Remember all the content types you can outsource to us, like insurance articles, blog posts, and white papers? You can further promote them via regular newsletters we write for you, so you’re never far from your client’s minds. Isn’t that neat?
Customized Copywriting Team for Lead Conversion
The Content Panel has over 3,000 freelance writers for hire, but only a snippet of that bunch will make up your insurance copywriting team. We take pleasure in insisting that you only work with qualified people that understand the nitty gritties of your industry.
Simply put, our insurance copywriters are the best of the best. These are the wordsmiths that can double as true salespeople, capable of talking an insurance shopper onto your customer list. Chances are, you’ve been sold something by a smart salesperson before and understand what we’re talking about. No doubt, the salesperson managed to find that perfect balance between being informative and encouraging without resorting to push tactics.
Our insurance copywriting team can achieve the same effect with your customers, using just words. In fact, they have been trusted to do so by many big brands through sales and landing pages for all types of insurance products and policies.
You can rest assured that your insurance copywriter will not just fixate on your product features. Instead, they’ll work on solving people’s pain points, highlighting customer benefits, establishing trust (trust is big in the insurance industry), and making sure your content is legally compliant.
It’s a whole package deal.
Web Pages with A Quality Policy
Our freelance insurance website writers have been there and done that in your industry. That means they know how insurance consumers think and which buttons to press to keep those quotation requests coming in. Additionally, they know that insurance web content is sometimes influenced by geography, so any state-specific requirements will be kept in mind.
Whether you’re an independent agent, an intermediary, or part of a large insurance firm, we will make sure your website contains informative content that covers topics about auto, home, life, and health insurance, plus plenty more practice areas.
Not only that, but each insurance webpage will contain quick and catchy headlines and highly readable content with the right keywords. Your insurance website writer will also try to match the tone of your existing content, so it’ll almost feel like you have an in-house team.
Overall, we understand it takes a certain level of trust to outsource content for your insurance website to writers outside your organization. It’s a big deal to you, but it’s also a big deal to us. That’s why we set the bar high to ensure our website content writing services are unmatched.
Go ahead and check out our own website content to see exactly what we can do.
Click here for more details about our website content writing services.
Want to see what we can do?
Frequently asked questions
Ask us anything.
Why is it important that I work with insurance writers who know about the industry’s products and policies?
That’s because the world of insurance is buried deep in many technical terms and concepts and has plenty of jargon to go around. Tackling this beast requires writers that actually know about your industry. Otherwise, your content may end up being subpar, which further stimulates the rumor that insurance content is dry and boring.
Anyway, the choice is up to you. You can work with insurance industry specialists that know your content needs inside out, or you can risk it with generalists that rely on Google for help. (The second option sounds like a hazard, so we encourage you to avoid it).
Why should I hire an insurance copywriter?
Because it’s the most effective way (both cost-wise and time-wise) of servicing your content needs. Think of it this way: Would you rather spend more time hiring and firing writers or editing and reviewing their work when you could just focus full time on your business? The solution is simple; we’ve got insurance copywriters for hire at affordable rates that keep your business viable.
What kind of insurance content should I write?
If you’re unsure which blog post, website, or article topic to choose, you can ask your campaign manager to make suggestions that you can either approve or decline. It’s easy to trust your campaign manager to handle this topic because they’ll have in-depth experience with inbound marketing.
While this is a diverse area, your campaign manager is able to make topic suggestions that are brand oriented because they work on getting to know you as soon as you join us. So expect a few initial questions and broader alternatives in the first few months, but after that, the topic suggestions will definitely improve.
How long does it take to receive my content?
Your order’s turnaround time mainly depends on the word count and how long it takes for a writer to claim it. The process of finding a suitable writer may also take longer when you first join us, as our A.I. is still familiarizing itself with your content needs. Generally, orders of 1000 words or less take around 24 orders, while anything longer takes around 4 days. If you need specific details, simply head over to your dashboard, where you can monitor deadlines in real-time.
What kind of insurance experience do your writers have?
The kind that will remember to research legal requirements specific to your state, region, and practice area. Seriously though, where do we really start? We’ve curated a team of writers that have taken all sorts of career paths, past and present. This includes anything from insurance underwriters and lawyers to customer service representatives and data scientists.
How much do freelance insurance writers cost?
It depends on whether you’re looking for content that’s standard quality, intermediate quality, or high-quality. Our standard quality stuff costs $3.20/100 words, and it’s an awesome option if your content has minimal requirements.
Although our rock star writers have pricier rates, we recommend them for things like white papers, which require intensive research and more know-how. However, we do offer discounts for bulk orders and enterprise clients, so get in touch to know more or take our pricing calculator for a spin to see what works for your budget.
What kind of insurance companies do you write for?
Insurance companies come in all shapes and sizes, so it’s hard to pin down a satisfactory answer, but we will try. Our most common clients include accident, health, property, auto, and homeowner’s insurers. However, we also cater to super-niche insurance companies, though this depends on the availability of writers familiar with your particular sector.
What is your policy on fluff?
Your audience comes to you expecting informative content, so there’s nothing worse than web pages filled with loads of fluff. It’s an atrocity we never want to be associated with, and that’s something we communicate to our writers clearly and straightforwardly.
However, we seem to have won the war on fluff by always matching writers with topics they major in. In other words, having happy, excited, and well-paid writers keeps the fluff away.
I have keywords in mind. Can I share them with the writer to include in the content?
Sure. Simply add the relevant information on your dynamic order form before submitting it. Then, if your writer needs any clarification (this rarely happens), they’ll let your content manager know, who’ll then sort everything out with you.