Insurance Copywriting Services

Incredible insurance content that converts

  • Insurance content writing services from $3.40 
  • 100% original, optimized insurance content
  • Hire insurance copywriters with industry experience

"Jess loves reading, writing, and talking about herself in the third person"
- Jessica Hill, Writer,
@ The Content Panel

Meet our world class insurance copywriting services

Superior SEO Knowledge

We were once a thriving SEO agency. This makes us experts at optimizing your content via insurance themed keywords, so you can occupy a leading position on top search engines.


Original Insurance Content

Our anti-plagiarism checks are strict and top-notch. The 100% original copy you receive will not only be one-of-a-kind in the insurance industry, but you’ll also have full rights to every word.

Seasoned & Screened Writers

Our carefully selected and expert insurance writers are on standby. They have real-world knowledge at their fingertips, ready to pour it into their keyboards once you give the order.

Writer Matching Via AI

Chances are you’ve got a unique style and writing quality you’re looking for. Our AI – call him Panel Brain – will match you with experienced insurance content writers that tick all your boxes.


Fully Managed Services

Our content managers are happy to handle the logistics of managing writers, so you can keep both eyes on your insurance business. Just order and pickup – we’ll do everything in between.

Satisfaction Guarantee

We are always tickled when you love your writer’s work. However, on the rare occasion that the opposite happens, we will cover you with a writer that’s a better match at no extra cost.

Buying our insurance content is as easy as 1,2,3.

Here’s how it works

"One part geek, two parts nerd, three parts writer, and four parts mother. Is that too many parts?"
- Tonia Richardson
@ The Content Panel

Insurance content, done properly.

Here’s what we do.

Insurance content that works as hard as you do.

Incredible insurance content from just $3.40 / 100 words.

No hidden fees.
No nasty surprises.
Just great content.

Introducing Our Ingenious Insurance Writers

Here’s How We Hire Insurance Writers

"Meet the only digital marketer in Seattle who won't put 'social media guru' on his LinkedIn profile".
- Mark Bell
@ The Content Panel

Our freelance writing team packs a punch because we have recruited over 3,000 members. But we’re guessing you’re more interested in the members that have both insurance and writing experience under their belt. This specialist team includes past and current insurance investigators, claims and risk officers, sales agents, marketers, examiners, managers, brokers, underwriters and… you get the idea.

But to get the full picture, let’s start from the beginning of the hiring process. The overwhelming majority of people that submit their applications are rejected.

It’s nothing personal. We are simply doing what’s necessary to build an elite writing team. So, naturally, our application process tops the list as the longest and most comprehensive in the industry. Each writer has to squeeze through the cracks of 9 separate tests before they make the cut.

During this rigorous process, our eagle-eyed checks analyze everything from grammar skills and previous writing samples to references and knowledge of plagiarism. Writers who pass the initial checks also have to complete a writing test, so our editors can assess their grammar and punctuation skills first hand.

Once past this stage, successful writers also go through probation, where we review their work manually. We only ease up on them after a satisfactory period has passed with no red flags.

Even so, we periodically conduct quality checks to make sure everyone is still on the same page. We do all this, so you have all the time and effort to do what you do best.

Pick a writer, any writer.

Here’s what we do.

Want to see what we can do?

Frequently asked questions

Ask us anything.

Why is it important that I work with insurance writers who know about the industry’s products and policies?

That’s because the world of insurance is buried deep in many technical terms and concepts and has plenty of jargon to go around. Tackling this beast requires writers that actually know about your industry. Otherwise, your content may end up being subpar, which further stimulates the rumor that insurance content is dry and boring.

Anyway, the choice is up to you. You can work with insurance industry specialists that know your content needs inside out, or you can risk it with generalists that rely on Google for help. (The second option sounds like a hazard, so we encourage you to avoid it).

Why should I hire an insurance copywriter?

Because it’s the most effective way (both cost-wise and time-wise) of servicing your content needs. Think of it this way: Would you rather spend more time hiring and firing writers or editing and reviewing their work when you could just focus full time on your business? The solution is simple; we’ve got insurance copywriters for hire at affordable rates that keep your business viable.

What kind of insurance content should I write?

If you’re unsure which blog post, website, or article topic to choose, you can ask your campaign manager to make suggestions that you can either approve or decline. It’s easy to trust your campaign manager to handle this topic because they’ll have in-depth experience with inbound marketing.

While this is a diverse area, your campaign manager is able to make topic suggestions that are brand oriented because they work on getting to know you as soon as you join us. So expect a few initial questions and broader alternatives in the first few months, but after that, the topic suggestions will definitely improve.

How long does it take to receive my content?

Your order’s turnaround time mainly depends on the word count and how long it takes for a writer to claim it. The process of finding a suitable writer may also take longer when you first join us, as our A.I. is still familiarizing itself with your content needs. Generally, orders of 1000 words or less take around 24 orders, while anything longer takes around 4 days. If you need specific details, simply head over to your dashboard, where you can monitor deadlines in real-time.

What kind of insurance experience do your writers have?

The kind that will remember to research legal requirements specific to your state, region, and practice area. Seriously though, where do we really start? We’ve curated a team of writers that have taken all sorts of career paths, past and present. This includes anything from insurance underwriters and lawyers to customer service representatives and data scientists.

How much do freelance insurance writers cost?

It depends on whether you’re looking for content that’s standard quality, intermediate quality, or high-quality. Our standard quality stuff costs $3.20/100 words, and it’s an awesome option if your content has minimal requirements.

Although our rock star writers have pricier rates, we recommend them for things like white papers, which require intensive research and more know-how. However, we do offer discounts for bulk orders and enterprise clients, so get in touch to know more or take our pricing calculator for a spin to see what works for your budget.

What kind of insurance companies do you write for?

Insurance companies come in all shapes and sizes, so it’s hard to pin down a satisfactory answer, but we will try. Our most common clients include accident, health, property, auto, and homeowner’s insurers. However, we also cater to super-niche insurance companies, though this depends on the availability of writers familiar with your particular sector.

What is your policy on fluff?

Your audience comes to you expecting informative content, so there’s nothing worse than web pages filled with loads of fluff. It’s an atrocity we never want to be associated with, and that’s something we communicate to our writers clearly and straightforwardly.

However, we seem to have won the war on fluff by always matching writers with topics they major in. In other words, having happy, excited, and well-paid writers keeps the fluff away.

I have keywords in mind. Can I share them with the writer to include in the content?

Sure. Simply add the relevant information on your dynamic order form before submitting it. Then, if your writer needs any clarification (this rarely happens), they’ll let your content manager know, who’ll then sort everything out with you.