Hotel Copywriting Services
Boost your bookings with our hotel content writing services...
- Hospitality writing services from $3.40
- 100% original, conversion optimized content
- Hire hotel writers with industry experience
Jill Sullivan, E-Commerce Writer,
@ The Content Panel
Hotel Copywriters that Cater to Your Content Needs
Full SEO Amenities
We made The Content Panel while still a successful SEO agency. Although our agency days are over, our sensational SEO experience remains behind to help clients rank better on Google.
Strictly Original Content
Our strict anti-plagiarism detection systems are always on duty to ensure you only get original content. Not only that, but you have exclusive rights to everything we custom-write for you.
Accept/Amend/Ask Again
While it’s a rare phenomenon, you can still request revisions or a completely new writer. It’s free of charge because we only want you to accept content that deserves your five-star rating.
Dedicated Manager on Duty
Hiring hotel writers can be a hassle, so tell your assigned and dedicated content manager all about your needs and preferences, then sit back and relax while they wait, hand and foot on you.
Convert Scrollers to Bookers
We deliver conversion-optimized content designed to make your services a star attraction. Our master wordsmiths will help you turn web browsers into visitors then guests that keep returning.
Experienced All-Star Writers
Our talent pool has 3000+ freelancers for hire, so we’re confident we have someone who patronizes your industry or niche and can bring out the best in your brand.
Hiring our hotel content writers is as easy as 1,2,3.
Here’s how it works
Welcome to our writing services
When you make your order, it’s first greeted by Panel Brain. He’s sort of like an A.I. butler – ready to fetch your order and deliver it to the most suitable writer. We have over 3000 freelance writers, so that’s a pretty tall order. No worries though, Panel Brain has got skills to match.
Once he’s narrowed it down to several copywriters that can write authoritatively about your industry and services, he will present your order to each writer, turn by turn, until someone claims it. It’s great matchmaking the first time around, but the real magic happens when Panel Brain gets familiar with your details.
He will not only use the information you enter in the order form, but as you beef up your feedback with each order, Panel Brain will gain intimate knowledge of your preferred writing style. He will take note of the writers you love, so they always appear in your suggestions. At the same time, he will scout around for similarly talented writers because the more, the merrier. Over time, our A. I will create a crew of experienced, behind-the-scenes hotel copywriters that are ready to serve and satisfy.
All that effort is just for you. You’re welcome.
Meet Your Multi-Tasking Manager
While Panel Brain is the cornerstone of our business, we are more than just a matchmaker – we are a fully managed hotel copywriting service. When you join us, you’ll have your own dedicated content manager (think of him like a personal concierge) that will create an unforgettable experience for you. All you have to do is sit back and relax while they handle the hassle of managing copywriters.
We’re talking about the testing, hiring, editing, invoicing, paying, managing, and firing, plus other tedious nitty gritties that come with working with freelance writers. And that’s just the general stuff. When it comes to you, your manager will ensure your content is delivered on time.
Before that, they will go over it with a fine-tooth comb to verify that everything is squeaky clean in terms of grammar, punctuation, and plagiarism. If they find room for improvement, they will ask your writer to make amendments until the work is up to standard.
They’ll also ensure any edits or rewrites you request are prioritized, among other things. It’s their meticulous attention to detail that makes our services rock. But, unless you have a question, your content manager will probably remain discreetly behind the scenes, so your needs can take center stage.
Check Out Guest-Friendly Content
So to backtrack, it all starts when our A.I. – Panel Brain – picks up your order and matches it to the perfect writer. Then your content manager takes over to ensure your writer delivers work that ticks all your boxes. Finally, after the work is submitted, that’s where you come in for the easy and fun part – inspecting your content.
We will invite you to inspect the first draft via email, and you can oblige by simply logging into your real-time dashboard. Since we have strict quality control checks, most of our clients are always happy with the first draft. However, we have embraced the reality of revisions by developing an intuitive commenting system that allows you to highlight and attach comments to areas that need more work.
Though this rarely happens, you may also feel that a few edits won’t cover it and the entire piece needs to be reworked. All you have to do is request a different writer, and a brand new version will be delivered to you ASAP, courtesy of your campaign manager. And it’s all on the house too.
Once you’re happy with your work, click “Accept” to check out your order. Enjoy it, and please come back for more!
- Jessica Hill,
Writer,
@ The Content Panel
Five Star Hotel Content Writing
Here’s what we do.
We’ve Travelled Far with SEO
Once upon a time, we were an SEO Agency. To be honest, the creation of The Content Panel was a bit of a fluke. Initially, we wanted an in-house tool that would allow us to streamline the ever-expanding network of freelance writers we needed to tackle our client’s demand for content. However, once we noticed that our platform had plenty of potential, we quickly pivoted to develop it full time.
These days, our SEO days are done and dusted, but the experience we gained during that time has been invaluable. For instance, besides ranking in some of the most competitive search niches out there, our content continues to thrive, despite Google’s various updates over the years.
So, because we’ve been there and done that, we can confidently offer SEO services, even the trickier forms that require conversion-optimized content. Thankfully, our content managers are a legacy from our agency days. Our rigorous testing and vetting process allows them to hire freelance hospitality writers that already know to cleverly spice up content with traditional and long-tail keywords so it reads as naturally as possible.
Of course, there’s more to SEO than keywords, but that’s part of our secret recipe.
Trust us. We know SEO.
Industry Writers That Know the Full Tour
Our hotel copywriters are no guests to the hospitality industry. It’s tough to overstate the benefits of having such seasoned writers working for you. For starters, it’s not always easy to write convincing copy about the hospitality industry if you’re getting all your information from Google.
Any regular writer can give it a try, but it takes a writer with real-world experience to take things up a notch. So, why give your audience commonplace content when you can ignite their interest better with content that has a ring of authenticity to it?
By hiring a hotel copywriter who understands your industry’s ins and outs, your look-to-book ratio can be improved dramatically. That’s because your writer knows the top features guests look for when traveling as well as the language, tone, and style that instantly hooks your audience.
They will be sure to highlight the benefits of your products and services in a way that spreads a bit of wanderlust. This creates an emotional spark that can be leveraged to gently nudge the visitor to reach out while making it feel like the most obvious and sensible decision.
In a nutshell, our writers are more than wonderful wordsmiths. They’re industry regulars and insiders that pack a punch when it comes to upselling your business.
Make Your Site the Destination of Choice
It’s always great when casual scrollers check out your website. But unless you’re converting those visitors into leads, the battle is only half-won. Thankfully, our hospitality content is optimized to both rank on Google and convert lookers into bookers. We’ll be first to admit it’s a tricky balancing act to pull off since the two writing styles don’t always get along, but our writers manage to deliver.
They will carefully craft copy that showcases your amenities, services, products, and offerings in the best light possible. They’ll tailor your content to suit your target market, whether that’s travelers seeking a home away from home or vacationers looking to be treated like kings and queens. Because some of our writers have traveled extensively, while others have worked in the hospitality industry, they’ll remember to sprinkle thrilling phrases that instantly trigger interest, such as “unforgettable experiences,” “memorable offers,” and “comfortable stay.”
They’ll use power words first to form emotional connections with your audience, then follow up with action words that gently nudge them to make a booking. The beauty of it all is your visitor won’t ever feel coerced, and converting into a customer will feel like the most natural and obvious thing to do.
Book Best-selling Copy for Your Brand
When your customers read any content associated with your brand, it’s normal for them to assume it was written in house. After all, no one knows your establishment better than you do. However, running said establishment can be time-consuming, leaving you with precious little time to cater to your business’s content needs.
That’s why hotel content writing services like ours exist. We have a large, on-demand team of writers geared to start creating perfect hospitality copy for you. Additionally, while we have multiple hotel writers for hire, we can still deliver content that has a consistent writing tone and style.
This is all thanks to our content managers, who instruct writers to always review your existing content and any style guides you might have for us before working on any of your orders. So, by working with a central writing service like ours, you’re able to order content that’s written in your brand’s voice without the challenges that come with hiring an in-house team.
That’s a win-win in our book.
Need Revisions? Be Our Guest
We’ll start off by saying the majority of work delivered by our writers is always accepted on the first draft. That being said, there’s such a thing called the reality of revisions. We’ve acknowledged it by developing an efficient annotation tool that lets you highlight and add comments to areas of your content that need tweaking.
It’s not a game-changing invention, by any means, but you’ll love the convenience and efficiency it offers. As soon as your content manager is notified of your request, they’ll action it as a priority, so your writer immediately starts making the required amendments.
We have not only embraced the reality of revisions, but we’ve also embraced the reality of rejections (which are even rarer). For these once-in-a-blue-moon situations, you can always rely on the big, satisfying red button labeled “Request A New Writer.” This time around, you get a brand new writer who’ll write a completely new version of your job, free of charge.
It’s on us to ensure you love what you order, so we’re happy to put all your requests on the house.
You’ll Never Share Your Content with Anyone
We have tight security in place to ensure you only ever get content that’s custom-written for you. You’ll have full, exclusive rights to every word you order, and as such, our writers know never to reuse work they deliver in any way, shape or form. We take plagiarism very seriously, and like Google, we heavily penalize anyone who tries to sneak duplicate content past us.
Our several automated checks are always patrolling in the background, and if they flag anything, our content manager will manually check everything. In most instances, content will get flagged for false positives. Also, because our writers are vetted trained professionals, we rarely ever deal with cases of plagiarism. However, when the rule to the exception occurs, we always deal swiftly and permanently with the culprit (instant ban). We don’t give wiggle room, and neither do we offer second chances.
This all happens discreetly, so you’ll never catch a whiff of it. It’s your right to demand 100% original copy, and it’s our job to deliver – so we do.
Hotel content that works as hard as you do.
No hidden fees.
No nasty surprises.
Just great content.
Meet our world class hotel copywriters for hire
Here’s how we recruit our talent
- Mark Bell
Writer
@ The Content Panel
We’d be a sorry sight without our hardworking and accommodating team of professional writers. They form the backbone of The Content Panel and are exceptionally talented at what they do. We’ve made sure of that by investing huge amounts of resources into recruiting the best and most skilled hotel writers from a diverse range of professions in the industry.
This brilliantly diverse team includes casino hosts, hotel clerks, events managers, wedding planers, chefs, cruise ship attendants, hotel managers, housekeepers, bellhops, valets, waiters, bartenders, and everything in between. As such, we’re able to write authoritatively about almost any hospitality industry topic.
All our hotel writers are not only handpicked because of their industry expertise but their resilient wordsmith abilities. These are the writers that have passed our rigorous and stringent testing and vetting process to come out on top. Not many can boast such an achievement since we reject over 90% of the people that apply to write for us.
The few that make it all show green flags when it comes to their background, writing samples, references, grammar skills, and knowledge of plagiarism. They also have to pass our written exam and go through a trial period before they become full members of The Content Panel family.
No one knows how long this probation period lasts (except us), and we like to keep it that way. We even conduct periodic quality checks to ensure all our writers are living up to the ideals we have for them. So, when we say our hotel writers are the best of the best, trust us, we’ve got proof to back it up.
Pick a writer, any writer.
Here’s what we do.
Articles are the perfect tool for diving into the details of any chosen topic. You can use them to help your potential guests explore the nooks and crannies of your services and products so they can make an informed decision before signing up.
It’s in situations like these that the importance of having seasoned writers with real-world expertise in your industry becomes apparent. After all, it’s easy to spot a newbie writer that doesn’t know a concierge from a sommelier. Their content is thin and devoid of any meat and bones to feed your information-hungry audience.
Fortunately, we have vetted and tested hotel copywriters. So, you’ll be working with someone who can casually make connections and references that can only be made by a writer who’s been up close and personal with the subject. On top of that, their work will be grammatically perfect, highly readable and enjoyable, and ready for publication online or in print. It’s also completely ghostwritten, meaning you can take full credit for it.
Click here to learn more about our article writing services.
Your hotel blog post should be bedecked with up-to-date information and festooned with the right keywords to maximize SEO. We believe that blogs are still kings in the hotel content marketing space. A well-decorated blog attracts visitors who need a break away from their normal routine and are seeking novel experiences, whether that’s fine dining, adventurous activities, or beautiful sceneries. At The Content Panel, we offer two hotel blog writing services. Self-serve or fully managed.
Both are great options. For instance, our self-serve blog writing services offer beautifully packaged content that will inspire your readers with descriptions that jump off the pages and straight into the imagination. They are also enriched with keywords to keep Google happy too.
If you think that sounds like a great offer, wait until you check out our fully managed services. In addition to managing your writers, our content managers will literally be at your beck and call. They’ll make profitable topic suggestions, source and optimize royalty-free images, format your content, and even upload it, among other things.
As you can see, we have made sure our suite of hands-free blogging writing services is the best in the business blogging world.
The Content Panel was originally created as an in-house tool for managing our expanding team of freelance writers. We were a successful SEO agency in those days, but that quickly changed once we recognized the potential of what we had created.
We immediately pivoted to develop the platform as a standalone product. However, because of our successful hiatus in the SEO world, we understand what it takes for you to climb and top the SERPs, even as the toughest competition works hard to outrank you. Part of our experience includes battling for Google’s top spots (and winning) on behalf of our clients.
Since our content managers are a legacy from our agency days, they’re able to screen, test, and hire hotel writers that are already masters at crafting optimized content. Our writers not only have a wonderful way with words, but they can seamlessly weave traditional, LSI, and long-tail keywords into your content, so it reads as naturally as possible.
They also know about search intent, so your content will not just be written for Google, but for humans, too. That means you can provide your audience with a great user experience both online and in person.
Compared to other digital marketing tools, email might seem outdated, but it can still do wonders for your hospitality business. For instance, it allows you to promote your hotel or establishment directly to prospective guests that have shown interest in your business.
You can also let your regulars know about any upcoming discounts, upgrades, events, star attractions, and other members-only information they may find relevant. That means, long after their stay, your guests will still keep you top of mind.
Although the hospitality industry is fiercely competitive, a newsletter can strategically position you to win your subscriber’s bookings when the occasion arises.
But, you’ll need experienced hotel newsletter writers before you can get to that stage. Luckily, we have a squad on hand, and they understand the art of writing newsletters that hit the perfect tone, have compelling subject lines, and engaging readable copy.
They can help put some distance between your emails and the spam box. In short, they create emails that get delivered, noticed, opened, read, and engaged with.
When it comes right down to it, the hospitality business relies on great salesmanship to flourish. There’s a lot to sell including, rooms, events, cuisine, refreshments, fun activities, and other services.
As such, it’s the best salesperson who will win the most buyers. That’s where the power of copywriting comes in. It’s now common knowledge that most guests shop and make bookings online. By leveraging our tested, trained, and experienced hotel copywriters, you can stay one step ahead of your competitors. These master wordsmiths have devoted most of their careers to writing convincing copy that sells your services like hotcakes.
They’ll gently suggest, nudge, and influence your visitor into converting without resorting to push tactics, false promises, or overly salesy language. Time and time again, our hotel copywriters have demonstrated their prowess by developing sales pages and landing pages for big brands. They even wrote the clever copy you’re reading now.
They’re masters of the art, charismatic wordsmiths, great salespeople, and simply the best of the best.
Your brand is a pretty big deal, and website content has the power to build or tear down your brand image, depending on how it’s used. So, we understand that it takes a fair amount of trust for you to outsource your website content to hotel content writing services like ours. We respect your decision, and we work hard to ensure you get quality content that’s second to none.
Our hotel website content writers are seasoned professionals that use their writing skills to flex their expertise on paper. They know what your target market is looking for, and they will dangle the carrot that gently nudges potential guests to the booking stage. Regardless of what stage your web design process is, we will still work with you to ensure our content enhances your brand instead of taking away from it.
We will instruct our writers to get familiar with your existing content, so they can take note of your preferred style, tone, and overall brand voice. This enables us to deliver wonderfully written website content that forms emotional connections with your audience and drives conversions for your hotel or establishment.
Click here to learn more about our website content writing services.
Want to see what we can do?
Frequently asked questions
Ask us anything.
Why is it important that I work with hotel writers who know about the hospitality and travel industry?
That’s because it takes a lot of time and energy to keep your establishment running smoothly. Due to the competitive nature of the industry, you need all hands on deck so you can do what you do best. That’s why you should leave the content creation side of things to hotel copywriting services like us.
We have a fully managed team of writers with real-world expertise in your industry, so we’re confident we can represent your brand without any hitches. Not only do we ensure your content needs are fully covered, but we also make sure you never have to stress about the overhead costs associated with having an in house team or the hassle of handling freelance writers.
How much do hotel freelance writers cost?
Our most affordable services start at $3.40/100 words. It’s our standard quality, and the writers are superstars. We have two more quality levels above that at a higher price. The good news is there are no hidden costs whatsoever. If you want to find out more, you can take our pricing calculator for a spin.
What kind of hospitality content should I write?
If you’re unsure where to start with your content requirements, your content manager can make suggestions that you can either approve or reject. For instance, depending on your niche, they may suggest that you start by offering your clientele helpful information about your business.
You could inform them of the kind of amenities you offer, any exclusive deals and promotions they can get. You can even suggest leisure activities they can do and neighborhood spots they can visit. However, hospitality content encompasses much more than this. Generally, our hotel content writing services cover the following types of content:
- Hotel and hospitality blog posts
- Specialized tourism services
- About us pages
- Landing pages
- FAQs sections
- Tour guides
- Insider holiday and travelling tips
- Travel and tourism website content
- Plus, more
What kind of hospitality industry experience do your writers have?
We have the kind of hotel writers that write content that contains connections and references only known by someone with experience in the industry. Our writers come from all corners of the hospitality industry. They are cafe managers, hostesses, housekeeping supervisors, lodging managers, maître d’s, catering assistants, pastry chefs, meeting planners, front office attendants, and everything in between.
Why should I hire hotel writers?
Hiring hotel writers is the best of two options. On the one hand, you could hire a hotel writer that works in-house for you. On the other, you could simply opt to work with an existing team of writers that are already on the ground, ready to work with you.
The first option involves a large commitment money-wise and time-wise, as well as plenty of hassle and the potential for stress if you have to fire subpar writers. The second requires minimal commitment and content that’s delivered without you having to lift a finger. Given both options, choosing the second sounds like a no-brainer to us.
What kind of hospitality, hotel, and travel companies do you write for?
We have lots of clients in the hospitality industry, and they have experience in all corners of it, including:
- Hotels
- Restaurants
- Cafes
- Bars
- Cruise ship companies
- Ski resorts
- Spa resorts
- Recreational facilities
How long will it take to write my website content?
We want you to enjoy your hotel content as soon as possible, which is why we are always tough on our writers when it comes to deadlines. Generally, our writers have between 24 to 72 hours to complete most jobs.
However, longer pieces may take longer. If there are any delays, your content manager will quickly communicate with you while taking steps to ensure you get your content at the earliest possible time.