Product Description Writing Services
Product descriptions that you’ll be proud to publish
- Product description writing services from $3.40
- 100% original, conversion optimized content
- Hire e-commerce writers with industry experience
Jill Sullivan, E-Commerce Writer,
@ The Content Panel
Meet our world class product description writing services
Trust us. We know SEO.
Before we made The Content Panel, our team was a successful SEO agency. We’ll professionally optimize your product descriptions to ensure you get as much organic traffic as possible.
Quality Guarantee
It’s obvious when a writer doesn’t know what they’re writing about. Let our A.I match you with a professional article writer who has real-world experience in your industry.
Bulk Discounts
Our highly affordable product description writing services start from just $3.20 / 100 words. However, make sure you ask us about our bulk discounts for larger orders. We love to do a deal.
Conversion Optimized
Our conversion optimized product descriptions will showcase your goods or services in their best light. We’ll use clear and concise CTA’s, alongside power and action words to boost sales.
Managed Services
We’re a fully managed product description writing service. Let our content managers handle the hassle of working with writers – so you can focus on the fun and creative stuff.
Real-World Experience
With over 3,000 product description writers for hire in our talent pool, we’ve probably got someone who understands your products, the benefits they provide, and the issues they solve.
Buying our product descriptions is as easy as 1,2,3.
Here’s how it works
Meet your new writing team
After you place your order, our A.I (called Panel Brain) gets to work. We have over 3,000 product description writers available for hire, and our A.I’s only job is to match you with one (or more) of them.
With your first order Panel Brain will work on the information you provide in our order form, taking into account things like the industry, writing style, tone, and the content of your brief.
He’ll then rank all of our writers in terms of suitability based on these factors. One by one these writers will be offered your job until someone likes the look of the project and claims it. These first matches are already awesome, but over time, Panel Brain learns from your feedback. He uses this to suggest new writers for your next jobs, as well as automatically offering your future jobs to previous writers you loved too.
We’re essentially building you a product description writing dream team behind the scenes – without you even realizing it. It’s hands-free e-commerce at its finest.
Much more than just a matchmaker
We’re a managed product description writing service, but what does that mean?
Traditionally you’ve got to hire, fire, test, train, explain, track, review, edit, accept, invoice, and finally pay writers for each and every product in your store. As you probably already know, this can quickly become a full-time job, especially when you’re writing hundreds of product descriptions, and using several different writers.
However, with us, things are different. We’ll assign you a dedicated content manager who’ll be your point of contact with us. But unless you need to ask them a question, you will probably never even know that they exist, however behind the scenes they will:
- Ensure your writers meet all of their deadlines.
- Check for plagiarism & quality
- Verify that your brief has been followed
- Handle all the other little bureaucracies of working with writers
Your perfect product description
When your content manager has finished their checks, it’s time for the fun part – reviewing your content.
You can preview your product description in your dashboard. If there are a few potential things that you feel could be improved, then you can let your writer know using our inline commenting tool. Simply highlight the sections in question, leave feedback, and hit submit. Your writer will be informed and your new version will be delivered promptly for approval (or for more edits if required).
In really rare situations, there’s just not a good fit between a writer and a brand. When this happens, let us know, and we will get a new writer, to write a new product description for you, free of charge. Your content manager will oversee the logistics of this for you and action it as a priority.
When you’re 100% happy with your content, hit accept, provide feedback, and your perfect product description will be delivered in a ready to publish .docx format. Simply rinse and repeat with your other products.
- Jessica Hill,
Writer,
@ The Content Panel
Product descriptions, done properly.
Here’s what we do.
Trust us. We Know SEO.
Before we created The Content Panel, we used to be an SEO agency. We initially created TCP to streamline the ever-growing network of freelance writers we needed to handle our clients’ content requirements.
We quickly realized the potential of the platform we had created. We pivoted to developing The Content Panel further, leaving the SEO agency world behind and focusing on this full time.
In our agency days, we competed (and succeeded) in ranking in some of the most competitive search niches in the world. Our content has not only survived Google’s various updates over the years, it has thrived in it.
Writing optimized product descriptions is one of the trickier forms of SEO. For example, seamlessly slipping traditional and long-tail keywords into short product descriptions without it feeling forced is easier said than done. However, while it’s tough, it’s far from impossible.
Our content managers have been with us since our agency days. Our stringent testing and vetting process allows them to hire product description writers that already know how to optimize to a very high level. We combine their raw talent with a little of our “secret sauce” via feedback where required – and the results speak for themselves.
Trust us. We know SEO. And our writers do too.
Experience our experienced writers
It’s tough to overstate the benefits of working with a product description writer that understands the sector that your product is in.
Any professional writer can type up a feature list into flowery language and produce a “good enough” product description.
But why stop there?
By hiring a product description writer that understands your industry, conversion rates can be improved dramatically.
Your writer will know the problems that your product solves, allowing them to create an emotional connection with the reader. Perhaps more importantly, they’ll be familiar with the real-world benefits of your product’s USPs, allowing them to be “sold” to the reader more genuinely and effectively.
With this industry knowledge, your writer will be also able to speak to your audience on their level, tailoring the language, tone, and pressure of the copy to them perfectly
They’ll gently nudge your visitors towards the “add to cart” button while making it feel like the most natural, and obvious thing in the world to do. Kind of like we’re trying to do with you right now…
Create an account. You know you want to.
Captivating content that converts
Getting organic traffic to your store via SEO is half the battle, but if your visitors usually leave without becoming customers, then you’re doing something wrong.
The product descriptions we write are optimized for Google, but they’re also optimized for conversions at the same time. It’s admittedly a tricky tightrope to walk, as the two styles of writing aren’t always compatible, but our writers manage to do it.
We will carefully craft benefit-driven product descriptions that naturally remind your visitors of the issues they are facing – and more importantly, how your product solves them.
They’ll use power words seamlessly to form emotional connections with your visitors to talk to them on their level.
They’ll use action words to entice them towards checking out without it feeling forced, fake, or pressured. And they’ll custom craft beautifully worded CTAs that are almost irresistible to refuse.
We know that these claims sound like a lot of meaningless marketing buzzwords.
But trust us.
Our content converts.
On brand e-commerce content
From the average consumer’s point of view, product descriptions are “supposed” to be written in house. No one knows your products, and your industry better than you. You’re the experts after all.
However, in the real world, this kind of work is outsourced to product description writing services like ours.
Where multiple writers will create content for hundreds, or even thousands of products on your site. However, this can sometimes make the content feel disjointed with different writing styles from different writers.
By working with a central service like ours, you can avoid this issue. All of our writers are instructed to review the tone of writing and style of your store’s existing content before starting work on your product descriptions. They’ll also work with any style guides you may have for us (this is optional).
Regardless of how many writers you need from us, all of your product descriptions will have a consistent tone of voice.
No one will know they weren’t written by your in house team.
(Except us)
Product descriptions that work as hard as you do.
No hidden fees.
No nasty surprises.
Just great content.
Meet our perfect product description writers.
Here’s how we recruit our talent
- Mark Bell
Writer
@ The Content Panel
With over 3,000 product description writers for hire, we’re sure to have someone who can write captivating content that converts about almost any industry – including yours. We’re constantly hiring new writers from a wide range of professional backgrounds – from truck drivers to teachers and everything in between.
The vast majority of people who apply to write for us, are rejected. To keep our quality consistently high, we have one of the longest and most comprehensive application processes in the industry.
Each writer will have to go through 9 individual tests before they are accepted. We’re checking everything from their grammar skills and their understanding of plagiarism to their portfolios and their references.
After the initial application process, we ask applicants who have passed our initial checks to complete a writing test. Our editors are eagle-eyed and are looking for perfect punctuation, great grammar, and generally wonderful wordsmithery.
The handful of writers that pass are then put on a probationary period where we review all of their work manually. After a certain amount of time (that we keep secret) this probation ends – but we still periodically conduct quality checks on them from time to time.
This strict process is part of the reason that our content is consistently rated as being some of the best in the business. We do this for every single writer on our platform, so you don’t have to.
Pick a writer, any writer.
Here’s what we do.
Business blogging is big business, and it’s our business. Our fully-managed blog writing services will put your blog on autopilot. This will allow you to focus on what you do best, and allow us to focus on what we do what we do best.
You’ll be assigned a dedicated campaign manager who’ll get to know you, your brand, and your goals.
They’ll keep their finger on the pulse of your industry to suggest optimized blog post topics for you each month. Tell them which ones you love with the click of a button, and we handle the rest.
- We’ll research keywords to ensure each post is attracting every single organic visitor possible
- We’ll manage the writers on your behalf to provide you with our word class content.
- We’ll source royalty-free images and optimize them for super-fast loading times.
- We’ll even upload and format the posts on your blog for you.
It’s a better blog writing service, and it starts from just $29 per post.
We understand the importance of relevant industry knowledge and experience when writing product descriptions. If you don’t fully understand the product, where it sits within its market, and the problems it solves – you can’t properly write about it.
With over 3,000 content writers on our platform, we’re willing to bet that we’ve got a product description writer who’s got the real-world experience required to write about and promote your products properly.
Our writers seamlessly integrate keywords into your content to ensure you’re getting the most organic traffic possible. We’ll include clear and irresistible calls to action to drive sales, and we’ll ensure your content is in keeping with your brand’s existing tone and voice.
From the smallest mom & pop shops to enterprise-scale operations, and everything in between – we know what sells.
Our world-class product description writing services are just a few clicks away.
Click here to learn more about our product description writing services.
We know better than most that there’s content, and then there’s SEO content.
While all of our content is written with essential SEO principles in mind, sometimes ranking is the first, second, and third priority of the piece.
The Content Panel has a purebred SEO pedigree. We initially created the platform to handle the ever-growing content needs of our own SEO agency. After we saw “the power of the panel” we offered it to other SEOs as a service, and the rest is history.
We still use our content for our own ranking purposes to this day. We’re our own biggest fan. Update after update, our SEO content has not only survived, it has thrived.
Our freelance writers are experts at seamlessly scattering (not stuffing) their writing with traditional, long tail, and LSI keywords. They’ll walk the ever-narrowing tightrope of optimized content with skill and precision and time again. Pillar content, meta descriptions, titles, contextual linking, and more…
Trust us when we say this. We know SEO.
Articles are perfect for getting into the nitty-gritty details of a subject, they allow you to explore your chosen topic in a huge amount of detail.
It’s in situations like this that the benefits of having our A.I match you with an article writer who has experience in your industry become particularly obvious. It’s easy to see when a writer has no idea what they’re writing about. Their content is thin, bland, superficial and a chore to read.
Because we match you with a writer who has real-world experience in your sector, you’re going to be working with someone that knows what they’re talking about.They will make connections and references that only a writer who is familiar with the subject would be able to make.
It’ll be grammatically perfect, ready for publication (in print or online), and will be completely ghostwritten…
Which also means you can take all the credit for it.
Click here to learn more about our article writing services.
It’s a big deal to outsource your website content. It takes a fair amount of trust to put this kind of messaging into the hands of someone outside your organization. And we respect that.
We go above and beyond to ensure our website content writing services are second to none. Our writers are skilled professionals who will use their expertise in your industry to your advantage.
They’ll fully understand the pain points your product or service solves for your clients. They know which buttons their content needs to press (and they know how to press them).
Regardless of what stage of the web design process you’re at, we have writers that can help. We’ll work with wireframes and sketches, or we’ll do full content updates and rewrites of existing content.
Combine this with our purebred SEO pedigree and our experience in seamlessly integrating keywords and you’ve got a winning formula for wonderful website content that reliable rakes in organic traffic from Google.
We practice what we preach. Check out the content on our website to see what we can do…
Have you ever been sold something by a truly great salesperson?
Someone who talked you into a sale by hitting the precise sweet spot of being informative and encouraging without overpromising and sounding pushy?
That’s what we’ll do for you, in writing.
From sales pages to landing pages (including this page you’re reading now) our copywriters are trusted by some of the biggest brands on the planet
We’ll connect with your readers on an emotional level, gain their trust, and gently nudge them along your funnel as if it’s the most natural thing in the world for them to do.
We have over 3,000 content writers, but only a small fraction of them are copywriters. We’re very strict about which writers we let join our copywriting team.
They’re the best of the best.
We’re a full-service content writing agency. So there’s not much we can’t write (within reason).
Here are some of the other content writing services that we offer:
- Webpages
- Ebooks
- White papers
- Press Releases
- Email newsletters
- Ghostwriting
- Reviews
- Technical writing
- And more…
Want to see what we can do?
Frequently asked questions
Ask us anything.
Why can’t I use the manufacturer’s product descriptions?
Because Google despises duplicate content, and they can heavily penalize sites that use it extensively. With copied content, your products almost certainly won’t be on the first page of their search results (or included in their index at all).
Additionally, your store will have no consistency in terms of brand voice. It will feel like a hodgepodge of copy-pasted product descriptions being forced together into a single site (because that’s what it is).
Do you write Shopify product descriptions?
Yes, we’ve written thousands of product descriptions for Shopify stores over the years. There’s not a lot of difference between writing Shopify product descriptions and writing for self-hosted e-commerce stores in all honesty.
How much do your product description writing services cost?
We have three quality levels of writing available. Our standard writers are our most affordable option at $3.40 per 100 words – and they’re already superstars.
We have even high-quality content available at higher prices. We love to do a deal, especially with large bulk orders or enterprise clients. Get in touch to learn about our discounts.
You can play around with our pricing calculator here.
Do you write Amazon product descriptions?
Yes, we do. We understand how to optimize Amazon product descriptions for conversions, and we’re very familiar with essential Amazon SEO principles to ensure your products are listed high in their results.
Are you sure you have product description writers in my industry?
We cannot guarantee this 100%. We’ve had some pretty unique requests in the past that have made us caution the use of “any industry” in our marketing materials. Businesses such as “Goat Rentals” and “Professional Potty Trainers” (which are both real-world examples of requests we’ve had) might not get writers with experience in their industry, but they’ll still get great content.
That being said, discounting the super unusual, we’re pretty confident our product description writing services will be able to find writers with experience in your industry. If you’re unsure, reach out to us and we’ll let you know. But 99 times out of 100, the answer is yes, we can.
How do I tell your writers about our products?
We’ve created an interactive order form that will ensure we get all of the information we need from you about your product to write captivating copy that converts.
At a minimum, we’re going to need to know the feature list and the USPs of the product. If you have a manufacturer’s product description (or a link to a competitor selling the product) that’s usually more than enough.