By John Doe December 11 2017

6 Actionable Ways To Repurpose Existing Content

Running a blog or website with a constant stream of high-quality content can be expensive and time-consuming, especially if you don’t have a huge content marketing budget available. So, why not get the most out of your content by repurposing it?

Below, we’ve compiled some expert tips and tricks to help you successfully reuse some of your previous content, without hurting your blog’s reputation.

  1. Check Your Most Popular Posts

A great way to get away with reusing some of your older content is to review your most popular posts. You’ll be able to find some topics that your readers won’t ignore just because they seem familiar – there’s a reason those posts made it to the top, and they’ll probably perform well again.

Chances are that some of your most popular content is about something pretty generic. This is because more universal content will appeal to a larger target audience, and will have more chances to generate leads and interactions. This will make repurposing the content very easy, as generic information can be easily reworded or edited to make it different enough to your original post.

  1. Change The Written Format

While this seems like it may take a fair amount of work to pull off, you can easily repurpose your older content by changing its format. For example, if you have a couple of listicles posted on your blog, you could change each of them into a series of individual blog posts.

Simply expanding a bit on each individual point mentioned in the listicles will usually be enough to warrant a completely ‘new’ piece of content. Remember, not every blog post has to be over 1,000 words long! Most people enjoy reading shorter pieces of content, so don’t worry about hitting that high word count.

You can also do the opposite, and combine some posts about the same or similar topics into a big, list-based post. This strategy works best near the end of the year or the month, when you can use the excuse of rounding up the best content you’ve published, to get away with creating a post with virtually no new information.

  1. Create Some Infographics

Similarly to copying information you’ve used before and pasting it into a new written format, you can use your old content to create some cool infographics. Doing this on your own is incredibly easy, with hundreds of websites available that walk you through the creation process. Alternatively, you could just commission someone to make the infographic for you – you’ll still definitely end up spending way less on that than you would on purchasing brand new content.

Infographics have proven to be very successful content marketing tools. They immediately grab the reader’s attention, and provide them with the most important information – no fluff or unnecessary filler content included. They’re also very socially optimized, as they are quick and easy to share on social media, which will definitely boost your online presence.

  1. Share Your Blog Statistics

You’ll be surprised at how many people are actively interested in learning about blogging statistics. Both regular readers and other content creators will be sure to click on a post analyzing, for example, the successes and downfalls of certain posts you’ve made in the past.

This is particularly true for any content that mentions earnings. Of course, you should only share this information if you’re comfortable with it being online forever, but just know that letting people know how much profit you made from a viral post compared to a regular post will bring a surprisingly high number of new readers to your site. Everyone online seems to be obsessed with how much money other people make, so use that knowledge to your advantage!

These sorts of posts really don’t have to be long or in-depth. Simply stating the facts and offering up reasons for why different content performed in certain ways will definitely be more than enough. If you want, you can even just post a few screenshots with captions explaining the statistics readers are seeing.

  1. Turn Your Content Into A Podcast

Nowadays, people absolutely love podcasts. In fact, so many people listen to podcasts that there are whole platforms dedicated to these things! You can use this popularity to your advantage, and simply turn some of your old posts into podcast episodes.

This unique content format will be sure to bring in some new readers, and will make your content more accessible to individuals who struggle with long-form, written text. Most of the time, people won’t even realize that you’re reusing something you’ve posted before, and even if they do, they’ll probably stick around to the end of the episode to make sure they don’t miss out on any new or updated information.

Recording a podcast doesn’t require much effort. All you will really need is some sort of microphone to record with and a computer to edit and post each episode. Most smartphones have good enough microphones, as long as you can get to a place with minimal background noise – sitting on the floor of a closet filled with clothes works surprisingly well if you live in a noisy home!

  1. Make An Online Course

Online courses are all the rage now – more people than ever before want to learn a new skill or gain some extra knowledge from the comfort of their own homes, and for a quarter of the usual price. You can really benefit from this by turning your previous content into a paid online course.

This will work especially well if the content you publish is already based around giving out tips and tricks. Simply review the content, decide what information should go into what ‘lesson’, and make it happen! We recommend making courses aimed at both beginners and people with more advanced knowledge – something like “SEO For Beginners” will perform equally as well as “Upgrading Your Existing Marketing Techniques”.

Since it’ll probably be a paid course, you’ll end up earning some sort of profit. You can then use that profit to commission more custom content for your blog, or to hire someone to make higher quality courses for you. The possibilities are endless!