The importance of content engagement cannot be overstated. The better your engagement, the higher your chances are of gaining new customers and supporters of your brand, which will really help it grow. Check our out simple yet effective (and actionable) guide on improving your content engagement, and watch the rewards come rolling in!
Ask Your Readers For Their Input
Possibly the easiest way to increase your content engagement is to directly ask your readers for their input! When posting content to your blog, make sure to ask some sort of question, or pose a discussion topic, encouraging your readers to leave their thoughts and opinions in the comments or to contact you via email.
This works especially well if the post is covering some sort of controversial or debatable topic, as your readers will be naturally inclined to share their thoughts with you and other readers. Also, you can further encourage people to respond to your posts by rounding up and posting the best replies for the past week or month – people will start engaging with your content more to try and get into one of those posts!
Just remember, this won’t always work, so don’t solely rely on directly asking for input. Even the most opinionated people on the internet won’t always leave a comment, and may even feel intimidated by your constant demands for replies – keep it subtle and don’t ask for comments too much.
Respond To Your Readers
Simply asking people to leave their thoughts in the comments isn’t enough. While it will increase your content engagement temporarily, many people will grow bored with leaving comments and getting no response to them. That’s why you need to put in the effort and try to respond to your readers when you can.
Of course, you don’t necessarily need to respond to every single comment that’s ever been left on your posts. That usually isn’t possible, even if you’re a relatively small creator, as a singular post can amass hundreds of comments within hours of posting. However, choosing a handful of comments to respond to will show people that you actually care enough to read them and consider their opinions. This will make people more inclined to leave comments. They’ll be eager to get noticed and receive a response, and will therefore try their best to respond in intelligent, constructive, and thought-provoking ways.
Remember: try to stay away from rude or spam comments as much as possible. There’s a difference between constructive criticism (which we really encourage you to actively seek out and at least acknowledge!) and hate, and you absolutely shouldn’t respond to or engage with anyone leaving hateful comments. Sure, a bit of drama will always generate more engagement from your audience, but at what cost? You don’t want to become known online for the wrong reasons, such as the guy who always argues with his readers – it’s not a good look.
Mention People In Your Content
Whenever you quote somebody, or take inspiration from something someone posted, make sure to mention them in your content. And not just by name – tag any social media handles they have. That way, they’re bound to see your content, and may even share it with their followers or readers.
While this doesn’t guarantee higher engagement every single time you do it, it does increase the chances of more people seeing your content and interacting with it. People have a habit of leaving comments that say something along the lines of “so and so’s Tweet brought me here!”, which all count positively towards your content engagement!
As always, though, remember not to be annoying. If you’re constantly tagging somebody in your content and they’re not responding or reacting in any way, you should probably lay off a little – you should never go around begging people for a mention on their social media or website.
Get The Timing Right
Perfecting the timing is especially important if you post on social media, as most platforms have a constantly changing feed and your audience will most likely never see something that was posted hours ago – other content from other creators has already taken up that space at the top of their feed.
Now, this may take some trial and error, but once you have it down, you’ll be seeing hugely increased content engagement. You’ll need to pay attention to the times of the day and even the specific days of the week when your audience is the most active, and plan your posting schedule around those times.
An easy way to determine the right post timing is to evaluate who your target audience is. For example, if it’s mostly made up of professionals working a 9 to 5 job, they will most likely be active in the morning before they leave for work, during their lunch breaks at around noon, and later in the evening once they’re home from work. Posting outside of those times will result in your content getting less engagement, at least at first, as people simply aren’t online to see it.
Include Interactive Content
While this is quite similar to directly asking for your audience’s input, including interactive content can be a much more subtle and natural way of increasing your content engagement. This interactive content can be anything like quizzes, surveys, or even infographics – they will work wonders, as long as they relate directly to your content and aren’t overused.
For example, if you’ve posted a blog post that introduces your readers to a certain topic or concept, try including a little quiz at the end to see how much knowledge your readers retained from it. People love knowing how good they are at something, so you may even find that some people will take your quiz multiple times just to get that full score.
Also, something like an interactive infographic that, for instance, changes when people click on a certain part of it or when they input some sort of information will cause a huge spike in content engagement. People will naturally be curious to see what happens, resulting in them staying longer on your post and interacting with it at least once.