Check Out Our Solid Construction Copywriting Team
Concrete SEO Foundation
We’ve made the Content Panel a towering success, and we believe the foundation we laid in our days as an SEO agency has helped. Trust us. We know SEO from the ground up.
Original Construction Copy
Our construction copywriters are all about original content that stands out. We’ve got plenty of safety checks to protect against plagiarism and ensure your content is exclusive to you.
Trained Word Builders
We know you wouldn’t let unqualified people work on your project or job. We don’t either. We vet, test, and train our writers so they will build only quality stuff. But, you know, with words.
Structured Pricing Plans
We’ve got flexible pricing plans based on quality level with articles from as low as $3.40/100 words and discounts on bulk orders. All our writers are superstars, whatever your budget.
Committed Content Manager
We take on the hassle of working with copywriters, so you don’t have to. That’s why you’ll have a dedicated content manager committed to making your content marketing project a success.
Industry Writers & Insiders
Our vast talent pool has over 3,000+ copywriters for hire. We’re confident we’ve someone who fully understands the world of construction and writes authoritatively about your services.
Buying our construction content is as easy as 1,2,3.
Here’s how it works
Connect with Your Copywriters
We want to introduce you to your copywriters, but first meet Panel Brain. He’s our resident A.I. tasked with the crucial task of ensuring you only work with writers that you love. When you make your first order, Panel Brain analyzes the information you provide on the form. This helps him figure out what sort of tone, style, and industry language you’re looking for.
Because we now have over 3,000+ copywriters on our platform, it’s more important (and harder) than ever to narrow down writers who’re a perfect match. No worries, though, because with Panel Brain, it’s matchmaking par excellence. Using your information and feedback, he’s able to rank all available writers in terms of suitability. Your order is then offered to these writers one by one until there’s a taker.
Once Panel Brain gets to know you better, your matches also become better and better. Eventually, you’ll end up with a customized team of construction copywriters that are always ready to cater to your content needs. That’s pretty neat because you’ll essentially have an on-demand, in-house writing team minus the overheads.
You’ve got panel boards, but we’ve got Panel Brain.
- Jessica Hill,
@ The Content Panel
Captivating Construction Copywriting Services
Here’s what we do.
We’ve Built a Great SEO Foundation
Our first rodeo was as an SEO agency. Back then, we initially created The Content Panel to handle our rapidly expanding, in-house team of freelance writers. However, we quickly realized we’d stumbled on a goldmine of content writing services opportunities. So, we did a quick pivot and focused on building TCP full-time. Luckily, our agency experience stuck around and has earned us a license to SEO.
For instance, we know, first hand, how to compete (and succeed) in ranking in highly competitive niches in the world. Our content always thrives and remains the proud survivor of Google’s numerous updates. That’s because we’re well versed with the trickier forms of SEO, such as writing optimized sales pages and guides.
To give you just a glimpse of how it works, this requires smartly sprinkling traditional and long-tail keywords into your content so that it reads naturally to both Google and your clients. It’s a tough order, but we’ve got a solid SEO background to match. It also helps that our content managers are the same people we had in our agency days.
Our rigorous vetting and testing process allows them to hire construction copywriters that rock at content optimization. We combine this raw talent with your valuable feedback where required – and that’s how you come up with a winning SEO formula.
Construction content that works as hard as you do.
No hidden fees.
No nasty surprises.
Just great content.
Meet our professional construction copywriters.
Here’s how we recruit our construction writing workforce
- Tonia Richardson
@ The Content Panel
Our confidence in our writers is as solid as a brick. You’ll understand why once we tell you the level of effort and dedication we put into hiring new writers. First off, we have over 3000 copywriters for hire. That’s a pretty big number but don’t worry; it gets much smaller once we whittle it down to just construction copywriters.
At any rate, these are the people we have deemed worthy of writing for us. We turn down the vast majority of applicants because we want to keep our quality consistently high. Our devilishly difficult application process requires that each writer goes through (and passes) 9 individual tests.
During this long and comprehensive process, we check everything from grammar skills to the understanding of plagiarism and everything in between. We insist on working with writers that use perfect punctuation, write original content, and have a wonderful way with words. Even after a writer joins our workforce, they’re still put under probation for an undisclosed time. We will manually review their work, and even after the probation period is over, we still conduct periodic quality checks.
Despite this pickiness, our construction copywriting team has continued to expand, and so has the probability of finding a writer qualified to write about your industry. This team includes past and present roofers, plumbers, carpenters, pipefitters, inspectors, electricians, contractors, and project engineers – the more, the merrier.
They mainly come from the USA and U.K., but some also come from Canada, Australia, and New Zealand. In short, we have a lean and mean writing machine developed to cater precisely to your industry’s needs.
Pick a writer, any writer.
Here’s what we do.
Copy That’s Authoritative
Construction articles are a great way to deliver value to your prospects. They allow you to dive deeper into the nitty gritties of any subject related to your services. For instance, your article titles may talk about trending remodeling ideas or the benefits of whole home vs. single room renovations if you’re a home remodeling company.
Similarly, other construction companies can help their customers explore topics like top things to discuss with your contractor and the advantages of working with custom home builders. While these articles are not heavy on sales language, they can still generate leads because they help build authority. After all, people shopping for construction services prefer to work with companies who look like they know what they’re talking about.
Because we match you with a construction article writer with real-world experience in your industry, the articles you order will give your audience many light bulb moments. Your writer will be sure to make inspired connections and include in-depth insights as well as trusted references that create a spark of interest in your products and services.
Whether it’s a long-form or short-form article, you’ll get fluff-free and grammatically perfect content that builds brand authority and awareness.
Want to see what we can do?
Frequently asked questions
Ask us anything.
Why is it essential that I work with construction copywriters who know about building?
The construction world contains its unique jargon that’s often difficult to translate into easy-to-read content. Therefore, using writers without extensive industry knowledge is like asking a layperson to lead a layperson.
What you need are construction copywriters with real-world experience to simplify the coded language and feed it to your audience in bite-sized content pieces. It’s the only way to ensure you nail your business’s content marketing goals.
How much do freelance construction writers cost?
You can hire our construction copywriters from as little as $3.20/100 words. This is our “Standard” quality, which is awesome to begin with. However, you can also hire our true superstar writer at higher rates. If you want cheaper construction or home builder content writing services, they do exist but will likely be of lower quality since only non-natives are willing to take up those types of orders.
What kind of construction content should I write?
There are so many content ideas that can captivate your audience, depending on your field. For instance, if you’re a renovation contractor, you can focus on delivering articles that talk about residential home improvement projects.
Popular topics include how to increase your home’s curb appeal or remodeling ideas for your kitchen, living room, and master bedroom. You can also explore ideas about improving commercial properties and office environments.
Suppose you’re an owner-builder company or real-estate developer; you can give your target market tips for buying a new home or explain the advantages of working with certain types of contractors. Other construction news and topics include the latest in state regulations and tech.
Not sure where to start? Your dedicated content manager is available to offer helpful suggestions, which you’re free to approve or decline as you see fit.
What kind of construction experience do your writers have?
Our construction copywriters have the kind of experience that allows them to write about the ins and outs of your industry with extreme confidence. In other words, they know what they’re talking about.
This diverse and talented bunch includes licensed tradespeople, contractors, and property developers. Some of them have past and present experience installing drywall, inspecting properties, or flipping houses.
Others have been or are still skilled laborers, employees, and crew members of roofing companies, remodeling firms, and home improvement specialists. There are also framers, estimators, dredge operators, kitchen designers, safety managers, masons, flooring installers, cement and concrete finishers, plus everything in between.
Why should I hire a construction copywriter?
Hiring construction copywriters is how you find yourself in a win-win situation. It means you can experience the beauty of on-demand content without the hassle and overhead expenses of an in-house writing team.
In your line of work, chances are you can’t afford to double as a recruiter of writers or an editor of articles. That’s where central services like ours come in. We offer fully managed construction copywriting services, so not only do you have to worry about writing your own content, but it’s also delivered to you in high-quality form – ready to post, ready to print, and ready to convert.
What kind of construction companies do you write for?
We have plenty of clients in the construction industry, and our copywriters have plenty of experience in many sectors, including:
- Residential and commercial building
- Industrial construction
- Real estate development
- Interior design
- Renovations and remodels
- Project management
- Supply and DIY
- Safety equipment and compliance
- Construction materials
- Civil engineering
- Specialty trades (plumbers, pipefitters, etc.)