Construction Copywriting Services
Captivating construction copywriting that converts
- Construction content writing services from $3.40
- 100% original, quality construction content
- Hire construction writers with industry experience
Jill Sullivan, Writer,
@ The Content Panel
Check Out Our Solid Construction Copywriting Team
Concrete SEO Foundation
We’ve made the Content Panel a towering success, and we believe the foundation we laid in our days as an SEO agency has helped. Trust us. We know SEO from the ground up.
Original Construction Copy
Our construction copywriters are all about original content that stands out. We’ve got plenty of safety checks to protect against plagiarism and ensure your content is exclusive to you.
Trained Word Builders
We know you wouldn’t let unqualified people work on your project or job. We don’t either. We vet, test, and train our writers so they will build only quality stuff. But, you know, with words.
Structured Pricing Plans
We’ve got flexible pricing plans based on quality level with articles from as low as $3.40/100 words and discounts on bulk orders. All our writers are superstars, whatever your budget.
Committed Content Manager
We take on the hassle of working with copywriters, so you don’t have to. That’s why you’ll have a dedicated content manager committed to making your content marketing project a success.
Industry Writers & Insiders
Our vast talent pool has over 3,000+ copywriters for hire. We’re confident we’ve someone who fully understands the world of construction and writes authoritatively about your services.
Buying our construction content is as easy as 1,2,3.
Here’s how it works
Connect with Your Copywriters
We want to introduce you to your copywriters, but first meet Panel Brain. He’s our resident A.I. tasked with the crucial task of ensuring you only work with writers that you love. When you make your first order, Panel Brain analyzes the information you provide on the form. This helps him figure out what sort of tone, style, and industry language you’re looking for.
Because we now have over 3,000+ copywriters on our platform, it’s more important (and harder) than ever to narrow down writers who’re a perfect match. No worries, though, because with Panel Brain, it’s matchmaking par excellence. Using your information and feedback, he’s able to rank all available writers in terms of suitability. Your order is then offered to these writers one by one until there’s a taker.
Once Panel Brain gets to know you better, your matches also become better and better. Eventually, you’ll end up with a customized team of construction copywriters that are always ready to cater to your content needs. That’s pretty neat because you’ll essentially have an on-demand, in-house writing team minus the overheads.
You’ve got panel boards, but we’ve got Panel Brain.
Content Manager for Your Project
Finding a suitable copywriter for you is only the first part of the process. Think of each order like a mini project that requires plenty of supervision to ensure you’re happy with the final draft. That’s where your dedicated content manager steps into the picture.
Once your copywriter has claimed your order, your content manager – with the help of our systems – gets to work by doing follow-ups and checking if deadlines are met. However, the real work begins when the writer finally submits the work. For starters, we have numerous automated checks to ensure you only get 100% original content that’s up to your high standards.
Your content manager will also manually review some of the orders to ensure they meet your specifications, are typo-free, and ready for your feedback. If they see anything that needs extra attention, they’ll immediately send the work back for amendments.
It probably sounds like a time-consuming process, so to make a long story short, let’s just say we offer fully managed construction copywriting services. We’re guessing you already have enough supervising to do, and the last thing you need is the hassle of handling copywriters. So sit back and enjoy the labor-free and hands-free benefits of working with us.
Survey Your Completed Orders
We appreciate the work Panel Brain and our content managers do. But we still need your input, which is why you get an email once the order is completed. The good news is we only want you to feature for the exciting part – reviewing your content!
Keep in mind you only receive your work once it’s already been reviewed by your eagle-eyed content manager. However, it’s understandable if you also need some tweaking done. While many content types such as blog posts and articles are usually worthy of your approval on the first try, other types of copy like guides and white papers often require us to collaborate.
In any case, if there are amendments, you’re free to use our intuitive, streamlined revision system. When we say you’re free, we also mean it’s literally free to request as many revisions as you like. This rarely happens, but each time, both your content manager and writer will prioritize the changes and renovate the order until you like what you see.
If you feel the work can’t be fixed at all (an even rarer phenomenon), you’re, again, free to request a brand new writer. In case you can’t tell, we’re only happy when you’re happy.
- Jessica Hill,
Writer,
@ The Content Panel
Captivating Construction Copywriting Services
Here’s what we do.
We’ve Built a Great SEO Foundation
Our first rodeo was as an SEO agency. Back then, we initially created The Content Panel to handle our rapidly expanding, in-house team of freelance writers. However, we quickly realized we’d stumbled on a goldmine of content writing services opportunities. So, we did a quick pivot and focused on building TCP full-time. Luckily, our agency experience stuck around and has earned us a license to SEO.
For instance, we know, first hand, how to compete (and succeed) in ranking in highly competitive niches in the world. Our content always thrives and remains the proud survivor of Google’s numerous updates. That’s because we’re well versed with the trickier forms of SEO, such as writing optimized sales pages and guides.
To give you just a glimpse of how it works, this requires smartly sprinkling traditional and long-tail keywords into your content so that it reads naturally to both Google and your clients. It’s a tough order, but we’ve got a solid SEO background to match. It also helps that our content managers are the same people we had in our agency days.
Our rigorous vetting and testing process allows them to hire construction copywriters that rock at content optimization. We combine this raw talent with your valuable feedback where required – and that’s how you come up with a winning SEO formula.
Experience Construction Experience On Paper
The thing is, there are writers galore everywhere you look, but it’s hard to refer to some of these generalists as construction writers with a straight face. Chances are you’ve read plenty of “good enough” construction content that somehow fails to hit the mark. Fortunately, we know all about the wonderful benefits of working with a construction copywriter that understands your services and target market.
That’s why we only hire construction copywriters with real-world experience. These are construction industry insiders familiar with the latest best practices, regulations, and developments. They will help you increase your brand’s authority and value. But how?
Let’s lay it out for you in succinct terms…Your writer will know the problems your services and product solves, enabling them to form an emotional connection with your current and potential customers. They’ll show an amazing affinity with your industry’s jargon (this can’t be faked) by decoding and delivering it in an easy-to-digest format.
The language, tone, and pressure will be just right (no push tactics), and your audience will find themselves gravitating naturally to your call to action – the cherry on top. After reading your amazing content, doing what it says will seem like the most obvious and sensible thing.
It’s the power of copywriting at its best from our best.
Boost Organic Traffic to Your Site
You probably don’t want too many visitors on your construction site, but we bet you would love plenty of traffic to your online site. However, as far as your target market is concerned, there’s plenty of fish in the sea, so it’s the battle of who ranks higher on Google.
This isn’t surprising. It’s now common knowledge that consumers everywhere like to whip out their phones and search for services on search engines. For instance, some of your counterparts find us by simply searching “home builder content writing services.”
In your industry, thousands of customers are also looking for construction services nearby. We will help you tap into that potential by optimizing your sales pages and other types of content. This not only boosts your click-through rate but also positively impacts your visitor’s purchasing decisions.
The secret lies in the use of power and action words that entice as well custom CTAs that are almost irresistible to refuse. These are not just cliché buzzwords – thanks to our strong SEO foundation, our content actually converts. Plus, with us, it’s show, don’t tell, and our site’s success says it all.
Maintain and Build Your Brand
When the average customer visits your website, odds are they rarely wonder if your content is outsourced. They take it for granted that you have an in-house team that knows and can explain all your products. After all, only people who are part of your company can talk about what you do with confidence.
However, it’s a slightly different picture in practice. Having an in-house team of writers comes with many overhead costs, so this kind of work is outsourced to construction copywriting services like ours. From there, you’ll be able to choose multiple writers that fit your bill, and they will easily create hundreds or even thousands of content pieces for your company.
Moreover, using a central service like ours helps you avoid mismatched writing styles and content that fails to gel across many pages. That’s because, although you’ll be working with multiple writers, they’re all instructed to review your existing content. You can also choose to leave additional instructions via a style guide.
That means you’ll always be on-brand, regardless of how many freelance construction website writers you need from us. Additionally, your audience will be none the wiser – and that’s just the way it’s supposed to be.
Revisions Are Rarely in A Day’s Work
Like you, we value a smooth workflow. Thankfully, our copywriters are experienced professionals and the crème de la crème of the industry. We do our best to ensure you match with a writer that’s perfect for your needs, and it’s a success 99.9% of the time. However, it so rarely happens that you may need some renovations done to your first draft.
It’s the reality of revisions, and we have fully embraced it by developing a tool that streamlines the way you request amendments. You can use it to highlight the sections in question and add relevant comments. Once you hit submit, your content manager will immediately roll up their sleeves and oversee the amendment process from start to finish.
Sometimes, you may also feel that your writer is not a good fit for your brand (it’s rare, but it happens). For this situation, we’ve developed the “Request A New Writer” button. But whether it’s a reject or a rewrite, all you have to do is sit back and wait for your request to be actioned and completed as a priority.
You don’t have to worry about extra charges because it’s free unlimited edit and “new writer” requests all the way until you’re satisfied.
We Don’t Remodel Copied Content
This may surprise you, but there are also regulations to follow when building your website by adding content. For instance, Google dislikes duplicate content and will penalize you for it. As such, you should absolutely expect and demand work that’s original, not copied. We understand this and have, therefore, taken up arms against plagiarism.
Our construction copywriters are seasoned professionals, and we rarely ever have to spell out the consequences of attempted plagiarism. (It’s an instant ban with no second chances btw). We have numerous plagiarism checks to ensure no one can sneak copied content past us, even if it’s just a few lines. If our system detects anything fishy, we will deal with it, so you never get a whiff of it.
Except for things like brand and trademarked product names (these sometimes trigger false positives), we only ever provide custom-written copy. Also, because we’re a ghostwriting service, the content won’t just be original. You can take full credit since your writer will relinquish the right to the content once you accept it. Simply put, you’ll get full ownership of 100% original, high-quality content from us anytime, any day.
Construction content that works as hard as you do.
No hidden fees.
No nasty surprises.
Just great content.
Meet our professional construction copywriters.
Here’s how we recruit our construction writing workforce
- Tonia Richardson
Writer
@ The Content Panel
Our confidence in our writers is as solid as a brick. You’ll understand why once we tell you the level of effort and dedication we put into hiring new writers. First off, we have over 3000 copywriters for hire. That’s a pretty big number but don’t worry; it gets much smaller once we whittle it down to just construction copywriters.
At any rate, these are the people we have deemed worthy of writing for us. We turn down the vast majority of applicants because we want to keep our quality consistently high. Our devilishly difficult application process requires that each writer goes through (and passes) 9 individual tests.
During this long and comprehensive process, we check everything from grammar skills to the understanding of plagiarism and everything in between. We insist on working with writers that use perfect punctuation, write original content, and have a wonderful way with words. Even after a writer joins our workforce, they’re still put under probation for an undisclosed time. We will manually review their work, and even after the probation period is over, we still conduct periodic quality checks.
Despite this pickiness, our construction copywriting team has continued to expand, and so has the probability of finding a writer qualified to write about your industry. This team includes past and present roofers, plumbers, carpenters, pipefitters, inspectors, electricians, contractors, and project engineers – the more, the merrier.
They mainly come from the USA and U.K., but some also come from Canada, Australia, and New Zealand. In short, we have a lean and mean writing machine developed to cater precisely to your industry’s needs.
Pick a writer, any writer.
Here’s what we do.
Copy That’s Authoritative
Construction articles are a great way to deliver value to your prospects. They allow you to dive deeper into the nitty gritties of any subject related to your services. For instance, your article titles may talk about trending remodeling ideas or the benefits of whole home vs. single room renovations if you’re a home remodeling company.
Similarly, other construction companies can help their customers explore topics like top things to discuss with your contractor and the advantages of working with custom home builders. While these articles are not heavy on sales language, they can still generate leads because they help build authority. After all, people shopping for construction services prefer to work with companies who look like they know what they’re talking about.
Because we match you with a construction article writer with real-world experience in your industry, the articles you order will give your audience many light bulb moments. Your writer will be sure to make inspired connections and include in-depth insights as well as trusted references that create a spark of interest in your products and services.
Whether it’s a long-form or short-form article, you’ll get fluff-free and grammatically perfect content that builds brand authority and awareness.
Click here to learn more about our article writing services.
Put Your Blog Building Project On Auto-Pilot
Blogging is not just a buzzword but a standard digital marketing tool that helps put your building or construction company on the map. If you’ve got industry keywords that you’re targeting, like “construction companies near me,” simply order a construction blog post from us, and we’ll whip it up in no time.
During this process, your dedicated content manager will work overtime to ensure you get content that passes your inspection with flying colors. For instance, they’ll research more keywords, manage your writer, source royalty-free images, and even upload and format your posts, depending on your needs.
The awesome news is; we have a surprisingly affordable subscription plan that covers all these essential blog management services. But if you want to order individual construction blog posts, that’s okay too – you’ll still have access to the same quality services.
In any case, your construction blog writers will use their solid industry expertise to create in-depth posts that keep you top of mind for your target customers.
You just leave it to us to generate a big buzz about your business via our optimized blog posts.
Improve Your Online Site’s Curb Appeal
If you need specialized SEO services for your construction company, then we’re the man for the job. We’ve got over a decade’s worth of SEO article writing experience, and our rankings have stayed rock-solid through every one of Google’s quality updates. Additionally, we have plenty of construction copywriters to go around. You’re going to need them because attracting huge amounts of Google traffic requires tons of content.
We’ve trained our copywriters to focus on quality heavily and to pay close attention to EAT principles. They also study the search intent behind your keywords to create lovable content for both Google and your audience. They’ll even research some long-tail and LSI keywords so they can slip them into your content seamlessly for extra traffic and relevancy.
Now, we understand that none of the “USPs” mentioned above are magic silver bullets. Neither are we claiming we’re going to send your construction website shooting up the SERPs from just a few articles and blog posts alone. But we can confidently say we write some of the most top-ranking and long-lasting content out there.
Fun fact: We used to be an SEO agency. So trust us. We know SEO nuts and bolts.
Content That Digs Deep Without the Labor
Our construction and home builder content writing services also include white papers. These are handy if you want to expand your customer reach by providing valuable insights relevant to your sector or services. For instance, we can craft authoritative and technical white papers that cover topics like modern construction best practices and offer unique solutions to common custom home building challenges.
Typically, we find that most construction white papers are centered on the benefits of construction and home technology as well as the benefits of your business to your target market. White papers, therefore, present a compelling opportunity to discuss your services in detail and to address your audience’s problems by supplying practical solutions. Besides being a marketing and lead generation tool, you can also use them to demonstrate your expertise and build your brand.
However, the tricky thing is, most white papers are laboriously long and require writers with extensive knowledge of your industry and business. It’s a document supposed to dive deep into the details until it reaches the bottom of the subject matter.
It’s a good thing we’re up for the challenge. Whatever the topic, be it B2B or something else, we’re confident our A.I. will find a construction white paper writer who will do justice to it.
Copywriters Who’ve Been in The Field
Our superb construction copywriting services are the results of thousands of hours of experience and hard work. When we hire construction copywriters, we invest a lot of time into vetting, testing, and training them. And, although we have over 3,000 copywriters, only a fraction of them will make it into the construction copywriting team.
Those that do are the cream of the crop. The best of the best. They’re awesome salespeople and convincing wordsmiths who write charismatic copy. They know all about the classic copywriting tips and tricks that have worked for ages for many sales gurus. But most importantly, they have been in the field and know the correct language to use to influence your audience.
This is important because when your customer reads your copy, you don’t want it to conjure the proverbial image of a sleazy and oily salesman in a pinstripe suit. Instead, you first want to establish an emotional connection and then make gentle suggestions that influence them into converting like it’s the most natural thing to do. Nothing forced. Nothing pushy.
That’s what we’ll do for you, using the power of words.
Fix-Upper Your Website with Great Content
We’ve got fantastic freelance construction website writers ready to work on your site’s main pages. These pages represent the official online facade of your business and constitute a direct line between your visitors and brand. Even when you submit bids and proposals for construction jobs, some prospective clients will review your website to see if you’re a good fit.
That means you need to dress up your website with detailed and up-to-date content to impress. For instance, your website should have landing pages that indicate your company is a leader in its field, about us pages that showcase your strong values and impressive background, as well as dozens of other content pages that help to establish your online presence firmly.
Whether you’re looking for construction or home builder content writing services, we will fix you up with website content that’s clear, concise, and authoritative. Give us your style guide and access to your existing content, and we’ll ensure it aligns with your brand’s vision and goals, too.
It will feel like you have an in-house construction copywriting team that’s been with you for years but without the hassle or expense. Win-win.
Want to see what we can do?
Frequently asked questions
Ask us anything.
Why is it essential that I work with construction copywriters who know about building?
The construction world contains its unique jargon that’s often difficult to translate into easy-to-read content. Therefore, using writers without extensive industry knowledge is like asking a layperson to lead a layperson.
What you need are construction copywriters with real-world experience to simplify the coded language and feed it to your audience in bite-sized content pieces. It’s the only way to ensure you nail your business’s content marketing goals.
How much do freelance construction writers cost?
You can hire our construction copywriters from as little as $3.20/100 words. This is our “Standard” quality, which is awesome to begin with. However, you can also hire our true superstar writer at higher rates. If you want cheaper construction or home builder content writing services, they do exist but will likely be of lower quality since only non-natives are willing to take up those types of orders.
What kind of construction content should I write?
There are so many content ideas that can captivate your audience, depending on your field. For instance, if you’re a renovation contractor, you can focus on delivering articles that talk about residential home improvement projects.
Popular topics include how to increase your home’s curb appeal or remodeling ideas for your kitchen, living room, and master bedroom. You can also explore ideas about improving commercial properties and office environments.
Suppose you’re an owner-builder company or real-estate developer; you can give your target market tips for buying a new home or explain the advantages of working with certain types of contractors. Other construction news and topics include the latest in state regulations and tech.
Not sure where to start? Your dedicated content manager is available to offer helpful suggestions, which you’re free to approve or decline as you see fit.
What kind of construction experience do your writers have?
Our construction copywriters have the kind of experience that allows them to write about the ins and outs of your industry with extreme confidence. In other words, they know what they’re talking about.
This diverse and talented bunch includes licensed tradespeople, contractors, and property developers. Some of them have past and present experience installing drywall, inspecting properties, or flipping houses.
Others have been or are still skilled laborers, employees, and crew members of roofing companies, remodeling firms, and home improvement specialists. There are also framers, estimators, dredge operators, kitchen designers, safety managers, masons, flooring installers, cement and concrete finishers, plus everything in between.
Why should I hire a construction copywriter?
Hiring construction copywriters is how you find yourself in a win-win situation. It means you can experience the beauty of on-demand content without the hassle and overhead expenses of an in-house writing team.
In your line of work, chances are you can’t afford to double as a recruiter of writers or an editor of articles. That’s where central services like ours come in. We offer fully managed construction copywriting services, so not only do you have to worry about writing your own content, but it’s also delivered to you in high-quality form – ready to post, ready to print, and ready to convert.
What kind of construction companies do you write for?
We have plenty of clients in the construction industry, and our copywriters have plenty of experience in many sectors, including:
- Residential and commercial building
- Industrial construction
- Landscaping
- Architecture
- Real estate development
- Interior design
- HVAC
- Renovations and remodels
- Project management
- Surveying
- Supply and DIY
- Safety equipment and compliance
- Construction materials
- Civil engineering
- Specialty trades (plumbers, pipefitters, etc.)