When you own, operate, or manage a small business, your goal to drive business should always be to connect people to your brand by whatever means necessary. If customers and potential customers don’t engage with your product, they can’t buy your product. By connecting with potential clients and strengthening your relationships with existing clients, you drive business to your site.
When you blog on your small business site you can boost your SEO rankings and help increase the visibility of your company online. By engaging your clients in regular blog discussions and topics that keep the reader engaged, you can drive business exactly where you want it to be: on your business website. Small company blog ideas don’t have to equate to small ideas. Your blog is as big as you make it.
Small business topics to write about can be anything related to the product, staff, clients, or processes necessary to make and package your product. Great small business blog ideas allow your client to feel as though there is a personal interaction between your brand and the end user, and personal interaction has always been a major driving force in business.
Small business blog post ideas that are good and great small business blog ideas have only one difference between them: the number of customers that the blog post engages with. So if you’re asking, “what are some blog ideas for my small business?”, have a look at this “ten small business startup ideas blog” and see if the ideas translate to your industry or product.
Ten Small Business Startup Ideas Blog
If you wanted to blog about ten small business startup ideas, your blog may follow this template:
Small business start ups in 2020 can be personal services or the manufacturing or delivery of a finished product and have the same chance of success within 5 years. Some of the best ideas for a small business start up in 2020 are:
Blackhead Removal Service – Although it isn’t a pretty business, it certainly has no cap on potential clients.
Photo Printer – With the renewed interest in scrapbooking, photo printing is estimated to become a lucrative business again.
Streetwear Sales – Streetwear doesn’t seem to have an expiration date, so why not start a business that caters to the fashion trend?
Athleisure – With the current market for yoga pants and joggers, athleisure clothing has a sales potential with no ceiling.
Womens Dresses – There is an unlimited income potential when dealing in womens fashion, especially womens dresses. Business or casual, there is always a market.
Workwear – Safety wear, production line wear, flame retardant clothing, there is a huge market for them currently, and the growth potential is exponential.
Plus Size Clothing – One look at the obesity rates in the US will tell you that there is no cap on the potential sales in the plus size clothing market.
Wireless Earphones – Cords are history, and wireless is the wave of the future.
Power Banks – It seems as though we’re plugged into a phone charger so often, we may as well be on corded phones again. Power banks travel with you, allowing you to step away from the outlet.
Women’s Handbags – Another market that will never have an end in sight.
Marketing Blog Ideas For Small Businesses
Some of the greatest marketing blog ideas for small businesses are born of the relationship between the supplier and the customer. Small business topics to write about can be anything related to the product, the manufacturing process, the anticipated results of the product, and the materials that are necessary to make and package your product. A great small business blog idea allows your client to feel as though there is a personal connection between your brand and the end consumer, and personal interaction is a major driving force in business.
When you own, operate, or manage a small business, your goal to drive business should always be to connect people to your brand by any favorable situation that presents itself. If customers and potential customers don’t engage with your product, they can’t become consumers that use your product. By connecting with potential clients and strengthening your relationships with existing clients, you drive business to your site.
When you blog on your small business site you can boost your SEO rankings and help increase the visibility of your company online. By engaging your clients in regular blog discussions and topics that keep the reader engaged, you can drive business exactly where you want it to be: on your business website. Small company blog ideas don’t have to equate to small ideas. Your blog is as big as you make it.
50 Of The Best Small Business Blog Topic Ideas
If you are looking for some great small business blog topic ideas, here is a list that will get you pointed in the right direction:
Spotlight the key members of your business. Address their roles within your corporation, their background, and their experience as it relates to your industry.
Create a list of experts in your field. Highlight their education and their experience as it relates to the industry you’re in.
Offer guest posts from the experts in your field. Pick a particular topic and have them elaborate on the topic so that your readers can get different thoughts on the topic.
Promote your webinars. Whatever your area of expertise, you want your clients and customers to tune in to your educational videos, so promote your videos on your blog.
Point out some of the common mistakes that are made in your field of expertise. Discuss with your customers the ways that your company actively works to avoid making those mistakes.
Point out some of the ways to avoid the common mistakes that are made in your field of expertise on the customer side of things, as in product misuse or not following the written instructions for the product.
Write a how to article on your product or service so that your clients can understand how it is best used. Also, invite your clients or customers to take photos of the correct usage of your product and post them along with your blog.
Write about any current news that is being discussed in your field. This not only keeps your readers up to date on your product, it brings a pressing factor to your business blog.
Answer the frequently asked questions that are emailed or phoned into your business. Your company FAQ section should be up to date and address all of the commonly asked questions.
Offer tutorials on the best way to use your product or service. Include step by step photos and notes and suggestions from your clients or customer base.
Write a thank you post for your clients and customers. A little appreciation goes a long way in business. Be sure to thank your customers that have tried your newest product line because their loyalty ensures that your products are well received by your current customer base.
Create a post about the common myths in your industry. This can be anything from the history of your industry, to the birth of your product, to the production processes used in manufacturing your product today.
Create a post that either debunks or proves the common myths in your industry.
Create a list of all of the “pros” about your product. Use your positive customer reviews to identify the pros that your clients and customer base is noticing and commenting on.
Create a list of all of the “cons” about your product. Use your customer complaint list to build the base of this list, because these are the cons that the public is noticing about your product.
Answer a common problem that is not regularly addressed about your field of expertise. For example, if you make skin care products, you could address how long your product needs to be used before the average consumer sees visible results. You could also address if it is necessary to continue using the product after the initial skin condition is no longer visible.
Give away a freebie or trial size portion of your product to one of your blog followers. You could do this on a weekly or monthly basis, as a trivia winner prize, or as a “name in the hat” drawing style prize.
Write up a short company history that lets your readers know how your company began, who the founders are, and what products they started making as opposed to the products that they make now.
Write a “Meet The Owner” blog post so that your readers can get an up close and personal look at the founder of your business.
Discuss your product line in a series, A-Z. Give all of the relevant details, and the birth of the production process for the product line.
Write a “Meet The Team” blog post so that your readers can get an up close and personal look at the team handling customer care. This will allow your customers and clients to feel as though they have a personal connection to your customer service team.
Write a “Why Choose Us” blog post, discussing why your product or service is better than the one being offered by the competition. However, be sure to write it in a positive fashion, as writing negative posts can leave a bad feeling with your customers, and may have the opposite of your intended effect on your audience.
Post customer testimonials that highlight what your customers love about your product or service. Be sure to include any testimonial that addresses a specific product in your product line, and this will create a segue to discuss the product with your customers.
Develop a “Meet The Staff” corner that highlights a key employee every period. Discuss their background and their addition to your product or service. By introducing your staff to your customer base, you help to forge the feeling of community between your clientele and your staff members.
Have a weekly relevant news roundup where all of the news that relates to your product or service is recapped.
Interview an industry expert in your field and post the interview so that your clients and customers can see that your product has the backing of those that set the industry standard.
Showcase a new product or a new product feature, giving all of the details and release date of the product. You can do a sneak peek, premiere, or early release giveaway to a handful of your blog readers, and ask them to review the new product so that the actual customer testimonials will add to the excitement in your customer base about the new product release.
Create a “Behind The Scenes” post that discusses the processes and methods that aren’t normally observed by the customer.
Do a comparison of products post, featuring your product and the product of your competitor. However, be sure to do this in a manner that lists your product strengths, not your competitors product weaknesses. If you paint your competition in a negative light, it may have the opposite of the intended effect on your customer base.
Do a video blog post for your customers to link a face with a name. Discuss your background and your own addition to your product or service. By introducing yourself to your customer base, you help to forge the feeling of community between your clientele and your brand and its staff members.
Host a prize giveaway for reading the blog on a regular basis. You could do this on a weekly or monthly basis, as a trivia winner prize, or as a “name in the hat” drawing style prize.
Discuss who your competition is and why their processes or products are inferior to your own. However, be sure to do this in a manner that lists your strengths, not your competitors weaknesses. If you paint your competition in a negative light, it may have the opposite of the intended effect on your customer base.
Create a list of customer favorite products, and what your customers love about each product. Try to get a wide variety of the customer favorites tallied, and pull from older products and products from your newer lines so that a true measure of the consumer favorites is obtained.
Create a list of staff favorite products, and list what your staff loves about each of the products. This is a great way to focus on the fact that not only does your team manufacture and sell your product, but they also believe in your product so much that they use the product themselves.
Perform and post a few customer interviews. Interview some long term customers and also some newer customers so that the product satisfaction level over time can be discussed.
Perform and post staff interviews with your team. Discuss their background and their addition to your product or service. By introducing your staff to your customer base, you help to forge the feeling of community between your clientele and your staff members.
Have a fun Friday, tell jokes, post memes, anything for a good chuckle.
Discuss the current product trends in your field. Be sure to mention all of your own new product lines and give a good description of what has been changed or upgraded in order to increase customer satisfaction levels.
Review a list of products that aren’t in competition with your own, but are related to the field of products or services that you offer.
Update your readers on a previous issue in your industry that has now been resolved.
Create a seasonal post that relates directly to your product or service.
Offer a step by step guide on how to use or enjoy your product or service.
Post a thorough write up of the history of your field.
Feature a success story on a person that is in your field. Include their background and the contributions that they have made to your field.
Write an open letter to your audience. Talk about any personal feelings you may have about the new product lines, or how excited that you are to welcome new team members aboard. Be sure to keep the tone of the letter incredibly positive, as you want to be a breath of fresh air in an otherwise monotonous read. Industry news is notoriously not entertaining, but if you bring your sense of humor and positive attitude to the blog, it will show in the impression that it makes upon your readers.
Write a welcome to a new team member. Introduce them and their qualifications to your customers and clients. Discuss their background and their addition to your product or service. By introducing your staff to your customer base, you help to forge the feeling of community between your clientele and your staff members.
Write up your products industry stats, and how you meet or exceed the stats of the competition. Do a comparison of products post, featuring your product and the product of your competitor. However, be sure to do this in a manner that lists your product strengths, not your competitors product weaknesses. If you paint your competition in a negative light, it may have the opposite of the intended effect on your customer base.
Do a blog series on the correct usage of your product line. Point out some of the ways to avoid the common mistakes that are made in your field of expertise on the customer side of things, as in product misuse or not following the written instructions for the product.
Write a roundup of your favorites list in regards to your products or services. List the individual traits of the product that you like in particular, because it lends a level of trust to the end consumer when the manufacturers and marketers of a product believe in the product, and use it themselves.
Tell a story of a time that you failed in your industry. However, make it a comeback story and a feel good story. You failed, but in the end you overcame the adversity.
50 More Blog Ideas For Small Businesses
Are there any sales or promotions that are being offered by your company for your product line?
Are there any sales or promotions that are being offered by your company in the near future for your product line?
Has your business been featured in the news? If so, tell your clients or customers why and link the footage or article so that your clients and customers can see it for themselves.
What awards has your company been nominated for in your industry?
Has your company won any awards in your industry?
What changes and improvements have been made to your process or product to better the product line?
Did the changes and improvements to your process or product line please your customer base? If not, what were the issues?
Discuss a customer favorite promotion or sale that your business runs, and advise customers if the special or promotion will run again in the near future.
Advise your customers of any upcoming trial formulations being tested.
Advise your customers of any upcoming facility upgrades that will help to improve your product or process.
Advise your customers of any upcoming changes due to a seasonal product line.
Offer a seasonal product line trial to your loyal readers.
Advise your customers of any lack of product availability due to seasonal changes.
Advise your customers of any facility closings due to seasonal reasons.
Advise your clients and customers of any health or safety concerns to be aware of.
Advise your clients and customers of your return policy.
Advise your clients and customers of your general product safety information.
Advise your clients and customers of your company’s schedule in regards to customer service availability.
Post a “Day In The Life” of a production associate.
Post a “Day In The Life” of a research and development associate.
Post a “Day In The Life” of a sales associate.
Post a “Day In The Life” of an administrator with your company.
Maintain a product availability calendar that can be accessed and viewed by your clients and customers.
Maintain a customer complaint database where customers can see what is being done to resolve the complaint on a company level.
Do an A-Z series on the history of your industry.
Poll your customers on how frequently they utilize your product or service and post the results.
Poll your customers on how they discovered your product and post the results.
Poll your customers and clients on how they believe your competitors product holds up in a comparison of the two and post the results.
Take a customer survey of their level of happiness with your product and post the results.
Take a customer survey of the opinion of your industry in general and post the results.
Host a quiz with questions about little known aspects of your industry and offer a trial product as a reward.
Host a quiz with questions about your product since its’ development and offer a trial product as a reward.
Interview a competitor about their process and see where it differs from the process of your company and post the results.
Tell a story about your product and how it effects your personal day to day life in a positive manner.
Test run your newest product and post the results.
Do a series of customer reactions to your newest product line.
Write a rant about something that your product or service is the solution to.
Ask for photos of your clients or customers using your product and post them for your other clients to vote on. The most votes wins a trial product.
Write a series on the ways that your customers use and enjoy your product or service.
Write a list of things to avoid when a customer is utilizing your service or product.
Have a photo caption contest, and ask your clients or customers to give a wacky or funny description of your newest product or service.
Set up a virtual facility tour for your customers and clients to have an inside look at your processes and procedures.
Set up a virtual product run so that your customers and clients can see a step by step packaging view of the product getting ready to be shipped to them.
Offer tutorials on the best way and the worst way to use your product or service.
Write a thank you post that acknowledges and says thank you to your clients and customers. A little appreciation goes a long way in business.
Create a post about the common myths in your industry.
Create a post that either debunks or proves the common myths in your industry.
Create a directory that lists all of the “pros” about your product.
Create a directory that lists all of the “cons” about your product.
Create a post that lists all of the steps your company is taking to rectify the items on the “cons” list about your product.
Hi, I'm John! I'm a father, a writer, a marketer, and i'm the lead campaign manager at The Content Panel. When i'm not playing superdad with my kids I'm either at the office, lost in a good book, or out training for my first marathon!
