You have worked hard over the years to build your law practice and accumulated expert knowledge on the subject matter of personal injury. As an entrepreneur, you need to be on top of your game as a marketer to stay relevant in the ever-changing personal injury law arena and one of the best tools available to distinguish yourself is by establishing a professional blog.
Blogging allows you to attract new clients by promoting the formation of community around your website and organization, build your reputation as a figure of authority in the subject field, and maintain the level of trust from the readers. But what should you write about? And how do you find time to blog fresh content on a regular basis?
That’s where professional blogging services, such as ours, come into play. These services have vetted professional blog writers on staff who are knowledgeable and passionate about certain subject matters to create captivating content that will engage readers who are interested in learning more about the topics.
When it comes to personal injury law, here are the top 100 blog topics that your campaign manager might suggest you choose from.
Qualifications of a personal injury lawyer
How can you identify a good personal injury lawyer? What makes a lawyer in this specialty unique, including basic background information and real-life examples.
Attorney-client relationship
As a practicing attorney, you know that there are nuances to the attorney-client relationship that are not widely understood by the general public. Use your blog to explain those nuances.
Safety tips to avoid accidents
This might seem counterintuitive at first, but you will gain credibility by showing that you have your audience’s best interests at heart and position yourself as an expert in the process.
Legal glossary
Legal terminology 101 – you can explain common terms that your clients will come across in their injury cases.
Your local community
Focus on locally targeted events and venues such as local construction sites, hospitals, nursing homes, or sporting events and discuss potential risks of injuries and liabilities.
Local Statistics about personal injuries
Just about every year, your state or local government should put out statistics and numbers covering the number of accidents and injuries reported in certain situations, particularly motor accidents. This could make for an excellent annual blog post that compares the most recent statistics to last year’s or years prior. In some cases, you may be able to explain why there may be more or fewer accidents.
Here’s an example. Let’s say the most recent report said there was an increase in motor accidents. Earlier that year, the state’s maximum speed limit was raised from 60 to 70 mph at the start of the year. This could explain why there were more accidents compared to the most recent report.
It’s important to stay up to date with any changes in local and state law for this reason and several others.
Seasonal risks
At the beginning of each season, write about potential hazards in your local area and the things to look out for to avoid accidents.
Resources for injured clients
This is probably going to be one of the most useful personal injury law blog topics. Not every injured client is going to have the resources to get the care they need, which is why it’s a great idea to create a list of resources for injured clients. This could be anything from affordable healthcare resources to local places to apply for extra financial assistance.
A blog post like this shows you’re willing to go above and beyond for your clients, and that you genuinely care for them and want the best for them in just about every aspect of your life.
How to file an insurance claim
In the case of motor accidents, insurance companies play a pretty important role in determining all sorts of things, with the most important of these things being how much money your client should receive from their insurance company.
Insurance companies can be a pain to navigate, so giving people a guide for how to get what they deserve can be incredibly insightful. This doesn’t have to stop at car insurance, either — you could even put together a guide for navigating medical insurance and its various terminology.
Tutorial on filing a personal injury claim
Help make the process of filing a personal injury claim more understandable and ‘real’ through a tutorial. Outline the individual steps in the process, including nuances on workers’ compensation and other related topics.
State Tort laws
Tort laws, typically related to negligence and liability topics within personal injury cases, are not standard across the United States. Break down the specific tort laws within your state of residence and expertise.
The burden of proof
To someone who feels like they’ve been wronged, the burden of proof is not an easy concept to explain. Use your blog to help them understand exactly what it means, and how it applies to the various parts of the legal process.
Appeals
It’s important to understand that losing in court is not the end of the battle. Explain the appeals process as well as the steps to take to appeal an unfavorable court ruling.
Changes in personal injury law
Should any nuances of a personal injury law change, through either litigation or legislation, write about it. Share your thoughts on what it means for potential clients, and how it could affect future claims.
Local decisions of interest
As the outcome of court cases is public record, take a recent local decision and translate it into layman’s terms. You can even discuss how it may or may not set a precedent or provide guidance for future cases.
Connect personal injury law to current events
Especially in the current environment, writing about COVID on your blog is almost impossible to avoid. The pandemic has affected all of our lives in many ways, with personal injury law being just one of them.
Debunk some common legal myths
The general public gets many of its perceptions about the law from pop culture and media, which is often incomplete and sometimes incorrect altogether.
Your blog is an opportunity to change that.
Product recalls and other alerts
Manufacturers regularly issue product recalls and other related alerts to consumers. You can use your blog to both break down what a recall means in general, and to analyze specific recalls that might affect a large percentage of your audience.
Recent case you’ve worked on
Insider view of a personal injury case can go a long way toward reassuring and informing potential clients. However, be sure to get permission from and work with the client and avoid including any sensitive information.
Legal strategy
Provide a high-level overview of your legal strategy, explaining to potential clients how you operate in court and how you work with both parties in question.
Testimonials and reviews
There’s no better way to instill trust in prospective clients than utilizing recommendations and reviews from former clients. One of the best ways to do this is to share a testimonial or review, or better yet, sit down and interview former clients about their case, how they were doing before the case, and how they’re doing now. Don’t forget to ask them about their thoughts on how your firm handled their case and any other details that may be useful for promoting your personal injury law firm.
Creating a simple Q&A format makes it easy to read, and if possible, consider recording (either audio or video) the interview itself and uploading it as part of the blog post. It’s good to have multiple types of content on a blog post, and interviews are a great way to include these different mediums.
Introduce your team
To build credibility and personal connection, use your blog for a behind-the-scenes view of the team that helps your clients. This might come in the form of a Q&A about anything from their work history to their hobbies, or a simple profile of each.
FAQ
Answer common questions that you had to answer over and over for your clients in personal injury cases.
Explain what is included in a free consultation process
Explain the help they can expect, how long it will take, and who they’ll likely talk with. Provide a good idea of the next steps, and where the client goes from there.
This topic is also a perfect opportunity to integrate a call to action into your contact form to request that consultation. You’re providing value while driving new leads, making it a perfect match for your content marketing efforts.
Injury and case types
Personal injury law firms can cover a lot of different subcategories in this practice area: car accidents, motorcycle accidents, workers’ compensation, dog bites and attacks, truck accidents, and more. Create a blog post for each of these subcategories and explain what goes into each case, what standards clients must meet to have a lawsuit or claim, and any other pertinent information.
Responses to client questions and comments
Perhaps one of your clients asks a question that hasn’t been asked before and you think it may help others in similar cases. Explain why you thought this question was important before answering it.
The litigation process
Discussing the litigation process and what clients can expect can ease some anxiety, too. If you also explain what your firm does during this process, prospects are more likely to trust you and reach out to you for help with their case.
How to gather evidence
The evidence needed varies from case type to case type, so this is a personal injury blog topic that can easily be used for several different areas.
You can explain how clients can gather evidence in a way that is safe and legal. You can also discuss how your firm gathers evidence for each of these case types, giving prospects more insight into your process.
Types of damages
Different types of personal injury claims and lawsuits sometimes have different types of damages. Breaking down each type of damage for each type of claim and other information is useful and can also help prospective clients decide whether or not filing a claim is worth their time, especially when considering things like damage caps.
When to settle
Sometimes settling outside of court is the best option for your client’s case. But how exactly do you know when you should settle and when you shouldn’t? How should your client gauge this? Writing a blog post that explains your process of determining when or when not to agree to a settlement helps not only prospects understand your thought process but also decide whether or not they should settle.
When small claims court is the best option
Some cases are best resolved in small claims court. Explain to readers, particularly local ones, what constitutes a small claims case, what the maximum amount they can receive, and what they can do when representing themselves in such a case.
Who or what can be held responsible in personal injury cases
In some cases, it’s not always clear who should be held responsible in personal injury cases. In a blog post, give some examples of when there may be confusion over who or what should be sued or sent a claim. Don’t stop there, though — give readers a why – explaining why a company should be held responsible instead of a single person. This is also a great place to drop a call to action telling prospects to contact your personal injury law firm to help them determine whom they should be filing a claim against.
Waivers and contracts
In the event a client has signed a waiver or is under contract, they may believe they cannot file a claim against the entity they signed the waiver or contract for, and so they won’t attempt to file a claim. But there may be cases in which they may still be able to file a claim or lawsuit even though they signed a waiver or contract. In a blog post, explain the reason(s) why they still could file a suit or claim and give some examples of when and when that isn’t an option. Don’t forget that call to action, either: remind them to contact your law firm if they aren’t sure, even with the information you shared on this blog.
Thoughts on national or international verdicts
If there’s a national or international case that’s been talked about a lot or has gotten a lot of coverage, you can certainly write a blog post about your thoughts on the case, its progress, and if there’s been a verdict or decision, discuss whether or not you thought it was the right decision. Share what you think should have been the outcome. If you had to decide the sentence, what would you go with and why?
Construction that affects community roads and local commutes
Road construction is an annoying but necessary part of keeping the streets, highways, and interstates up to date and safe. Not everyone is aware of ongoing construction — at least, not until they have to find a different route because they can’t take their usual commute — so if you’re able to, take notice of construction and write a post about it.
65 More Personal Injury Law Blog Post Ideas
The 35 topics discussed above generally deal with high-level concepts that can be used to engage the general public who are interested in getting some basic information related to personal injury. Listed below is a list of specific topics you may consider for your blog dealing with specific subject matters within the personal injury field. They include:
Hi, I'm John! I'm a father, a writer, a marketer, and i'm the lead campaign manager at The Content Panel. When i'm not playing superdad with my kids I'm either at the office, lost in a good book, or out training for my first marathon!
