In the hospitality industry, blogging is a vital part of speaking to your targeted customer base. Hotel related topics for blog posts are plentiful, and you’re able to provide quick answers and additional support to your guests. Hotel blog ideas are cheaper than advertising and they last for years. In addition, hotel blogs can be interactive and fun for your guests as long as you keep coming up with creative blog topics that inspire your guests to participate in the fun.
Hotel marketing blog ideas increase traffic to your business sites. When you are consistent with your hotel blog posts, you answer many questions before your guest can even pose the question. Blog ideas to promote hotel upgrades, and hospitality blog ideas such as chef recipes to try at home are great hotel blog example posts. You can do surveys, polls, contests, and many other blog posts that not only encourage new guest traffic, they drive your guest traffic numbers.
Hotel topics can also include the surrounding community and events. Hotel blog content ideas such as a community festival calendar and local produce calendar have been received well in many hotel blogs. Some resort blog ideas include posting activity calendars and a wine corner, or local produce supplier interviews. Anything that takes place in, around, or near your hotel or resort can be blogged about. The possibilities are sincerely endless, and as long as you continue to use your imagination, you will continue to see your blog posts drive consistent traffic to your business site blog.
Remember that your unique hotel blog post ideas are what sets you apart with your customer. Your hotel blog posting ideas should tell the story of your hotel or resort, and the image that you want to convey to your customer. After all, that is the point of blogging about your hotel: to tell your guests what’s new in the world of your hotel.
The great thing about hospitality blog posts is that your guests already want to feel a connection to you and your staff. It is simply a part of the hospitality business. The longer your guests stay in your hotel or resort, the more like family the staff begins to feel. The connection is already there, you just need to capitalize on it and get your guests involved in your business site.
Don’t be afraid to have fun with your blog posts. Most hotel blog topic ideas have a hint of humor in them, because it has been shown that humor will draw readers back to your blog site again and again. The following is a list of hotel blog post examples that should get you started working on your own brilliant blog ideas.
Hotel Blog Post Examples
A few of the more popular hotel blog post ideas are:
What are some facts about your location as a destination? Is it a tourist attraction? Is most of your guest traffic through traffic, or is your location the final stop for the guest?
What are some interesting facts about the hotel? Is it a new build, or has it been on site for several years? Is it a local historic landmark? Has it housed any celebrities?
Do you offer any special group packages? What are the required number of guests in the group in order to receive package rates? Are there any special provisions that must be met?
What is some interesting area trivia? Start a trivia corner, and offer a small prize for a sum total of correct answers submitted. Be sure to keep it humorous and focus on trivia that requires a little thought, but isn’t going to only be known by the local community.
Have your guests submit their favorite vacation picture of themselves with their family. Have a favorite vacation pic contest, and offer the winner a small prize for the photo use allowance.
Have a “Behind The Scenes” Section, where a member of the staff from a department is interviewed each month to give a different perspective on the day to day operations of the hotel.
Have a photo caption contest. Take a wacky photo at the hotel, then post it and offer guests a chance to make up a funny caption that is related to the hotel industry to win a small prize.
Set up a virtual hotel tour corner in your blog. A lot of guests feel a level of apprehension at checking into a new hotel and being unsure of where their room will be located, where the pool is, etc. By taking a virtual tour, the guests can acclimate themselves with the facility long before they ever arrive.
Maintain a local events calendar. Advertise any festivals, theme park occassion or special deal, and any relative neighborhood happenings that would be interesting to the average tourist.
Have a “Best Selfie Taken Here” contest. Have your guests submit the best selfies that they took while at your hotel, then post them to have them ranked for a winning photo. Offer a small prize to the winner of the contest.
Have a “Name Our New Dish” contest. Post a picture of the new dish that is being served by your chefs, then offer guests an opportunity to name the new dish for a limited period of time. Offer a small prize to the winner of the contest, and name the dish the winning name for a select period of time.
Have a “Name Our New Drink” contest. Post a picture of the new drink that is being served by your bar staff, then offer your guests an opportunity to name the new drink for a limited period of time. Offer a small prize to the winner of the contest, and name the drink the winning name for a select period of time.
“Tell Us About Your Favorite Dish” positive customer experience corner. Let your guests talk about the Favorite Dish from your chefs during their stay, and why they enjoyed it so much. Also, if it is a seasonal or holiday dish, bring it back for a limited time as the Favorite Dish Spotlight. This will allow your guests to enjoy it and feel as though they are a part of your menu creation process.
“Tell Us About Your Favorite Drink” positive customer experience corner. Let your guests talk about the Favorite Drink from your bar staff during their stay, and why they enjoyed it so much. Also, if it is a seasonal or holiday favorite, bring it back for a limited time as the Favorite Drink Spotlight. This will allow your guests to enjoy it and feel as though they are a part of your drink menu creation process.
Behind The Scenes corner with key members of your staff. Interview a key staff member about their experience working at your hotel, what their plans are in remaining a key member of staff, and why they enjoy working there as much as they do.
Guest Special Events announcements, where weddings, showers, graduations parties, and so on could be announced. List the type of event and the number of guests, but you do not need to list the party name because of confidentiality purposes. Be sure to congratulate the honored guest, and allow other guests to congratulate them as well. People like to share in the joyous times of others.
Guest Special Events Interviews, where the guests of honor in your Guest Special Events announcements could be interviewed about their special event and how awesome it is to be honored. Be sure to congratulate your honored guest, and allow other guests to congratulate them as well. People like to share in the joyous times of others.
Special Event Options corner, where the types of special events that can be planned and hosted at your hotel are listed, along with a guideline on maximum capacity and pricing information.
Offer a “Dining Tour” corner, where the cuisine that is served at your hotel is discussed, and photos of the kitchens best dishes can be posted, along with some recipe ideas to follow along with your chefs at home.
Offer an “Amenities Tour” of your facility, where guests are given a closer look at all of the amenities that your hotel or resort has to offer your guests. Gym, spa, pool, massage therapy, all of these should be a part of your Amenities Tour Corner.
Bartender Demo and Tip Of The Week. Have your bar staff make a drink in a step by step manner to be posted to your hotel blog. Also, give an “insider tip” that correlates to the drink recipe, as it makes your blog followers feel as though they are gaining insight from your blog.
Chef Demo and Tip Of The Week. Have your chef make a dish in a step by step manner to be posted to your hotel blog. Also, give an “insider tip” that correlates to the dish recipe, as it makes your blog followers feel as though they are gaining insight from your blog.
Catering Menu corner, where your catering menu and a base price list are posted, and further information can be obtained by an email form that is linked to the blog post. Guests can send in the form with the estimated information on their party, and your sales team can follow up.
Bar Menu corner, where your bar menu and a base price list are posted, and further information can be obtained by an email form that is linked to the blog post. Guests can send in the form with the estimated information on their party, and your sales team can follow up.
List useful templates for forms that are used by event planners. Make them downloadable and printable, and it may put your hotel on the top of the event planners location list in the future.
Offer a room giveaway for things such as answering hotel related survey questions, or taking a hotel service rating poll. Give a standard room for a night as a prize.
What are the special rates or limited time offers that you are currently running? Discuss them in detail and make them sound appealing to your returning guests.
Has your hotel been featured in the news? If so, tell your guests about why and link any news footage or newspaper articles so your guests can see for themselves.
What awards has your hotel or resort been in the running for or been awarded? Have any members of your staff been honored in the hospitality industry? Guests like to be assured that they are staying with top notch staff, and awards tell your guests that you and your staff are top notch.
What changes and improvements have been made to your hotel or resort, or are you currently in the midst of making changes and improvements to your hotel or resort? Give a brief overview of the upgrades to the facility so your guests can feel as though they are a part of the new and improved resort also.
Are there any future promotions on the horizon at your facility? If so, what are the basic notes of the promotion? Be sure that there is a reply field where guests that would like to receive more information on the particular promotion can join the mailing list and be informed when the promotion goes live.
Has your hotel or resort been a charity contributor or sponsor in the recent months? If so, which charity or organization did you help? Were multiple staff members involved? Did it involve volunteering in the community?
Has your hotel or resort made any steps toward going green for conservation? Have you been working to conserve water or energy as a facility? If so, what are some of the steps that your facility has taken so far?
Has your hotel or resort made any steps toward serving sustainable produce in your dishes? Have you been making contact with growers focused on offering sustainable produce items? If so, what are some of the steps that your hotel or resort has taken to implement this change so far?
Interview your local food suppliers and do an ingredient sourcing series with your vendors to show that you support local business, and that your hotel or resort buys local when possible.
Review a wine from your wine list. Get a guest panel going if you have guests that are willing to be a part of this project.
Do a Wine Expert Tip corner, and discuss the wine tips as they are relevant to your own wine list. Perhaps interview an area wine expert about the local wine choices in your area and how they stack up against your own wine list.
Offer suggestions for potential day itinerary for your guests. Be sure to include some outings for guests caring for senior citizens and children. Also be sure to include some events for your guests that are traveling with pets.
Highlight the differences between yourself and other resorts and hotels in the area. Focus on the positive, as mudslinging and negativity is a turn off. Be sure to describe what your staff does to ensure that your hotel or resort stands out from the rest of the crowd.
What events are the attractions in the area currently hosting? Supply an event calendar for your guests that advises them of the amazing shows and special exhibits at your local guest attractions.
Introduce a new menu or menu item, and explain how it was created. You can also explain what drove the change, and which chef brought the dish to life. A Replicate At Home challenge could be issued, where the recipe is given, and your guests can attempt the dish at home and then send in their pics of the finished product.
Offer the recipes for the seasonal dishes that your chefs are offering, and issue a Replicate At Home challenge. Have your guests attempt the dish at home, and then send in their pics of the finished product. You could offer a small prize for the best presentation on the replicated dish.
Have your chefs discuss their holiday or seasonal favorite dishes, and give the recipes in your blog for your guests to try to make at home. Discuss with your chefs why this is one of their holiday or seasonal favorites, and where they learned the dish to begin with.
Laugh at your own kitchen mishaps and fails. Have your chefs tell a story of a time that everything didn’t run smoothly in the kitchen, and tell it in a humorous light so that everyone can enjoy a good laugh.
Have one of your staff members detail a day in their job function, and tell it with light humor. Your guests will enjoy laughing along with some of the wacky or off the wall things that your staff member sees regularly as a part of their role in your hotel or resort.
Tell a story of a member of your team going the extra mile for a guest. Make it heartwarming, but keep it light. Be sure to talk of the service that the particular staff member has offered to your hotel or resort, and tell the story of how they came to work at your establishment so that your guests feel connected to the member of your staff.
Have your staff talk about their favorite dish that is being served in your hotel or resort. Look for stories that have funny antics about the first time the staff member tried the dish and why they enjoy it so much.
Have your staff talk about their favorite wine or drink that is being served in your hotel or resort. Look for stories that have funny antics about the first time the staff member enjoyed it in the hotel or resort, and why they enjoy it so much.
Spotlight an area or department in your hotel or resort by doing a Behind The Scenes series. Highlight the particular area, its overall function in your hotel or resort, and the staff members that are a behind the scenes part of the action in that department.
Retell a recent success story that encompasses some positive customer feedback that you received. Be sure to give credit to the staff members involved and talk about how you have tried to take that positive comment and implement a change that you feel better serves your guests because of that comment.
45 More Hotel Related Topics
Here are some of the most guest involved hotel related blog ideas that should help to draw your guests out of the background and get them interacting with you on your blog site.
Have a customer testimonials corner on your blog, and allow customers to tell stories of their first time staying in your hotel or resort, or the wackiest travel tales on their way to stay at your hotel or resort.
Ask your guests for their happiest pics of themselves, their family and friends, or business associates. Obtain permission to start a scrapbook with photos of your guests at their happiest moments with those that they care about. It will assign a feeling of comfort when the guest thinks of staying again at your hotel or resort.
When the spring or summer flowers have been planted by your gardening staff, allow your blog post to serve as a gardeners corner, and interview your staff that tends to your hotels foliage. Have them give helpful gardening hints and tips to your guests, and upload lots of photos of the beautiful blooms at your hotel or resort.
If you grow produce to be used by your chef, have your gardening staff review the methods and care that they use to ensure that the produce is of excellent quality and worthy of being on your guests plates. Have them give helpful gardening hints and tips to your guests and upload lots of photos of the gorgeous produce as it goes from garden to kitchen to dinner plate.
If you have a lot of cross country guests, or a lot of guests from other countries, be sure to note the weather and temperature in your blog so that your guests coming from long distances are aware of how they need to pack specifically to be at your hotel or resort.
Have your staff tell the slightly humorous stories of when they first got into hospitality and hotel work.
Highlight the specific local festivals, concerts, and other outdoor venues that will interest your guests so that their entire trip isn’t spent indoors.
Do an A-Z series on a topic that you’re an expert at, such as hospitality.
Do an A-Z series on a topic that members of your staff are experts at, such as bartending or the culinary arts.
Poll your guests on where they are holding their events this year.
Poll your guests on the vacations planned for this year.
Poll your guests on the plans they have for their vacations, such as attending concerts or amusement parks while they are staying in your resort or hotel.
Poll your guests on the number of times they went on vacation last year, and the number of those vacations were spent at your hotel or resort.
Take a customer survey of the opinions of your menu.
Take a customer survey of the opinions of your drink menu.
Take a customer survey on the amenities offered at your hotel or resort.
Take a customer survey on the catering menu that you offer to those holding events at your hotel or resort.
Take a customer survey about any recent upgrades or improvements that have been performed on your hotel or resort.
Take a customer survey on your wine list options.
Take a customer survey on the area attractions and events.
Ask for your guests’ most humorous story about your hotel or resort.
Ask for your guests photos from their first stay at your hotel or resort, and compare them to the most recent photos of them at your hotel or resort. It should make for quite a few side by side comparison chuckles.
Take a survey on your guests’ feelings about your hotel or resort’s efforts to go green.
Take a survey on your guests feelings about your hotel or resorts efforts to serve only sustainable produce.
Take a survey about your guests feelings about the location of your hotel or resort, and what, if anything, they would like to see added.
Advise your guests of any upcoming special group packages
Advise your guests of any upcoming changes or improvements to your hotel or resort.
Advise your guests of the upcoming seasonal menu changes.
Advise your guests of the upcoming season drink menu changes.
Advise your guests of any lack of availability due to holiday bookings.
Advise your guests of any lack of event availability due to holiday bookings.
Advise your guests of any health or safety concerns to be aware of.
Advise your guests of your pet policy.
Advise your guests of your hotel or resorts child care availability and options.
Advise your guests of the room service hours and menu.
Post A “Dining Tour” corner, where the cuisine that is served at your hotel is discussed.
Post A “Bar Tour” corner, where the specialty drinks served at your hotel are discussed.
Post a “Produce” corner, where the produce grown and served at your hotel are discussed.
Maintain a local events calendar that is for those traveling with young children in their party.
Maintain a local events calendar that is for those traveling with senior citizens in their party.
Maintain a local events calendar that is for those traveling with pets in their party.
Maintain a local events calendar that is for those needing special accomodations for their party.
List useful templates for forms that are used by frequent travelers.
List useful templates for forms that are used by business travelers.
List useful templates for forms that are used by contractors on job sites during the day.
5 Resort Blog Ideas
List any events that your resort is holding for guests.
List any special meals that your resort is planning for guests.
List any special drink menus that your resort is planning for guests.
List any special requests from large parties to ensure smooth service.
Ask for any and all customer feedback so that you can better your hotel or resort.
Hi, I'm John! I'm a father, a writer, a marketer, and i'm the lead campaign manager at The Content Panel. When i'm not playing superdad with my kids I'm either at the office, lost in a good book, or out training for my first marathon!
